First, some facts. Of the Marketing graduates from Georgia State University - J. Mack Robinson College of Business we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 14 LinkedIn profiles (see below).
The verdict? Slightly below average. Overall, with an average relevance score of 66%, Marketing graduates from Georgia State University - J. Mack Robinson College of Business have a slightly lower likelihood (-1%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 7% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 67%We think this person has gone into a career only somewhat relevant to their degree.DEGREE INFOGraduated in 2011 from Georgia State University - J. Mack Robinson College of Business with a Bachelor of Business Administration (BBA) in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONAccount Recruitment / CultivationThe Leukemia & Lymphoma Society Jan 2012 - Mar 2012 Sales Associate Izenda Apr 2012 - Jun 2012 Account Manager Izenda Jul 2012 - Dec 2012 Project Manager Izenda Dec 2012 - Dec 2014 Manager of Services and Support Izenda Dec 2014 - May 2016 Business Consultant Self-Employed Jan 2016 - Dec 2017 Sr. Account Executive Write2Market, Inc. - Digital Marketing & PR Jan 2017 - Nov 2020 Director - Startup and Growth Accounts Write2Market, Inc. - Digital Marketing & PR Nov 2020 - Present Board Member - Director of Business Relations Resurgence Supporters Group Inc Jan 2021 - Jan 2022 Board President Resurgence Supporters Group Inc Jan 2022 - Jan 2024 Board Member - Director of Business Relations Resurgence Supporters Group Inc Jan 2024 - Present ABOUTAtlanta-based business professional with extensive experience consulting on, and designing processes for, project management, marketing strategy, business process development, as well as process optimization. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking at the LinkedIn profiles of graduates from Georgia State University's J. Mack Robinson College of Business with a degree in Marketing, a few common job roles pop up repeatedly. Many of them have landed positions like Account Manager, Marketing Intern, and various roles in digital marketing and sales. For instance, people have worked as Account Executives and in marketing teams at companies, which typically align well with the core aspects of marketing. Roles like Project Manager and Business Consultant also appear, but those tend to blend marketing with other functions, sometimes diluting the direct relevance to their studies.
On the whole, it seems like a significant number of these jobs are at least somewhat related to marketing, but there's also a fair chunk that strays far from pure marketing activities. Some graduates ended up in fields like legal research, healthcare advocacy, or even hospitality, where the connection to marketing concepts is pretty weak. In short, while a lot of alumni are utilizing their marketing skills in their roles, a notable portion has ventured into careers where those skills aren't directly applied every day. This mix suggests that while a marketing degree can lead to many related opportunities, it's not a one-way ticket into a traditional marketing job for everyone.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Georgia State University - J. Mack Robinson College of Business):
So, looking at the career paths of graduates from Georgia State University's J. Mack Robinson College of Business with a marketing degree, it seems like a mixed bag. Generally, many of these graduates kick off their careers in entry-level positions related to marketing, sales, and project management. For instance, some have started as marketing interns or in roles like account manager and social media coordinator. It's pretty typical for graduates to take these initial steps to gain experience and build their skills before moving on to more advanced roles.
Now, fast-forward five to ten years, and the picture becomes more varied. While some have found success and moved up the ladder into director roles, specialized marketing positions, or even starting their own businesses, others have strayed from the marketing field altogether. You’ve got folks who have switched careers or taken on roles in completely different sectors, like legal work or healthcare, which suggests that not everyone sticks strictly to marketing. So, while there are definitely success stories with graduates making their mark in the industry, there are also those who seem to have taken a different route, leading to less predictable outcomes. Overall, it's a mix of solid marketing careers and some unexpected turns along the way!
Getting a Bachelor’s degree in Marketing at Georgia State University’s J. Mack Robinson College of Business is generally on the moderate side in terms of difficulty. It’s not like you’ll be drowning in advanced math or super complex theories, but it does have its challenges, especially if you want to stand out. You’ll dive into topics like consumer behavior, market research, and digital marketing, which can be super interesting but also require a fair amount of group projects and presentations. If you’re organized, motivated, and willing to put in the effort, you’ll likely find it manageable, but it does require a good amount of work and dedication, just like any other degree. So, if you dig marketing and enjoy being creative, you might find it more fun than hard!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at these Georgia State University marketing grads, it's kind of a mixed bag when it comes to their earnings after school. Some of them have climbed the ladder pretty well, especially those working in senior roles like account executives or directors at marketing firms; those positions typically pay decent salaries, often in the six-figure range as they gain experience. On the flip side, there are also folks who started out as interns or in entry-level jobs, like law clerks and sales representatives, which probably means they weren't raking in the big bucks right away. So, while some have clearly made a solid income, others might still be working their way up. Overall, it looks like there's potential for good money, but it definitely depends on the specific career paths they chose.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Georgia State University - J. Mack Robinson College of Business). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: