First, some facts. Of the Marketing graduates from University of North Carolina at Greensboro we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 16 LinkedIn profiles (see below).
The verdict? Slightly below average. Overall, with an average relevance score of 64%, Marketing graduates from University of North Carolina at Greensboro have a slightly lower likelihood (-3%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 12% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 59%We think this person has gone into a career only somewhat relevant to their degree.DEGREE INFOGraduated in 2016 from University of North Carolina at Greensboro with a Bachelor of Science (BS) in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONBaristaTate Street Coffee House Apr 2016 - Feb 2017 Coordinator of Marketing and Design French Heritage Jan 2016 - Feb 2018 Marketing & Design Coordinator Saslows Jewelers Feb 2018 - Jul 2021 Full-stack Developer Sightsource, LLC Oct 2021 - Oct 2023 Full-stack Developer Self-employed Oct 2023 - Present Chief Technology Officer NEXX Digital Business Cards Dec 2023 - Present ABOUTExperienced Full-Stack Software Developer with a background in marketing and design. I have experience working with clients from a wide range of industries. My approach to creating software can be described as Harmonizing Design with Functionality |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
From the analysis of LinkedIn profiles of graduates from the University of North Carolina at Greensboro with Marketing degrees, it seems like many of them have ended up in a wide range of jobs, and unfortunately, not all of these positions are directly related to marketing. A lot of graduates have taken roles such as Medical Laboratory Technicians, Customer Service Representatives, and even Baristas, which don’t really tap into the marketing skills they learned in school. It’s interesting to see that while some of these roles require communication and customer interaction skills that might overlap with marketing, they don’t truly utilize the core marketing concepts they studied.
However, there are definitely some standout positions where graduates are fully applying their marketing education. Jobs like Marketing Manager, Brand Ambassador, and various digital marketing roles showcase the kind of relevant work that aligns with their degree. In these cases, they are actively using marketing principles and strategies, which is great because it shows how their education is paying off in their careers. Overall, while many graduates have branched out into unrelated fields, some have succeeded in finding roles that seriously leverage their marketing knowledge, highlighting a mixed bag of outcomes for those with a Marketing degree from UNCG.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of North Carolina at Greensboro):
If we look at the career trajectories of graduates from the University of North Carolina at Greensboro with a degree in Marketing, we find a pretty mixed bag of experiences. Many of the early jobs these graduates took on right after finishing their studies seem to have diverged a bit from pure marketing roles. For instance, some started in customer service, serving, or even in technical roles like software development. This shows that while they might have a marketing background, they were open to exploring different options, or perhaps they were still figuring out what they really wanted to do. However, as they gained experience, a notable number of them transitioned into roles that directly relate to marketing, branding, or digital engagement.
Looking five to ten years down the line, it seems a good number of these graduates have found their way back to more relevant marketing positions. Some have risen to managerial roles, like Marketing Manager or Marketing & Design Coordinator, demonstrating a natural progression in their careers. Others have even taken on specialized roles such as Digital Engagement Specialist or Social Media Manager. However, there are still some individuals whose career paths didn't stick closely to marketing, venturing into leadership roles in different fields altogether. So overall, while not every graduate lands a marketing role right off the bat, many manage to leverage their education into fulfilling careers in marketing and related fields over time. It’s a bit of a journey, but it looks like a lot of them are making it work in the long run!
Honestly, a Bachelor’s degree in Marketing at the University of North Carolina at Greensboro, like most marketing programs, tends to be moderately challenging, but it's definitely doable if you stay organized and focused. You’ll dive into topics like consumer behavior, digital marketing, and advertising strategy, which can be super interesting if you’re into creativity and psychology. The coursework usually mixes theory with practical assignments, so you’ll have some hands-on projects that make the learning experience more engaging. Compared to some more technical fields, it’s generally not considered overly hard, but you do need to put in effort and keep up with the readings and projects to really excel. Overall, if you’re passionate about marketing and enjoy working on marketing campaigns and strategies, you’ll probably find it rewarding—and not too bad!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at these graduates from UNC Greensboro, it seems like they’re on a pretty mixed financial path. Some have landed decent jobs that could provide a solid income, like the Marketing Manager or Full-stack Developer roles, which usually pay well, especially with experience. However, others are stuck in more entry-level or service industry positions, like baristas and servers, which typically start off lower on the pay scale. So, while there are a few doing quite well, especially those who shifted into marketing and tech fields, others are still taking their time to climb the income ladder. Overall, it’s a bit of a mixed bag, but there are definitely some who are likely making good money now or on their way there!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of North Carolina at Greensboro). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: