First, some facts. Of the Marketing graduates from Bowling Green State University we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 13 LinkedIn profiles (see below).
The verdict? Above average. Overall, with an average relevance score of 74%, Marketing graduates from Bowling Green State University have a higher likelihood (+7%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 7% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 50%We think this person has gone into a career only somewhat relevant to their degree.DEGREE INFOGraduated in 2023 from Bowling Green State University with a Bachelor's degree in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONProject CoordinatorSyncShow Sep 2023 - Present ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
From checking out the job paths of grads who studied Marketing at Bowling Green State University, it's pretty clear there's a mix of roles, with some deeply connected to marketing principles and others not so much. A lot of people ended up in positions like Sales Manager, Product Manager, or various marketing-specific roles like Marketing Intern or Marketing Coordinator, which definitely stick to the marketing vibe and use the skills they learned in school. These roles often require them to think creatively about how to market products, connect with customers, and drive sales, so you can see that marketing knowledge really plays a big part here.
However, there are also significant numbers of folks who went into jobs that don't directly relate to marketing at all. For example, roles like General Manager or Service Supervisor focus more on operations and management rather than applying marketing strategies. Even in some seemingly related positions, like Account Managers or Client Service Specialists, the emphasis ends up being more on service delivery and client interaction than on executing marketing plans or campaigns. So, while many BGSU marketing grads find jobs that let them flex their marketing muscles, a good chunk wind up in roles where their marketing degree isn't directly relevant, reminding us that sometimes a degree can open doors beyond its immediate field.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Bowling Green State University):
Looking at the career trajectories of Bowling Green State University graduates with a Marketing degree, there seems to be a strong foundation for those who have entered the marketing and business sectors. For many graduates, the first jobs after graduation often involve internships or entry-level positions that are relevant to marketing, like internships at companies, customer service roles, or positions within sales and account management. This allows them to build up their experience and skills right from the start.
As they move on to their 5- to 10-year mark, many of these alumni tend to progress into managerial roles or more specialized positions within marketing or related fields. For instance, several graduates have moved into roles such as Product Managers, Sales Managers, and executives, indicating that they can leverage their initial marketing experience into significant career advancements. It’s clear that these graduates tend to stay connected to the marketing world, often climbing the ranks or transitioning into areas that still utilize their marketing knowledge. Overall, it looks like they’re doing quite well and building careers that are relevant to what they studied, which is really promising for future grads considering a similar path!
Honestly, a Bachelor's degree in Marketing, whether at Bowling Green State University or elsewhere, tends to be pretty manageable for most students, especially if you enjoy creative thinking and working with data. The coursework usually covers a mix of business fundamentals and fun projects like developing marketing campaigns, which can be pretty engaging. That said, you'll still need to put in some effort, especially for group work and presentations, but it's not typically considered one of the hardest degrees out there. So, if you're someone who likes to think outside the box and work with people, you'll probably find it enjoyable and not too hard!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at these graduates from Bowling Green State University, it seems like a mixed bag when it comes to making money. The older grads show some solid upward mobility, especially the ones who moved from roles like General Manager at Bridgestone to owning their own business or landing solid positions at companies like Cintas and Hylant, which likely paid well. However, some of the newer grads, particularly the ones who just started their careers, like the Sales Representative and Project Coordinator, are probably still working their way up the ladder and earning entry-level salaries. Overall, it looks like many of these alums are on good paths with decent earning potential, but not everyone is rolling in the dough just yet!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Bowling Green State University). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: