First, some facts. Of the Marketing graduates from Rowan University we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 16 LinkedIn profiles (see below).
The verdict? Below average. Overall, with an average relevance score of 58%, Marketing graduates from Rowan University have a lower likelihood (-9%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 25% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 100%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2019 from Rowan University with a Bachelor's of Science in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONSales Representative/Account ManagerMBM Sports Center May 2019 - Feb 2024 Team Sales Manager MBM Sports Center Jan 2024 - Present ABOUTA Marketing graduate from Rowan University in 2019. Currently I am working full-time in sales, being in charge of taking on new leads and managing current accounts. This position entails attention to detail, meeting deadlines and assisting customers with knowledge of product. A majority of our customers are sports organizations and being involved in sports for 20+ years has been a great tool in navigating teams in the right direction. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking at the careers of graduates from the Marketing program at Rowan University, it seems like there's a mixed bag of outcomes. Many people have ended up in roles that don’t directly tap into their marketing knowledge, like Customer Service Representatives, Recruiters, or Human Resources positions. These jobs often focus more on general communication or operational tasks rather than on strategic marketing or promotional activities that you’d expect someone with a marketing degree to be doing. However, there are also some standout roles that reflect the marketing education well, such as Marketing Associates, Media Managers, and Strategy Supervisors, which indicate a stronger alignment with the skills learned during their studies.
In general, while some graduates are landing jobs directly related to marketing, many have taken paths that either utilize only a fraction of their marketing training or veer completely away from marketing altogether. It’s pretty clear that a marketing degree from Rowan isn’t a guaranteed ticket to a marketing-specific role. That said, those who’ve managed to get into roles like Business Operations Managers or Digital Marketing Coordinators seem to be thriving, showing that there are definitely opportunities within the field for those who stick to jobs that truly match what they studied. So, while there's variety, the connection to marketing skills varies widely among graduates.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Rowan University):
Looking at the career trajectories of Rowan University Marketing graduates, it’s clear that many find themselves in roles closely tied to marketing shortly after graduation. For instance, graduates from 2011 onwards started with positions like Customer Service Representatives and Marketing Associates, before moving into more specialized roles in companies like Amazon and Dentsu Aegis Network. This path indicates that many don't just land average jobs; they often quickly transition into positions that align more with their degree—like marketing coordinators, strategists, and even directors within a few years.
Fast forward five to ten years from graduation, and a good number of these individuals have climbed the ladder into mid or senior-level roles. Many have worked their way up to titles like Associate Directors or Business Operations Managers. While there are a few instances of career paths that veered into less traditional marketing roles—like real estate or health services—most graduates remain in the marketing field or industries where marketing knowledge is a huge asset. So, if you’re considering a degree in Marketing from Rowan, it seems like a solid choice if you're aiming for successful career growth within that field!
Getting a Bachelor’s degree in Marketing at Rowan University is pretty manageable for most students, especially if you stay on top of your assignments and engage with the course material. The curriculum usually blends some fun creative classes with a bit of analysis, so if you're someone who enjoys thinking about consumer behavior and coming up with marketing strategies, you'll probably find it more interesting than difficult. It's definitely not a walk in the park—there's still a fair amount of studying and projects to tackle—but compared to some other majors that are super math-heavy or require a ton of lab work, marketing tends to be on the easier side of the spectrum. Just keep your focus and be willing to participate, and you'll probably do just fine!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at the career paths of these Rowan University marketing grads, it seems like quite a few of them have landed decent jobs and are probably making good money, especially those who have spent time at big companies like Amazon and Dentsu Aegis Network. For instance, the 2011 grad climbed the ladder at AWS, which usually pays well, and another from 2015 is now an Associate Director at Zenith, which means they've likely hit a nice salary too. However, some of the more recent graduates, like those from 2020 and 2023, are just starting out with entry-level roles or part-time gigs like waiting tables, which suggests they might not be bringing in the big bucks just yet. Overall, it looks like it’s a mixed bag—it depends on the branch of marketing they're in and how quickly they’ve moved up the ranks!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Rowan University). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: