What can you do with a Marketing degree from California State University-Long Beach?

First, some facts. Of the Marketing graduates from California State University-Long Beach we've analyzed , here's how many have used (or NOT used) their degree in their career:


These are estimates based on AI analysis of 12 LinkedIn profiles (see below).

The verdict? Significantly below average. Overall, with an average relevance score of 50%, Marketing graduates from California State University-Long Beach have a much lower likelihood (-17%) of finding work in this field compared to the average graduate across all fields:

Average score: 50%
Average relevance score across all fields: 67%

And for comparison, here's the chart for all profiles we've looked at across all degrees.

× Chart

Also, after graduating, only 8% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.

See the details:

View a random Marketing graduate from California State University-Long Beach and our analysis:


Relevance score: 98%

We think this person has gone into a career highly relevant to their degree.

DEGREE INFO

Graduated in 2013 from California State University-Long Beach with a Bachelor of Business Administration (BBA) in Marketing. No other secondary education since.

JOB HISTORY SINCE GRADUATION
Marketing Intern
Trium Entertainment in conjunction with Populus Brands
Feb 2013 - May 2013
The marketing intern position at Trium Entertainment directly involves marketing skills learned during the BBA in Marketing, making it highly relevant.

Event Planning/Event Coordinating Intern
Business Expo Center
Aug 2013 - Nov 2013
The event planning internship at Business Expo Center may utilize some marketing principles, but it is more focused on organization and logistics rather than direct marketing skills.

Marketing Intern
Storm Manufacturing Group
Jun 2014 - May 2015
As a marketing intern at Storm Manufacturing Group, the role directly engages with marketing strategies and practices aligned with the BBA in Marketing.

Marketing Specialist
Storm Manufacturing Group
May 2015 - May 2017
The marketing specialist position at Storm Manufacturing Group requires knowledge and skills directly linked to marketing, which are core elements of the BBA in Marketing.

Domestic Marketing Specialist
Hunter Industries
May 2017 - Jan 2020
The domestic marketing specialist role at Hunter Industries directly utilizes marketing strategies and skills obtained from the BBA in Marketing.

Associate Domestic Marketing Manager
Hunter Industries
Jan 2020 - Jan 2022
As an associate domestic marketing manager at Hunter Industries, the position involves advanced marketing practices, making it highly relevant to the BBA in Marketing.

Domestic Marketing Manager
Hunter Industries
Jan 2022 - Jun 2023
The domestic marketing manager role at Hunter Industries requires comprehensive marketing knowledge and practice, fully utilizing the skills gained from the BBA in Marketing.

MarComm Manager, Drums & Percussion
Yamaha Corporation
Jun 2023 - Present
As a MarComm manager for Drums & Percussion at Yamaha Corporation, this position necessitates strong marketing and communication skills derived from the BBA in Marketing, making it highly relevant.

ABOUT

No information provided.

What jobs can you get with a Marketing degree from California State University-Long Beach?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:


From the analysis of various LinkedIn profiles of graduates from California State University-Long Beach who majored in Marketing, it seems like many individuals have gravitated towards roles that directly relate to marketing, especially within the sales and entertainment sectors. A considerable number of graduates have taken on positions such as Entertainment Sales Managers and Marketing Specialists, where they actively apply the skills and strategies they learned during their studies. These roles typically involve a solid understanding of consumer behavior, marketing tactics, and sales strategies, making them quite relevant to their marketing degrees. It's clear that many graduates have carved out careers that leverage their specialized knowledge in marketing to excel in their fields.

However, it's not all sunshine and roses. There are quite a few grads who have ended up in jobs that don't necessarily connect to their marketing backgrounds. Positions like hairstylists, flight attendants, and customer service reps are among those that don't utilize specific marketing skills. Some roles related to project management or digital content also showed a mixed relevance, where marketing knowledge was occasionally applied but not the main focus. Overall, while many alumni have successfully found roles that align closely with their marketing training, there are certainly some who have ventured into areas where their degree's relevance is a bit of a stretch. It's a good reminder that not every pathway after college will directly use what you studied, but skills learned in any degree can often be applied in unexpected ways.

Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to California State University-Long Beach):

What kind of career trajectories do Marketing graduates from California State University-Long Beach have? What do they do 1, 5 or 10 years out?

Graduates from California State University-Long Beach with a degree in Marketing seem to have a mix of solid career paths and some detours that don't quite line up with their major. For many, the first jobs after graduation often involve internships or entry-level roles in marketing or related fields. For instance, graduates from the class of 2013 started with internships and progressed to specialist roles, indicating a strong trajectory toward building their careers in marketing. Others swung into roles in sales or event coordination, which, while not purely marketing, still leverages skills learned during their studies.

As we look at where these graduates end up five or ten years later, we can see a more defined pattern for some. Individuals from earlier years, like those who graduated in 2010 and 2013, have landed substantial positions in marketing management and global sales, suggesting that they capitalized on their initial roles to climb the professional ladder. Others, however, drift away from traditional marketing roles into areas like customer service or administrative positions, which might not fully utilize their marketing degree. It appears that while some have managed to secure fulfilling careers in the marketing industry, others have found themselves in jobs less relevant to their degree. Overall, there's a decent representation of successful marketing careers, but there are definitely variations depending on individual paths and job opportunities encountered along the way.

How hard is a Marketing degree from California State University-Long Beach?

Getting a Bachelor’s degree in Marketing at California State University-Long Beach is pretty manageable, especially if you’re coming in with a genuine interest in the subject. While it’s definitely not a walk in the park, many students find that with good time management and a willingness to engage with the material, it can be a fun and intriguing experience. The coursework usually balances theory with practical applications, so if you enjoy working on projects and learning about consumer behavior, you’ll likely find it enjoyable. Plus, being in a university setting means you'll have access to resources and support to help you along the way. Overall, it’s about average in terms of difficulty—definitely requires effort, but it’s also designed to be accessible and relevant to real-world scenarios!

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.

Do Marketing graduates from California State University-Long Beach tend to make good money?

So, looking at the career paths of these California State University-Long Beach marketing grads, it seems like some have done pretty well financially, while others might still be working their way up. For example, the grad from 2010 started in sales roles and moved up to a global sales position, which usually means they’re making a decent salary now. Meanwhile, the hairstylist from 2015 might not be pulling in as much—it really depends on their clientele, but hairstylists can often earn a good income if they build a solid reputation. A couple of other grads moved into roles like project management and marketing management, which can be lucrative positions. However, some newer grads seem to be in entry-level or customer service roles, so they might still be earning more of the starting salary range. Overall, it's a mixed bag, but there are definitely a few who seem to be on a solid financial track!

What buzzwords do Marketing graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to California State University-Long Beach). This may or may not be useful:

What are the best colleges for Marketing?

Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:

College Score Count
Gonzaga University 84 10
University of Maryland - Robert H. Smith School of Business 81 13
Florida International University - College of Business 78 12
University of Wisconsin-Madison 76 17
University of Florida 75 18
University of Arizona 75 11
Portland State University 75 13
California State University, Long Beach 75 14
Bowling Green State University 74 13
LIM College 74 14
Michigan State University 73 11
Rider University 73 16
University of Colorado Boulder 72 15
Minnesota State University, Mankato 72 16
Bentley University 72 21
The Ohio State University 71 17
Fairfield University 71 11
John Carroll University 71 10
Florida State University 70 44
University of Kentucky 70 18
University of Wisconsin-La Crosse 70 16
Davenport University 70 17
The Ohio State University Fisher College of Business 70 29
Brigham Young University - Idaho 69 11
The University of Georgia 69 14
University of Delaware 69 17
Iowa State University - Ivy College of Business 69 10
Iowa State University 68 10
University of Louisiana at Lafayette 68 14
University of Minnesota - Carlson School of Management 68 15
Colorado State University 67 17
Grand Valley State University 67 30
Georgia State University 67 29
Kean University 67 15
Loyola Marymount University 67 19
Lindenwood University 67 11
California State University, Fullerton 66 26
University of Iowa 66 15
Old Dominion University 66 12
University of Nevada-Las Vegas 66 16
Indiana Wesleyan University 66 10
Loyola University Maryland 66 15
Arizona State University - W. P. Carey School of Business 66 14
Texas Tech University - Rawls College of Business 66 12
Georgia State University - J. Mack Robinson College of Business 66 14
Penn State University 65 50
Florida International University 65 24
Southern New Hampshire University 65 28
Auburn University 65 14
Oregon State University 65 12
The University of Texas at San Antonio 65 34
The University of Alabama 65 31
Virginia Tech 65 12
Utah Valley University 65 11
Eastern Michigan University 65 19
California State University, Chico 65 10
Seton Hall University 65 10
University of Houston 64 13
San Diego State University 64 32
Virginia Commonwealth University 64 15
University of North Carolina at Greensboro 64 16
Florida Gulf Coast University 64 10
University of Central Missouri 64 12
University of Utah - David Eccles School of Business 64 12
East Carolina University 63 17
California State University, Northridge 63 27
University of Arkansas 63 33
Appalachian State University 63 14
College of Charleston 63 15
University of Wisconsin-Eau Claire 63 16
University of Dayton 63 15
Shippensburg University of Pennsylvania 63 15
University of Cincinnati College of Business 63 11
University of South Florida 62 62
University of Nebraska-Lincoln 62 20
Boise State University 62 16
North Dakota State University 62 14
University of Nevada, Reno 62 13
The University of Southern Mississippi 62 14
Providence College 62 13
University of Central Florida 61 67
Texas A&M University 61 40
Louisiana State University 61 29
Miami University 61 28
University of Illinois at Chicago 61 11
San Diego State University-California State University 61 18
University of Louisville 61 23
University of Wisconsin-Green Bay 61 14
Western Governors University 60 38
Kent State University 60 21
California State Polytechnic University-Pomona 60 23
Central Michigan University 60 14
Florida Atlantic University 60 25
Ball State University 60 17
Montclair State University 60 13
California State University-Fullerton 60 12
University of North Carolina at Wilmington 60 10
Wichita State University 60 11
Salisbury University 60 11
Monmouth University 60 12
Columbus State University 60 10
Siena College 60 17
James Madison University 59 24
University of Pittsburgh 59 16
University of North Carolina at Charlotte 59 24
Kennesaw State University 59 22
Georgia Southern University 59 20
DePaul University 59 17
Northern Illinois University 59 23
University of Wisconsin-Milwaukee 59 46
Columbia College Chicago 59 12
The University of Tennessee at Chattanooga 59 21
Quinnipiac University 59 16
Southeastern Louisiana University 59 10
University of Montana 59 11
University of Cincinnati Carl H. Lindner College of Business 59 14
Texas State University 58 33
Illinois State University 58 19
West Virginia University 58 23
Rowan University 58 16
West Chester University of Pennsylvania 58 19
University of Wisconsin-Whitewater 58 15
Eastern Illinois University 58 13
Texas A&M University-Corpus Christi 58 15
University of Houston, C.T. Bauer College of Business 58 11
University of North Texas 57 44
The University of Texas at Arlington 57 12
University of Oklahoma 57 12
Baylor University 57 12
University of Tennessee, Knoxville 57 11
California State University, Fresno 57 16
The University of Akron 57 17
Slippery Rock University of Pennsylvania 57 10
Cleveland State University 57 14
Hofstra University 57 15
University of San Diego 57 12
University of Georgia - Terry College of Business 57 26
Roger Williams University 57 11
Pace University - Lubin School of Business 57 10
University of Missouri-Columbia 56 28
Missouri State University 56 16
Baruch College 56 25
University of San Francisco 56 11
University of St. Thomas 56 16
Sacred Heart University 56 15
Jacksonville State University 56 10
University of Phoenix 55 29
San Jose State University 55 30
Towson University 55 25
Western Washington University 55 15
Stephen F. Austin State University 55 12
University of Wisconsin Oshkosh 55 10
Temple University - Fox School of Business and Management 55 12
Liberty University 54 10
San Francisco State University 54 33
Texas Tech University 54 17
Wright State University 54 14
Indiana University - Kelley School of Business 54 17
Bryant University 54 16
University of Washington 53 10
Indiana University Bloomington 53 16
Grand Canyon University 53 18
University of Cincinnati 53 23
Clemson University 53 29
University of North Florida 53 17
California State University San Marcos 53 13
University of Central Oklahoma 53 10
State University of New York College at Oswego 53 10
Ohio University 52 15
Kansas State University 52 28
Mississippi State University 52 21
Loyola University Chicago 52 10
Coastal Carolina University 52 25
Sonoma State University 52 11
Temple University 51 20
Oklahoma State University 51 40
Western Michigan University 51 11
Southern Illinois University, Carbondale 51 17
Northern Kentucky University 51 16
The College of New Jersey 51 17
University of North Georgia 51 11
Northwood University 51 14
Florida State University - College of Business 51 16
California State University-Long Beach 50 12
Johnson & Wales University 50 11
University of West Georgia 50 16
University of Massachusetts Dartmouth 50 21
Kennesaw State University - Michael J. Coles College of Business 50 12
California State University-Northridge 49 19
University of Alabama 49 15
University of Tampa 49 15
University of Northern Colorado 49 11
University of Denver 49 10
Georgia Gwinnett College 48 11
Washington State University 47 15
The University of Texas at Dallas 47 17
Sam Houston State University 47 13
Oakland University 47 20
Radford University 47 13
Saint Joseph's University 47 14
Louisiana Tech University 46 12
Indiana University of Pennsylvania 45 17
Suffolk University 45 12
Fox School of Business at Temple University 45 14
University of Mississippi 44 18
East Tennessee State University 44 17
California State University-San Bernardino 43 10
California State University-Los Angeles 43 11
St. Cloud State University 43 12
The University of Memphis 42 10
Tarleton State University 41 13
University of South Alabama 38 10
Metropolitan State University of Denver 37 12
New Mexico State University 33 11
Abilene Christian University 29 11