First, some facts. Of the Marketing graduates from Kennesaw State University - Michael J. Coles College of Business we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 12 LinkedIn profiles (see below).
The verdict? Significantly below average. Overall, with an average relevance score of 50%, Marketing graduates from Kennesaw State University - Michael J. Coles College of Business have a much lower likelihood (-17%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 16% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 0%We think this person has NOT gone into a career related to their degree.DEGREE INFOGraduated in 2016 from Kennesaw State University - Michael J. Coles College of Business with a Bachelor of Business Administration (B.B.A.) in Marketing. Also pursued further education since (see below). JOB HISTORY SINCE GRADUATIONOperation Manager, (Pastor & Administrator)The Salvation Army Jun 2018 - Jun 2020 Operation Manager, (Pastor & Administrator) The Salvation Army Jun 2020 - Present Operation Manager, (Pastor & Administrator) The Salvation Army - Prince William County USA The Salvation Army Jun 2022 - Present FURTHER DEGREES DONE SINCE GRADUATINGMaster of Business Administration - MBAWashington State University - Carson College of Business 2017 - 2019 Masters of Organizational Leadership (M.O.L) Trevecca Nazarene University 2019 - 2024 ABOUTI am a strategic leader with international experience and exposure compounding to over 15 years of proven success in contributing towards the achievement of organization goals and mission. Have a proven record of accomplishment in planning and leading comprehensive operational strategies and I am known to maintain a productive climate to promote overall wellbeing, high performance, and employee retention. I am proficient in streamlining and developing antiquated and inefficient business practices.In my previous role at Kohl's, a very fast paced and one of the most competent departmental stores in America, I proved my competence and success in overseeing and directing day-to-day business operations, specifically in operations and sales departments. During my tenure, I was acknowledged for providing superior results and delivering high-performance outcomes while acting as a key contributor to a complex and crucial work environment. I have been recognized for having a strong eye for detail and persistence for perfection - committed to ensuring a close working team dynamic.I am a natural when it comes to building and maintaining relationships. I believe in promoting confidence and maintaining long-term business relationships while successfully interfacing with people from diverse backgrounds. I enjoy building relationships, understanding issues, gathering and documenting requirements, developing and specifying creative solutions to problems, and leading teams to implement solutions that consistently exceed organizational expectations. My Key Skills include Leadership, Strategic Planning, Business Process Optimization & Operations, Coaching & Mentoring, Risk Management, Project Management, Fundraising, Attention to details, Compliance, Communications, Process Improvements.Lets connect! |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
From the analysis of LinkedIn profiles of Kennesaw State University graduates with a degree in Marketing, it's clear that many have ventured into a wide range of job roles. Common positions include Marketing Managers, Specialists, and Directors, especially in companies like Cox Media Group, where their work directly utilizes the skills and knowledge gained from their degree. However, it also appears that a significant number of graduates have taken on roles that aren’t quite aligned with marketing. For example, many individuals worked in technical positions such as Salesforce Administrators, client performance roles, or even completely different jobs like grocery managers or opticians that, while they might incorporate some marketing skills, don’t necessarily require a marketing-focused education.
Overall, it seems there’s a mixed bag in terms of job relevance to marketing. Some graduates have found roles that leverage their education, especially in direct marketing positions or related fields, while others have taken on positions that seem to veer away from applying their marketing knowledge altogether. It's a reminder that a degree in Marketing can provide versatile skills, but it doesn't always lead directly to a marketing-focused career path. Some graduates are utilizing their education well, while others may be gathering experience in different areas that aren't strictly relevant to what they studied.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Kennesaw State University - Michael J. Coles College of Business):
Graduates from the Kennesaw State University - Michael J. Coles College of Business with a degree in Marketing seem to have a pretty diverse range of career paths. If we look at their first jobs, many of them jumped into roles like marketing coordinators, social media managers, or various positions in customer experience and support. It seems like they’re often starting off in jobs that revolve around marketing or client relations, which is a solid entry point into the field. Some of the grads even landed roles that directly align with their studies, showing that they're leveraging their marketing background early on.
Fast forward five to ten years, and you'll see a mix of outcomes. Some graduates are climbing up the corporate ladder in marketing-focused roles, like marketing managers or even directors, while others have transitioned into more niche areas, such as Salesforce administration or business development. However, not everyone seems to stick with marketing-related careers long-term; some have shifted to roles in operations or customer service, reflecting a more varied career trajectory than one might expect. Overall, while many grads seem to find success in marketing, it’s clear that there's also a fair chunk of them who end up in different fields altogether. So, if you’re aiming for a career in marketing, it's good to know that there are paths available, but also keep in mind that flexibility could lead you down some different roads along the way!
Hey! So, getting a Bachelor’s degree in Marketing at Kennesaw State University’s Coles College of Business is pretty manageable, especially if you have a knack for creativity and communication. Generally, marketing programs balance some challenging courses like analytics and consumer behavior with more fun stuff like branding and digital marketing. While there will be assignments and projects that can require some effort, most students find the workload reasonable if they stay organized and engaged. Overall, it’s not the easiest degree out there, but it’s definitely not one of the hardest either—it's mostly about how much you’re willing to dive in and be a part of it!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 5 years to finish a Bachelor degree in Marketing.
Looking at the jobs these Kennesaw State marketing grads have landed, it seems like some of them are doing pretty well, while others might be scraping by a bit more. For instance, the folks working in roles like Senior Salesforce Administrator or Revenue Management Analyst are likely raking in a solid salary, especially with experience at big companies like Salesforce and UPS. On the flip side, some earlier roles, especially in retail or entry-level positions like a Salon Assistant, probably don't pay as well. Overall, it seems like there's a decent mix—some are definitely on the higher end of the income spectrum, while others are still working their way up. So, it all depends on the specific roles and companies they've landed jobs with!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Kennesaw State University - Michael J. Coles College of Business). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: