First, some facts. Of the Marketing graduates from Stephen F. Austin State University we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 12 LinkedIn profiles (see below).
The verdict? Significantly below average. Overall, with an average relevance score of 55%, Marketing graduates from Stephen F. Austin State University have a much lower likelihood (-12%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 0% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 91%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2017 from Stephen F. Austin State University with a Bachelor of Arts - BA in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONSenior Vice PresidentVisit Tyler Sep 2021 - Oct 2022 Account Strategist Madden Media Oct 2022 - Feb 2024 Virtual Marketing Assistant Fifteen58 VA Feb 2024 - Present ABOUTHi, I'm [NAME REMOVED]! I am passionate about providing affordable, full service marketing solutions to businesses and entrepreneurs.With over 15 years of experience in marketing and communications, I specialize in driving impactful campaigns and strategies that resonate with audiences. The majority of my career has been dedicated to destination marketing, leveraging my passion for storytelling to promote and elevate brands. In my free time, I'm an award-winning automotive journalist. Alongside my husband and son, I am the co-host of the YouTube channel, GT Garage Talk, where we review brand new cars for the average consumer, as well as lending my own unique perspective on my social channels: Female Consumer. Its an exciting outlet that allows me to hone my skills at digital marketing. I believe in the power of collaboration, innovation, and authenticity to move the needle for everyone I work with. Whether its shaping brand identities or driving impactful marketing initiatives, I am dedicated to creating engaging experiences that leave a lasting impression with your audience. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking at the job paths of graduates from Stephen F. Austin State University with a degree in Marketing, you'll notice a mix of roles, but not all of them align directly with marketing. A lot of these graduates have landed positions like Social Media Manager, Marketing Coordinator, and other roles that clearly tap into their marketing skills. These jobs require a solid understanding of marketing strategies, brand promotion, and customer engagement. On the flip side, there are quite a few who ended up in roles like Administrative Assistants, Account Managers, or even totally unrelated jobs like Security Guards—positions that don’t actively use the marketing skills they learned in school.
Overall, while some graduates found their way into marketing-related jobs that utilize their degree effectively, a significant number have taken on roles that either leverage only some aspects of their marketing education or have moved completely away from that field into unrelated areas. So, it’s a bit of a mixed bag. If you’re considering a marketing degree, you should definitely keep in mind that while there are lots of great opportunities in marketing, not every job that comes your way will relate back to what you studied. It might be a good idea to focus on gaining experience in marketing-related positions early on to really make the most of that degree!
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Stephen F. Austin State University):
Folks graduating with a Marketing degree from Stephen F. Austin State University seem to have a mixed bag of career paths. For many, the first jobs taken after graduation often land in roles like social media manager, account manager, or marketing coordinator. This indicates that graduates are initially finding opportunities that relate to their studies, helping them to build relevant experience right out of the gate. However, over the years, we see a bit of a divergence in their career trajectories. Some have transitioned smoothly into positions that keep them within the marketing field—like moving into roles with increased responsibility or management. Others, though, have veered off into various industries, such as finance and education, which seem less directly connected to their marketing roots.
By the time we look five to ten years down the line, it becomes apparent that while some stay firmly rooted in marketing, others take their transferable skills elsewhere. For example, we've got graduates who have moved into project management or even gone on to have careers in entirely different sectors, like mortgage lending or education. This diversity can paint a picture of how adaptable a marketing degree can be, but it also suggests that not every graduate may land a dream job immediately linked to their field of study. Overall, it looks like there are opportunities, but the paths can be quite varied. Some graduates thrive in their marketing careers, while others find fulfillment in different areas which, though not what they may have envisioned, still leverage their skills in new and interesting ways.
Getting a Bachelor's degree in Marketing at Stephen F. Austin State University is pretty manageable compared to some other majors. It definitely has its challenges, like any degree, but you’re mainly dealing with topics like consumer behavior, market research, and advertising strategies, which can be really engaging if you enjoy creativity and communication. Most students find it to be a good balance of theoretical and practical work, so as long as you stay organized and keep up with your assignments, you should be able to navigate through it without too much stress. So, if you're willing to put in some effort and participate in group projects, you’ll find it isn't the hardest degree out there!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
So, diving into the career paths of these Marketing grads from Stephen F. Austin State University, it looks like there's a mixed bag when it comes to making decent money. Some graduates, like the one who became a Senior Vice President, probably pulled in a good salary, while others, like the Social Media Manager or those in admin roles, might not be raking it in as much, considering how those positions usually pay. The more experienced folks, especially in finance or management positions, likely saw some solid earnings, but there are also quite a few who started out in lower-paying jobs and are still grinding it out, maybe showing that the financial side of things in marketing can really vary from one position to another. Overall, it seems like some are doing pretty well, while others might still be working their way up the ladder to better paychecks.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Stephen F. Austin State University). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: