What can you do with a Marketing degree from James Madison University?

First, some facts. Of the Marketing graduates from James Madison University we've analyzed , here's how many have used (or NOT used) their degree in their career:

These are estimates based on AI analysis of 24 LinkedIn profiles (see below).

The verdict? Below average. Overall, with an average relevance score of 59%, Marketing graduates from James Madison University have a lower likelihood (-8%) of finding work in this field compared to the average graduate across all fields:

And for comparison, here's the chart for all profiles we've looked at across all degrees.

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Also, after graduating, only 12% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.

See the details:

• What jobs can you get with a Marketing degree from James Madison University?
• What do Marketing graduates from James Madison University do 1, 5 or 10 years out?
• How hard is a Marketing degree from James Madison University? How long does it take?
• How much money can you make with a Marketing degree from James Madison University?
• What are the best colleges for Marketing?

View a random Marketing graduate from James Madison University and our analysis:

Relevance score: 86% We think this person has gone into a career highly relevant to their degree. DEGREE INFO Graduated in 2010 from James Madison University with a Bachelor of Business Administration in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATION Regional Account Manager Cogent Communications Jun 2010 - Feb 2011 As a Regional Account Manager, the position may utilize some business-related skills from the marketing degree, but it is more focused on account management rather than specific marketing qualifications. Associate, Strategic Partnerships SmartBrief Aug 2011 - Aug 2014 The Associate role in Strategic Partnerships likely involves some marketing principles, but primarily revolves around relationship management and networking, which are not core focuses of a marketing degree. Account Director, Higher Education SmartBrief Aug 2014 - Dec 2016 The Account Director role in Higher Education directly utilizes marketing knowledge to manage accounts and strategies for educational clients, making it highly relevant to the marketing degree. Associate Publisher, Higher Education SmartBrief Jan 2017 - Feb 2020 As an Associate Publisher for Higher Education, this job requires significant marketing knowledge and skills to effectively promote educational products and services, aligning closely with the degree. Publisher, Higher Education & Nonprofit SmartBrief Feb 2020 - Present The Publisher position similarly demands extensive marketing expertise in promoting and selling educational and nonprofit content, which is directly related to the degree in marketing. Vice President of Sales, Education & Nonprofit SmartBrief Jun 2024 - Present The Vice President of Sales for Education & Nonprofit requires strong marketing and strategic skills to oversee sales operations, making it a direct application of the marketing degree. ABOUT Specialties: digital advertising, lead generation, customer service, marketing, marketing communications, sales

What jobs can you get with a Marketing degree from James Madison University?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:

• Digital Marketing Manager
• Marketing Manager
• Teacher
• Senior Project Manager
• Technical Recruiter
• Marketing Intern
• Account Manager
• Marketing Coordinator
• Sr. Coordinator
• Process Coordinator

Looking at the careers of graduates from James Madison University's Marketing program, it's clear that there are a mixed bag of job roles that vary quite a bit in their relevance to marketing. Many graduates have found themselves in positions like account managers, project managers, and various roles in sales and business analysis. While some of these jobs do involve marketing elements, such as customer communication or promotional activities, others seem to stray far from the core marketing principles learned in school. For example, many positions in recruitment or project management don’t really capitalize on the marketing-specific skills like digital marketing strategies or market analysis.

On the flip side, there are also several graduates who dove straight into jobs that are right on the money for what marketing is all about. Roles like Digital Marketing Manager, SEO Manager, and PPC Account Manager are perfect examples where graduates can fully express the knowledge and skills they've obtained through their degree. These more specialized positions not only align directly with marketing but also highlight the creativity and strategic thinking that's fundamental in this field. Overall, while many careers taken up by JMU marketing graduates may not fully utilize their degree, there are definitely noteworthy examples where alumni are making the most of their education in actual marketing-focused roles.

Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to James Madison University):

What kind of career trajectories do Marketing graduates from James Madison University have? What do they do 1, 5 or 10 years out?

When you look at the career trajectories of graduates from James Madison University who studied marketing, you can see a pretty clear pattern. For many, their first jobs right out of college tend to be either in account management or project management roles, often working for companies in marketing, health care, or education. These entry-level positions give them the chance to build hands-on experience, which seems to lead them toward more senior roles in the same field as time goes on. A solid number of graduates have moved up to management or leadership positions within companies, particularly in marketing and strategy-focused roles, indicating that a marketing degree from JMU can really set you up for success in related careers.

Fast forward five to ten years, and you see many of these alumni advancing significantly in their careers. Graduates who started in roles like account managers or marketing coordinators often find themselves in higher positions, such as digital marketing managers or program managers. Some even achieve executive-level roles! However, there are a few graduates who ventured off into other fields, like teaching or roles that don’t directly relate to marketing, which is not uncommon in any area of study. Overall, it looks like most JMU marketing grads are carving out solid careers in marketing and related domains, which is promising for anyone considering a path in this field.

How hard is a Marketing degree from James Madison University?

Honestly, a Bachelor’s degree in Marketing at James Madison University can be pretty manageable if you're motivated and organized. It’s not the easiest degree out there, but it’s also not on the super tough side compared to some other majors like engineering or the hard sciences. You’ll dive into a mix of creative and analytical courses, which can make things interesting, but if you enjoy working on projects and collaborating with others, you might find it more enjoyable than challenging. Plus, like any degree, it really depends on your personal strengths and interests—if you love coming up with ideas and understanding consumer behavior, you might find it’s right up your alley!

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.

Do Marketing graduates from James Madison University tend to make good money?

So, if we take a look at these Marketing grads from James Madison University, it seems like some of them are doing pretty well financially, while others might still be finding their footing. For instance, the ones who graduated around 2010 to 2014 have climbed the ladder to higher roles with titles like Publisher or Vice President, which usually comes with a decent paycheck. On the flip side, newer grads, especially those from 2022 and 2023, are often still juggling internships and entry-level jobs, which probably means they’re not making as much yet. Overall, it looks like if you stick with it and gain experience, you could end up earning a good salary, but you might need to hustle a bit in the beginning!

What buzzwords do Marketing graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to James Madison University). This may or may not be useful:

What are the best colleges for Marketing?

Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:

College	Score	Count
Gonzaga University	84	10
University of Maryland - Robert H. Smith School of Business	81	13
Florida International University - College of Business	78	12
University of Wisconsin-Madison	76	17
University of Florida	75	18
University of Arizona	75	11
Portland State University	75	13
California State University, Long Beach	75	14
Bowling Green State University	74	13
LIM College	74	14
Michigan State University	73	11
Rider University	73	16
University of Colorado Boulder	72	15
Minnesota State University, Mankato	72	16
Bentley University	72	21
The Ohio State University	71	17
Fairfield University	71	11
John Carroll University	71	10
Florida State University	70	44
University of Kentucky	70	18
University of Wisconsin-La Crosse	70	16
Davenport University	70	17
The Ohio State University Fisher College of Business	70	29
Brigham Young University - Idaho	69	11
The University of Georgia	69	14
University of Delaware	69	17
Iowa State University - Ivy College of Business	69	10
Iowa State University	68	10
University of Louisiana at Lafayette	68	14
University of Minnesota - Carlson School of Management	68	15
Colorado State University	67	17
Grand Valley State University	67	30
Georgia State University	67	29
Kean University	67	15
Loyola Marymount University	67	19
Lindenwood University	67	11
California State University, Fullerton	66	26
University of Iowa	66	15
Old Dominion University	66	12
University of Nevada-Las Vegas	66	16
Indiana Wesleyan University	66	10
Loyola University Maryland	66	15
Arizona State University - W. P. Carey School of Business	66	14
Texas Tech University - Rawls College of Business	66	12
Georgia State University - J. Mack Robinson College of Business	66	14
Penn State University	65	50
Florida International University	65	24
Southern New Hampshire University	65	28
Auburn University	65	14
Oregon State University	65	12
The University of Texas at San Antonio	65	34
The University of Alabama	65	31
Virginia Tech	65	12
Utah Valley University	65	11
Eastern Michigan University	65	19
California State University, Chico	65	10
Seton Hall University	65	10
University of Houston	64	13
San Diego State University	64	32
Virginia Commonwealth University	64	15
University of North Carolina at Greensboro	64	16
Florida Gulf Coast University	64	10
University of Central Missouri	64	12
University of Utah - David Eccles School of Business	64	12
East Carolina University	63	17
California State University, Northridge	63	27
University of Arkansas	63	33
Appalachian State University	63	14
College of Charleston	63	15
University of Wisconsin-Eau Claire	63	16
University of Dayton	63	15
Shippensburg University of Pennsylvania	63	15
University of Cincinnati College of Business	63	11
University of South Florida	62	62
University of Nebraska-Lincoln	62	20
Boise State University	62	16
North Dakota State University	62	14
University of Nevada, Reno	62	13
The University of Southern Mississippi	62	14
Providence College	62	13
University of Central Florida	61	67
Texas A&M University	61	40
Louisiana State University	61	29
Miami University	61	28
University of Illinois at Chicago	61	11
San Diego State University-California State University	61	18
University of Louisville	61	23
University of Wisconsin-Green Bay	61	14
Western Governors University	60	38
Kent State University	60	21
California State Polytechnic University-Pomona	60	23
Central Michigan University	60	14
Florida Atlantic University	60	25
Ball State University	60	17
Montclair State University	60	13
California State University-Fullerton	60	12
University of North Carolina at Wilmington	60	10
Wichita State University	60	11
Salisbury University	60	11
Monmouth University	60	12
Columbus State University	60	10
Siena College	60	17
James Madison University	59	24
University of Pittsburgh	59	16
University of North Carolina at Charlotte	59	24
Kennesaw State University	59	22
Georgia Southern University	59	20
DePaul University	59	17
Northern Illinois University	59	23
University of Wisconsin-Milwaukee	59	46
Columbia College Chicago	59	12
The University of Tennessee at Chattanooga	59	21
Quinnipiac University	59	16
Southeastern Louisiana University	59	10
University of Montana	59	11
University of Cincinnati Carl H. Lindner College of Business	59	14
Texas State University	58	33
Illinois State University	58	19
West Virginia University	58	23
Rowan University	58	16
West Chester University of Pennsylvania	58	19
University of Wisconsin-Whitewater	58	15
Eastern Illinois University	58	13
Texas A&M University-Corpus Christi	58	15
University of Houston, C.T. Bauer College of Business	58	11
University of North Texas	57	44
The University of Texas at Arlington	57	12
University of Oklahoma	57	12
Baylor University	57	12
University of Tennessee, Knoxville	57	11
California State University, Fresno	57	16
The University of Akron	57	17
Slippery Rock University of Pennsylvania	57	10
Cleveland State University	57	14
Hofstra University	57	15
University of San Diego	57	12
University of Georgia - Terry College of Business	57	26
Roger Williams University	57	11
Pace University - Lubin School of Business	57	10
University of Missouri-Columbia	56	28
Missouri State University	56	16
Baruch College	56	25
University of San Francisco	56	11
University of St. Thomas	56	16
Sacred Heart University	56	15
Jacksonville State University	56	10
University of Phoenix	55	29
San Jose State University	55	30
Towson University	55	25
Western Washington University	55	15
Stephen F. Austin State University	55	12
University of Wisconsin Oshkosh	55	10
Temple University - Fox School of Business and Management	55	12
Liberty University	54	10
San Francisco State University	54	33
Texas Tech University	54	17
Wright State University	54	14
Indiana University - Kelley School of Business	54	17
Bryant University	54	16
University of Washington	53	10
Indiana University Bloomington	53	16
Grand Canyon University	53	18
University of Cincinnati	53	23
Clemson University	53	29
University of North Florida	53	17
California State University San Marcos	53	13
University of Central Oklahoma	53	10
State University of New York College at Oswego	53	10
Ohio University	52	15
Kansas State University	52	28
Mississippi State University	52	21
Loyola University Chicago	52	10
Coastal Carolina University	52	25
Sonoma State University	52	11
Temple University	51	20
Oklahoma State University	51	40
Western Michigan University	51	11
Southern Illinois University, Carbondale	51	17
Northern Kentucky University	51	16
The College of New Jersey	51	17
University of North Georgia	51	11
Northwood University	51	14
Florida State University - College of Business	51	16
California State University-Long Beach	50	12
Johnson & Wales University	50	11
University of West Georgia	50	16
University of Massachusetts Dartmouth	50	21
Kennesaw State University - Michael J. Coles College of Business	50	12
California State University-Northridge	49	19
University of Alabama	49	15
University of Tampa	49	15
University of Northern Colorado	49	11
University of Denver	49	10
Georgia Gwinnett College	48	11
Washington State University	47	15
The University of Texas at Dallas	47	17
Sam Houston State University	47	13
Oakland University	47	20
Radford University	47	13
Saint Joseph's University	47	14
Louisiana Tech University	46	12
Indiana University of Pennsylvania	45	17
Suffolk University	45	12
Fox School of Business at Temple University	45	14
University of Mississippi	44	18
East Tennessee State University	44	17
California State University-San Bernardino	43	10
California State University-Los Angeles	43	11
St. Cloud State University	43	12
The University of Memphis	42	10
Tarleton State University	41	13
University of South Alabama	38	10
Metropolitan State University of Denver	37	12
New Mexico State University	33	11
Abilene Christian University	29	11