First, some facts. Of the Marketing graduates from Utah Valley University we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 11 LinkedIn profiles (see below).
The verdict? Slightly below average. Overall, with an average relevance score of 65%, Marketing graduates from Utah Valley University have a slightly lower likelihood (-2%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 9% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 100%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2023 from Utah Valley University with a Bachelor of Science - BS in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONEmail Marketing ManagerAngel Studios Aug 2023 - Present ABOUTGraduate in Marketing, with experience in email and SMS optimization,and a passion for all things marketing. Data and results driven, dedicated to helpingcompanies achieve their goals and find success. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
After looking over the job history of Utah Valley University Marketing graduates, it seems like the most common paths they’ve taken include roles that directly relate to marketing, like Digital Marketing Consultant, Digital Marketing Specialist, and Marketing Manager. These positions really tap into the marketing principles and strategies they learned during their studies, so it makes sense that they are a popular choice. A noteworthy trend is that jobs involving digital marketing and SEO are particularly prominent, which aligns with the growing demand for skill sets in those areas. Having a degree in Marketing has definitely come in handy for many graduates in these fields.
However, not all job paths taken by recent graduates are directly relevant to marketing. A significant number have ended up in positions like Sales, Administrative roles, or even entirely different fields such as law and IT, which don't directly apply the knowledge they gained in their Marketing programs. While some of these roles might use a few marketing-related skills—like communication or customer relations—the core marketing knowledge isn’t utilized on a daily basis. This seems to highlight that while a degree in Marketing opens many doors, not every job taken by graduates is a direct match with their educational background.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Utah Valley University):
Looking at the career trajectories of graduates from Utah Valley University with a Marketing degree, it seems many have started their professional journeys in roles that are relevant to marketing. For many of the earlier graduates, their first jobs often lean towards digital marketing or sales. For example, a 2014 grad became a Digital Marketing Consultant and another from 2021 went right into being a Digital Marketing Specialist. This trend continues with those graduating in recent years, like the 2023 grad who secured a position as an Email Marketing Manager right after finishing college. It shows that graduates tend to find positions that align with their studies and make good use of their marketing skills almost immediately after graduation.
As time goes on—say around five or ten years later—many of these grads seem to continue climbing the ladder in the marketing landscape or pivoting to adjacent fields where skills are still applicable. A 2017 grad started in sales before moving into law, which might be less common, but still shows versatility. Others have taken entrepreneurial paths, like co-founding energy companies or starting their own flooring business. Overall, while a few are veering off into different industries, many seem to stick to marketing-related roles and enjoy a decent level of professional growth, indicating that a Marketing degree from Utah Valley University can lead to solid career opportunities after graduation.
A Bachelor’s degree in Marketing at Utah Valley University is generally considered to be on the manageable side, especially if you’re organized and willing to put in some effort. You'll dive into subjects like consumer behavior, advertising, and digital marketing, which can be really interesting if you're into creativity and understanding people. Some classes might be a bit challenging, especially the ones that require a lot of projects or presentations, but most students find the workload pretty doable if they stay on top of things. Overall, it's not the easiest degree out there, but it's definitely not the hardest either, making it a solid choice if you’re looking for something engaging but not overwhelming.
Most commonly, in the LinkedIn profiles we've looked at, it takes people 6 years to finish a Bachelor degree in Marketing.
So, looking at these Marketing grads from Utah Valley University, it seems like they've landed some pretty decent gigs overall! The ones from 2014 and 2017 really stand out, with roles like SEO Director and Chief of Staff, which usually come with solid paychecks. Even recent grads are getting into some cool jobs, like digital marketing and sales roles, which can also be lucrative. Of course, there are some self-employed and stay-at-home positions in the mix, so it might be a bit of a mixed bag for everyone in terms of income. But, on the whole, it looks like they’re doing alright financially!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Utah Valley University). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: