What can you do with a Marketing degree from Georgia State University - J. Mack Robinson College of Business?

First, some facts. Of the Marketing graduates from Georgia State University - J. Mack Robinson College of Business we've analyzed , here's how many have used (or NOT used) their degree in their career:


These are estimates based on AI analysis of 14 LinkedIn profiles (see below).

The verdict? Slightly below average. Overall, with an average relevance score of 66%, Marketing graduates from Georgia State University - J. Mack Robinson College of Business have a slightly lower likelihood (-1%) of finding work in this field compared to the average graduate across all fields:

Average score: 66%
Average relevance score across all fields: 67%

And for comparison, here's the chart for all profiles we've looked at across all degrees.

× Chart

Also, after graduating, only 7% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.

See the details:

View a random Marketing graduate from Georgia State University - J. Mack Robinson College of Business and our analysis:


Relevance score: 67%

We think this person has gone into a career only somewhat relevant to their degree.

DEGREE INFO

Graduated in 2011 from Georgia State University - J. Mack Robinson College of Business with a Bachelor of Business Administration (BBA) in Marketing. No other secondary education since.

JOB HISTORY SINCE GRADUATION
Account Recruitment / Cultivation
The Leukemia & Lymphoma Society
Jan 2012 - Mar 2012
The role in account recruitment and cultivation may involve some marketing skills but does not directly utilize core business marketing knowledge on a daily basis.

Sales Associate
Izenda
Apr 2012 - Jun 2012
The position of Sales Associate does not require specific skills or knowledge in business marketing, focusing instead on retail sales activities.

Account Manager
Izenda
Jul 2012 - Dec 2012
As an Account Manager, the job directly utilizes marketing knowledge and skills in managing client relationships and promoting services, making it highly relevant.

Project Manager
Izenda
Dec 2012 - Dec 2014
Project management at Izenda may involve some aspects of marketing project oversight, but it is not centered around core marketing competencies.

Manager of Services and Support
Izenda
Dec 2014 - May 2016
While managing services and support can involve marketing-related strategies, it does not primarily focus on utilizing business marketing knowledge.

Business Consultant
Self-Employed
Jan 2016 - Dec 2017
Being a self-employed business consultant does not provide enough information to ascertain the relevance to marketing; it could encompass a wide range of activities outside the degree's focus.

Sr. Account Executive
Write2Market, Inc. - Digital Marketing & PR
Jan 2017 - Nov 2020
The Sr. Account Executive role in digital marketing and PR leverages essential business marketing skills, demonstrating a strong alignment with the degree.

Director - Startup and Growth Accounts
Write2Market, Inc. - Digital Marketing & PR
Nov 2020 - Present
As Director of Startup and Growth Accounts, this position uses advanced marketing strategies to promote business growth, making it highly relevant to the degree.

Board Member - Director of Business Relations
Resurgence Supporters Group Inc
Jan 2021 - Jan 2022
While serving as a Board Member may involve some aspects of marketing and business relations, it is not a primary focus of a role typically aligned with a business marketing degree.

Board President
Resurgence Supporters Group Inc
Jan 2022 - Jan 2024
As Board President, there might be strategic planning and community relations involved that benefit from marketing knowledge, though it is not the main qualification for the role.

Board Member - Director of Business Relations
Resurgence Supporters Group Inc
Jan 2024 - Present
Similar to job 8, this Board Member role in business relations involves some marketing considerations but does not deeply engage core marketing competencies.

ABOUT

Atlanta-based business professional with extensive experience consulting on, and designing processes for, project management, marketing strategy, business process development, as well as process optimization.

What jobs can you get with a Marketing degree from Georgia State University - J. Mack Robinson College of Business?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:


When looking at the LinkedIn profiles of graduates from Georgia State University's J. Mack Robinson College of Business with a degree in Marketing, a few common job roles pop up repeatedly. Many of them have landed positions like Account Manager, Marketing Intern, and various roles in digital marketing and sales. For instance, people have worked as Account Executives and in marketing teams at companies, which typically align well with the core aspects of marketing. Roles like Project Manager and Business Consultant also appear, but those tend to blend marketing with other functions, sometimes diluting the direct relevance to their studies.

On the whole, it seems like a significant number of these jobs are at least somewhat related to marketing, but there's also a fair chunk that strays far from pure marketing activities. Some graduates ended up in fields like legal research, healthcare advocacy, or even hospitality, where the connection to marketing concepts is pretty weak. In short, while a lot of alumni are utilizing their marketing skills in their roles, a notable portion has ventured into careers where those skills aren't directly applied every day. This mix suggests that while a marketing degree can lead to many related opportunities, it's not a one-way ticket into a traditional marketing job for everyone.

Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Georgia State University - J. Mack Robinson College of Business):

What kind of career trajectories do Marketing graduates from Georgia State University - J. Mack Robinson College of Business have? What do they do 1, 5 or 10 years out?

So, looking at the career paths of graduates from Georgia State University's J. Mack Robinson College of Business with a marketing degree, it seems like a mixed bag. Generally, many of these graduates kick off their careers in entry-level positions related to marketing, sales, and project management. For instance, some have started as marketing interns or in roles like account manager and social media coordinator. It's pretty typical for graduates to take these initial steps to gain experience and build their skills before moving on to more advanced roles.

Now, fast-forward five to ten years, and the picture becomes more varied. While some have found success and moved up the ladder into director roles, specialized marketing positions, or even starting their own businesses, others have strayed from the marketing field altogether. You’ve got folks who have switched careers or taken on roles in completely different sectors, like legal work or healthcare, which suggests that not everyone sticks strictly to marketing. So, while there are definitely success stories with graduates making their mark in the industry, there are also those who seem to have taken a different route, leading to less predictable outcomes. Overall, it's a mix of solid marketing careers and some unexpected turns along the way!

How hard is a Marketing degree from Georgia State University - J. Mack Robinson College of Business?

Getting a Bachelor’s degree in Marketing at Georgia State University’s J. Mack Robinson College of Business is generally on the moderate side in terms of difficulty. It’s not like you’ll be drowning in advanced math or super complex theories, but it does have its challenges, especially if you want to stand out. You’ll dive into topics like consumer behavior, market research, and digital marketing, which can be super interesting but also require a fair amount of group projects and presentations. If you’re organized, motivated, and willing to put in the effort, you’ll likely find it manageable, but it does require a good amount of work and dedication, just like any other degree. So, if you dig marketing and enjoy being creative, you might find it more fun than hard!

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.

Do Marketing graduates from Georgia State University - J. Mack Robinson College of Business tend to make good money?

Looking at these Georgia State University marketing grads, it's kind of a mixed bag when it comes to their earnings after school. Some of them have climbed the ladder pretty well, especially those working in senior roles like account executives or directors at marketing firms; those positions typically pay decent salaries, often in the six-figure range as they gain experience. On the flip side, there are also folks who started out as interns or in entry-level jobs, like law clerks and sales representatives, which probably means they weren't raking in the big bucks right away. So, while some have clearly made a solid income, others might still be working their way up. Overall, it looks like there's potential for good money, but it definitely depends on the specific career paths they chose.

What buzzwords do Marketing graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Georgia State University - J. Mack Robinson College of Business). This may or may not be useful:

What are the best colleges for Marketing?

Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:

College Score Count
Gonzaga University 84 10
University of Maryland - Robert H. Smith School of Business 81 13
Florida International University - College of Business 78 12
University of Wisconsin-Madison 76 17
University of Florida 75 18
University of Arizona 75 11
Portland State University 75 13
California State University, Long Beach 75 14
Bowling Green State University 74 13
LIM College 74 14
Michigan State University 73 11
Rider University 73 16
University of Colorado Boulder 72 15
Minnesota State University, Mankato 72 16
Bentley University 72 21
The Ohio State University 71 17
Fairfield University 71 11
John Carroll University 71 10
Florida State University 70 44
University of Kentucky 70 18
University of Wisconsin-La Crosse 70 16
Davenport University 70 17
The Ohio State University Fisher College of Business 70 29
Brigham Young University - Idaho 69 11
The University of Georgia 69 14
University of Delaware 69 17
Iowa State University - Ivy College of Business 69 10
Iowa State University 68 10
University of Louisiana at Lafayette 68 14
University of Minnesota - Carlson School of Management 68 15
Colorado State University 67 17
Grand Valley State University 67 30
Georgia State University 67 29
Kean University 67 15
Loyola Marymount University 67 19
Lindenwood University 67 11
California State University, Fullerton 66 26
University of Iowa 66 15
Old Dominion University 66 12
University of Nevada-Las Vegas 66 16
Indiana Wesleyan University 66 10
Loyola University Maryland 66 15
Arizona State University - W. P. Carey School of Business 66 14
Texas Tech University - Rawls College of Business 66 12
Georgia State University - J. Mack Robinson College of Business 66 14
Penn State University 65 50
Florida International University 65 24
Southern New Hampshire University 65 28
Auburn University 65 14
Oregon State University 65 12
The University of Texas at San Antonio 65 34
The University of Alabama 65 31
Virginia Tech 65 12
Utah Valley University 65 11
Eastern Michigan University 65 19
California State University, Chico 65 10
Seton Hall University 65 10
University of Houston 64 13
San Diego State University 64 32
Virginia Commonwealth University 64 15
University of North Carolina at Greensboro 64 16
Florida Gulf Coast University 64 10
University of Central Missouri 64 12
University of Utah - David Eccles School of Business 64 12
East Carolina University 63 17
California State University, Northridge 63 27
University of Arkansas 63 33
Appalachian State University 63 14
College of Charleston 63 15
University of Wisconsin-Eau Claire 63 16
University of Dayton 63 15
Shippensburg University of Pennsylvania 63 15
University of Cincinnati College of Business 63 11
University of South Florida 62 62
University of Nebraska-Lincoln 62 20
Boise State University 62 16
North Dakota State University 62 14
University of Nevada, Reno 62 13
The University of Southern Mississippi 62 14
Providence College 62 13
University of Central Florida 61 67
Texas A&M University 61 40
Louisiana State University 61 29
Miami University 61 28
University of Illinois at Chicago 61 11
San Diego State University-California State University 61 18
University of Louisville 61 23
University of Wisconsin-Green Bay 61 14
Western Governors University 60 38
Kent State University 60 21
California State Polytechnic University-Pomona 60 23
Central Michigan University 60 14
Florida Atlantic University 60 25
Ball State University 60 17
Montclair State University 60 13
California State University-Fullerton 60 12
University of North Carolina at Wilmington 60 10
Wichita State University 60 11
Salisbury University 60 11
Monmouth University 60 12
Columbus State University 60 10
Siena College 60 17
James Madison University 59 24
University of Pittsburgh 59 16
University of North Carolina at Charlotte 59 24
Kennesaw State University 59 22
Georgia Southern University 59 20
DePaul University 59 17
Northern Illinois University 59 23
University of Wisconsin-Milwaukee 59 46
Columbia College Chicago 59 12
The University of Tennessee at Chattanooga 59 21
Quinnipiac University 59 16
Southeastern Louisiana University 59 10
University of Montana 59 11
University of Cincinnati Carl H. Lindner College of Business 59 14
Texas State University 58 33
Illinois State University 58 19
West Virginia University 58 23
Rowan University 58 16
West Chester University of Pennsylvania 58 19
University of Wisconsin-Whitewater 58 15
Eastern Illinois University 58 13
Texas A&M University-Corpus Christi 58 15
University of Houston, C.T. Bauer College of Business 58 11
University of North Texas 57 44
The University of Texas at Arlington 57 12
University of Oklahoma 57 12
Baylor University 57 12
University of Tennessee, Knoxville 57 11
California State University, Fresno 57 16
The University of Akron 57 17
Slippery Rock University of Pennsylvania 57 10
Cleveland State University 57 14
Hofstra University 57 15
University of San Diego 57 12
University of Georgia - Terry College of Business 57 26
Roger Williams University 57 11
Pace University - Lubin School of Business 57 10
University of Missouri-Columbia 56 28
Missouri State University 56 16
Baruch College 56 25
University of San Francisco 56 11
University of St. Thomas 56 16
Sacred Heart University 56 15
Jacksonville State University 56 10
University of Phoenix 55 29
San Jose State University 55 30
Towson University 55 25
Western Washington University 55 15
Stephen F. Austin State University 55 12
University of Wisconsin Oshkosh 55 10
Temple University - Fox School of Business and Management 55 12
Liberty University 54 10
San Francisco State University 54 33
Texas Tech University 54 17
Wright State University 54 14
Indiana University - Kelley School of Business 54 17
Bryant University 54 16
University of Washington 53 10
Indiana University Bloomington 53 16
Grand Canyon University 53 18
University of Cincinnati 53 23
Clemson University 53 29
University of North Florida 53 17
California State University San Marcos 53 13
University of Central Oklahoma 53 10
State University of New York College at Oswego 53 10
Ohio University 52 15
Kansas State University 52 28
Mississippi State University 52 21
Loyola University Chicago 52 10
Coastal Carolina University 52 25
Sonoma State University 52 11
Temple University 51 20
Oklahoma State University 51 40
Western Michigan University 51 11
Southern Illinois University, Carbondale 51 17
Northern Kentucky University 51 16
The College of New Jersey 51 17
University of North Georgia 51 11
Northwood University 51 14
Florida State University - College of Business 51 16
California State University-Long Beach 50 12
Johnson & Wales University 50 11
University of West Georgia 50 16
University of Massachusetts Dartmouth 50 21
Kennesaw State University - Michael J. Coles College of Business 50 12
California State University-Northridge 49 19
University of Alabama 49 15
University of Tampa 49 15
University of Northern Colorado 49 11
University of Denver 49 10
Georgia Gwinnett College 48 11
Washington State University 47 15
The University of Texas at Dallas 47 17
Sam Houston State University 47 13
Oakland University 47 20
Radford University 47 13
Saint Joseph's University 47 14
Louisiana Tech University 46 12
Indiana University of Pennsylvania 45 17
Suffolk University 45 12
Fox School of Business at Temple University 45 14
University of Mississippi 44 18
East Tennessee State University 44 17
California State University-San Bernardino 43 10
California State University-Los Angeles 43 11
St. Cloud State University 43 12
The University of Memphis 42 10
Tarleton State University 41 13
University of South Alabama 38 10
Metropolitan State University of Denver 37 12
New Mexico State University 33 11
Abilene Christian University 29 11