First, some facts. Of the Marketing graduates from Oklahoma State University we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 40 LinkedIn profiles (see below).
The verdict? Significantly below average. Overall, with an average relevance score of 51%, Marketing graduates from Oklahoma State University have a much lower likelihood (-16%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 15% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 50%We think this person has gone into a career only somewhat relevant to their degree.DEGREE INFOGraduated in 2014 from Oklahoma State University with a Bachelor of Business Administration (BBA) in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONAssistant Golf ProfessionalRiver Oaks Golf Club Mar 2014 - Present ABOUTFor the past few years, I have excelled in the golf business, learning different skills along the way. Not only do I have an understanding of the day-to-day operations if a golf course, I am to apply these skills to enhance the business. I have been apart of organizations that have won awards in the instruction of golf, as well as have been trained to be an instructor or the game. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
Looking at the job paths of people who graduated with a Marketing degree from Oklahoma State University, it seems like they went in a bunch of different directions. The most common roles appear to be in sales and customer-facing positions, like Account Managers, Sales Representatives, and various roles in retail and hospitality. A significant number of these jobs, like being a Fashion Advisor at CHANEL or an Assistant Manager in retail, actually align closely with marketing skills, focusing on areas like customer engagement, brand management, and product positioning. However, there are also many roles that don't have much to do with marketing at all, such as bartending, administrative jobs, or even positions in tech support, which mostly require totally different skills.
So, while some grads have definitely landed positions where they can flex their marketing knowledge and creativity, a fair amount seem to have drifted into roles where marketing principles aren't used much at all. It’s a mixed bag! In general, if you’re looking towards getting into marketing, these examples show that your degree can definitely open doors, but not every job you get will use those skills directly. Finding a job that truly taps into your marketing prowess might take some effort, especially with the high emphasis on sales across many of these roles.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Oklahoma State University):
Students who graduated with a degree in Marketing from Oklahoma State University have taken quite a mixed bag of career paths after graduation. Many began their journeys in various entry-level roles, with a notable number venturing into positions that are somewhat related to marketing, such as marketing internships, sales roles, and event planning. For instance, graduates often kick off their careers in internships or entry-level positions like sales representatives, marketing assistants, or even as campaign managers. This initial step tends to lay a foundation for those who wish to build a career in marketing or sales, which is promising given the dynamic nature of those fields.
Fast forward about five to ten years, and it seems that a good chunk of these graduates has made impressive strides in their careers, gradually climbing the ranks in marketing or sales-related sectors. Many have transitioned into higher-level roles such as account managers, sales managers, and even specialists in marketing. However, the data also shows some graduates veering off into unrelated fields, including financial services or project management. Still, there’s a clear trajectory for those committed to growing in marketing; overall, it appears that Oklahoma State University marketing grads generally find decent career opportunities, particularly in roles that stay close to their field of study, which is a good sign for prospective students.
Getting a Bachelor’s degree in Marketing at Oklahoma State University is pretty manageable for most students, especially if you enjoy creative thinking and working with people. The coursework usually covers a mix of business fundamentals, consumer behavior, and marketing strategies, so if you like those topics, you might find it engaging rather than super tough. While there will be some challenging concepts, like analytics and market research, overall, it’s not considered harder than average compared to other business degrees. Just keep up with your assignments and stay involved in class, and you should be in good shape!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
When checking out the job paths of these Oklahoma State University marketing grads, it seems like they've had a pretty mixed bag in terms of earnings. Some have scored impressive roles at luxury brands like CHANEL and Balmain, suggesting they might be pulling in decent paychecks, especially if they worked their way up in those companies. Others have taken jobs that probably don’t pay as well, like bartending or administrative roles, which can make the income a lot less exciting. A few, like those working at Omnicare or in various sales positions, hint at potential good money in the right sectors, especially with their upward mobility. Overall, it looks like some are doing well financially while others are still on the grind figuring it out.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Oklahoma State University). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: