First, some facts. Of the Marketing graduates from St. Cloud State University we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 12 LinkedIn profiles (see below).
The verdict? Bad. Overall, with an average relevance score of 43%, Marketing graduates from St. Cloud State University have a substantially lower likelihood (-24%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 0% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 0%We think this person has NOT gone into a career related to their degree.DEGREE INFOGraduated in 2020 from St. Cloud State University with a Bachelor of Science - BS in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONEscrow AssistantFirst American Title Aug 2020 - Present ABOUTCreative and motivated marketing graduate with experience in leveraging resources to coordinate marketing plans. Proficiencies in data and web analytics, social media management, and market research. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking at job positions held by graduates of St. Cloud State University with a Marketing degree, there are a few common themes that pop up. Many of them landed roles in sales or client management, such as Account Managers and Sales Representatives. These jobs typically require some level of marketing know-how, particularly when it comes to understanding customer needs and driving sales strategies. However, not all positions directly relate back to the core marketing concepts taught in school. For instance, several graduates have taken on roles that focus more on logistics, customer service, or even completely unrelated fields like culinary arts and aviation, which aren't really relevant to marketing.
On the flip side, there are definitely some graduates working in roles that fully embrace their marketing education. Positions like Marketing Specialists, Digital Marketing Specialists, or even Freelance Social Media Managers are great examples where they’re using their skills in real-world settings. So, while there’s a mix of directly relevant positions and those that veer off into other fields, it seems that the graduates who are able to leverage their marketing knowledge often end up in roles that align with their degree. In short, many graduates have gone into the marketing field, but a significant number have drifted into positions that don't use their marketing skills to their full potential.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to St. Cloud State University):
Graduates from St. Cloud State University who have pursued a degree in Marketing seem to have a diverse range of career trajectories, which reflect both promising and uncertain pathways. Many of these individuals started their careers in roles that are not directly tied to marketing, such as sales associate positions, customer service, or even in the culinary field. For example, graduates who began their careers at Ralph Lauren or as snowboard instructors may not have immediately jumped into marketing roles. However, over time, a significant number have shifted into marketing or related fields, suggesting that while their first jobs may not have aligned perfectly with their studies, they utilized their skills to transition into more relevant roles as they gained experience.
Looking a bit further out, around five to ten years post-graduation, it seems many graduates have found stable positions that are more aligned with their marketing background. For instance, those who initially took on varied roles in customer service or sales eventually moved into positions like account management, marketing specialists, and digital marketing roles. Notably, some graduates have even moved up the ranks to hold managerial positions within established companies or have carved out niche roles in specialized fields such as event management or digital marketing. Overall, while the initial career steps might not always reflect a direct marketing path, the progression does show that many graduates are ultimately finding success in fields relevant to their education, indicating a positive trajectory for those willing to navigate diverse starting points in their careers.
Honestly, the Bachelor’s degree in Marketing at St. Cloud State University is pretty manageable for most students, especially if you have a knack for creativity and enjoy working with people. Like any degree, it has its tough spots, particularly when it comes to understanding the more analytical aspects like data analysis or marketing research, but most students usually find that the classes balance out with hands-on projects and team work which can make it more interesting. If you stay organized, keep up with your readings, and engage in the class discussions, it doesn't feel overly daunting. Overall, I'd say it's around the average difficulty level for a college degree, so if you're passionate about marketing, you’ll likely find it enjoyable!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Based on the job histories of these St. Cloud State University marketing grads, it seems like some are on pretty steady paths to making decent money, while others have a more mixed bag. For instance, the grad who started at Midsota Manufacturing and worked their way up to Regional Sales Manager is likely earning a solid income now, especially in sales roles which can pay well with commissions. The individual who became a Senior Solution Product Owner also suggests they’ve moved into a higher-paying position. On the flip side, some grads have bounced around a bit with less consistent job titles and roles, like the one who switched between various positions from chef to snowboard instructor, which could indicate they're not making as much as they could in a more linear career. So overall, it looks like there’s potential for good earnings here, especially for those who have climbed the corporate ladder, but others might be still figuring things out or may have chosen more passion-driven paths.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to St. Cloud State University). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: