What can you do with a Marketing degree from Miami University?

First, some facts. Of the Marketing graduates from Miami University we've analyzed , here's how many have used (or NOT used) their degree in their career:

These are estimates based on AI analysis of 28 LinkedIn profiles (see below).

The verdict? Below average. Overall, with an average relevance score of 61%, Marketing graduates from Miami University have a lower likelihood (-6%) of finding work in this field compared to the average graduate across all fields:

And for comparison, here's the chart for all profiles we've looked at across all degrees.

×

Also, after graduating, only 10% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.

See the details:

• What jobs can you get with a Marketing degree from Miami University?
• What do Marketing graduates from Miami University do 1, 5 or 10 years out?
• How hard is a Marketing degree from Miami University? How long does it take?
• How much money can you make with a Marketing degree from Miami University?
• What are the best colleges for Marketing?

View a random Marketing graduate from Miami University and our analysis:

Relevance score: 21% We think this person has NOT gone into a career related to their degree. DEGREE INFO Graduated in 2018 from Miami University with a Bachelor of Business Administration - BBA in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATION Product Support Specialist London Computer Systems Jun 2018 - May 2019 The role of Product Support Specialist primarily involves technical support and troubleshooting, which does not require specific skills or knowledge from a marketing degree. Premium Support Specialist London Computer Systems May 2019 - May 2021 Similar to Job #0, the Premium Support Specialist position focuses on technical assistance rather than utilizing marketing principles or skills derived from the BBA in Marketing. Case Analysis Manager London Computer Systems May 2021 - Dec 2021 The Case Analysis Manager role involves analyzing product issues and requires skills in data management rather than marketing knowledge or skills acquired during the BBA in Marketing. Stock Plan Consultant I Fidelity Investments Dec 2021 - Jan 2024 The Stock Plan Consultant I position may involve communication and customer service skills that are somewhat relevant to marketing, but it does not primarily utilize marketing knowledge in everyday tasks. Stock Plan Help Desk Fidelity Investments Jan 2024 - Present The Stock Plan Help Desk role also requires customer interaction and communication skills that may relate to marketing, though it does not directly apply specific marketing knowledge on a daily basis. ABOUT No information provided.

What jobs can you get with a Marketing degree from Miami University?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:

• Account Executive
• Trader, Ferrous Brokerage
• Intern
• Sales Associate
• Merchandise Team Manager
• Marketing Manager
• Marketing Assistant
• Marketing Associate
• Project Manager
• Chrysler Group LLC Product Development (Academic Project)

When looking at the career paths of Miami University graduates with a degree in Marketing, a common theme emerges. Many of them gravitate toward roles that tie back to marketing functions, such as positions at advertising agencies, marketing departments of large corporations, or direct marketing roles in consumer goods companies. Jobs like Marketing Manager or Account Executive at well-known brands like PepsiCo or Procter & Gamble show a clear alignment with their marketing education, emphasizing skills like campaign planning, market analysis, and consumer engagement. Others have landed roles in project management within marketing firms, where they also apply their marketing knowledge while managing various projects.

However, not all of them have pursued careers that are directly relevant to their marketing degrees. Several have taken on roles in trading, sales management, or operational positions where the daily tasks may not heavily involve marketing principles. For instance, traders and sales representatives at companies like DJJ or Privia Health demonstrate that while there can be some overlap in skills such as client engagement or analytical thinking, the core marketing concepts are often sidelined. In conclusion, while many Miami University Marketing graduates found their place in marketing-related jobs, a significant number ventured into fields that only partially or indirectly utilize their educational background. This variety underscores the flexibility of a marketing degree but also highlights the importance of pursuing roles that truly fit one's skills and interests in marketing to maximize relevancy and job satisfaction.

Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Miami University):

What kind of career trajectories do Marketing graduates from Miami University have? What do they do 1, 5 or 10 years out?

Looking at the career trajectories of graduates from Miami University with a Marketing degree, it seems like these guys really find their way into meaningful roles in the marketing and business world. For many of them, their first jobs after graduating are often starting points in the marketing field or related areas. A good number of the early positions focus on roles like project management, market analysis, and customer service. These initial roles are critical as they help build foundational skills that are essential in marketing, such as teamwork, communication, and problem-solving. For instance, graduates entering companies like PepsiCo and Procter & Gamble often kick off their careers in analyst or associate positions, which pave the way for more advanced roles later on.

Fast forward five to ten years, and many of these graduates have climbed the corporate ladder into higher-level positions. We see a solid trend where early roles in marketing analytics or project management lead to directorial positions or even VP roles. For example, one graduate who started as a marketing analyst at PepsiCo has worked their way up to an associate marketing manager and then to a higher marketing leadership role. Others have transitioned into significant management roles in areas like operations and project management, particularly within creative agencies or high-profile brands. Overall, it looks like Miami University marketing grads are not just landing good jobs; they’re putting the skills they learned to use and advancing into impactful careers, which is definitely something to aspire to if you’re thinking about a degree in marketing! They seem to be turning their education into a pathway to success and relevant industry experience rather than straying far from their field of study.

How hard is a Marketing degree from Miami University?

Honestly, a Bachelor’s degree in Marketing can be a bit of a mixed bag—there are definitely some challenging parts, but it’s not necessarily harder than the average college degree. At Miami University, you’ll dive into subjects like consumer behavior and digital marketing, which can be really interesting, but you’ll also face your share of projects and presentations. If you’re someone who enjoys creativity and working with people, you might find it more on the easier side. Overall, it’s manageable, especially if you stay organized and keep up with your studies, but like any degree, it’ll require some commitment and effort to get through.

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.

Do Marketing graduates from Miami University tend to make good money?

Looking at the career paths of these Miami University marketing graduates, it seems like many of them have made a decent living, especially the ones who landed roles at big companies like Procter & Gamble, PepsiCo, and Apple. Those with positions like "District Trading Manager" or "VP of Project Management" are likely pulling in some solid salaries that come with those titles. Even the more recent grads seem to be finding their footing in the marketing world, with some starting in analyst roles that usually pay pretty well and climbing up relatively quickly. Overall, while some might have started off in lower-paying jobs, their progression suggests that they've managed to grow their earnings over time, so it looks like they’re on a good path financially!

What buzzwords do Marketing graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Miami University). This may or may not be useful:

What are the best colleges for Marketing?

Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:

College	Score	Count
Gonzaga University	84	10
University of Maryland - Robert H. Smith School of Business	81	13
Florida International University - College of Business	78	12
University of Wisconsin-Madison	76	17
University of Florida	75	18
University of Arizona	75	11
Portland State University	75	13
California State University, Long Beach	75	14
Bowling Green State University	74	13
LIM College	74	14
Michigan State University	73	11
Rider University	73	16
University of Colorado Boulder	72	15
Minnesota State University, Mankato	72	16
Bentley University	72	21
The Ohio State University	71	17
Fairfield University	71	11
John Carroll University	71	10
Florida State University	70	44
University of Kentucky	70	18
University of Wisconsin-La Crosse	70	16
Davenport University	70	17
The Ohio State University Fisher College of Business	70	29
Brigham Young University - Idaho	69	11
The University of Georgia	69	14
University of Delaware	69	17
Iowa State University - Ivy College of Business	69	10
Iowa State University	68	10
University of Louisiana at Lafayette	68	14
University of Minnesota - Carlson School of Management	68	15
Colorado State University	67	17
Grand Valley State University	67	30
Georgia State University	67	29
Kean University	67	15
Loyola Marymount University	67	19
Lindenwood University	67	11
California State University, Fullerton	66	26
University of Iowa	66	15
Old Dominion University	66	12
University of Nevada-Las Vegas	66	16
Indiana Wesleyan University	66	10
Loyola University Maryland	66	15
Arizona State University - W. P. Carey School of Business	66	14
Texas Tech University - Rawls College of Business	66	12
Georgia State University - J. Mack Robinson College of Business	66	14
Penn State University	65	50
Florida International University	65	24
Southern New Hampshire University	65	28
Auburn University	65	14
Oregon State University	65	12
The University of Texas at San Antonio	65	34
The University of Alabama	65	31
Virginia Tech	65	12
Utah Valley University	65	11
Eastern Michigan University	65	19
California State University, Chico	65	10
Seton Hall University	65	10
University of Houston	64	13
San Diego State University	64	32
Virginia Commonwealth University	64	15
University of North Carolina at Greensboro	64	16
Florida Gulf Coast University	64	10
University of Central Missouri	64	12
University of Utah - David Eccles School of Business	64	12
East Carolina University	63	17
California State University, Northridge	63	27
University of Arkansas	63	33
Appalachian State University	63	14
College of Charleston	63	15
University of Wisconsin-Eau Claire	63	16
University of Dayton	63	15
Shippensburg University of Pennsylvania	63	15
University of Cincinnati College of Business	63	11
University of South Florida	62	62
University of Nebraska-Lincoln	62	20
Boise State University	62	16
North Dakota State University	62	14
University of Nevada, Reno	62	13
The University of Southern Mississippi	62	14
Providence College	62	13
University of Central Florida	61	67
Texas A&M University	61	40
Louisiana State University	61	29
Miami University	61	28
University of Illinois at Chicago	61	11
San Diego State University-California State University	61	18
University of Louisville	61	23
University of Wisconsin-Green Bay	61	14
Western Governors University	60	38
Kent State University	60	21
California State Polytechnic University-Pomona	60	23
Central Michigan University	60	14
Florida Atlantic University	60	25
Ball State University	60	17
Montclair State University	60	13
California State University-Fullerton	60	12
University of North Carolina at Wilmington	60	10
Wichita State University	60	11
Salisbury University	60	11
Monmouth University	60	12
Columbus State University	60	10
Siena College	60	17
James Madison University	59	24
University of Pittsburgh	59	16
University of North Carolina at Charlotte	59	24
Kennesaw State University	59	22
Georgia Southern University	59	20
DePaul University	59	17
Northern Illinois University	59	23
University of Wisconsin-Milwaukee	59	46
Columbia College Chicago	59	12
The University of Tennessee at Chattanooga	59	21
Quinnipiac University	59	16
Southeastern Louisiana University	59	10
University of Montana	59	11
University of Cincinnati Carl H. Lindner College of Business	59	14
Texas State University	58	33
Illinois State University	58	19
West Virginia University	58	23
Rowan University	58	16
West Chester University of Pennsylvania	58	19
University of Wisconsin-Whitewater	58	15
Eastern Illinois University	58	13
Texas A&M University-Corpus Christi	58	15
University of Houston, C.T. Bauer College of Business	58	11
University of North Texas	57	44
The University of Texas at Arlington	57	12
University of Oklahoma	57	12
Baylor University	57	12
University of Tennessee, Knoxville	57	11
California State University, Fresno	57	16
The University of Akron	57	17
Slippery Rock University of Pennsylvania	57	10
Cleveland State University	57	14
Hofstra University	57	15
University of San Diego	57	12
University of Georgia - Terry College of Business	57	26
Roger Williams University	57	11
Pace University - Lubin School of Business	57	10
University of Missouri-Columbia	56	28
Missouri State University	56	16
Baruch College	56	25
University of San Francisco	56	11
University of St. Thomas	56	16
Sacred Heart University	56	15
Jacksonville State University	56	10
University of Phoenix	55	29
San Jose State University	55	30
Towson University	55	25
Western Washington University	55	15
Stephen F. Austin State University	55	12
University of Wisconsin Oshkosh	55	10
Temple University - Fox School of Business and Management	55	12
Liberty University	54	10
San Francisco State University	54	33
Texas Tech University	54	17
Wright State University	54	14
Indiana University - Kelley School of Business	54	17
Bryant University	54	16
University of Washington	53	10
Indiana University Bloomington	53	16
Grand Canyon University	53	18
University of Cincinnati	53	23
Clemson University	53	29
University of North Florida	53	17
California State University San Marcos	53	13
University of Central Oklahoma	53	10
State University of New York College at Oswego	53	10
Ohio University	52	15
Kansas State University	52	28
Mississippi State University	52	21
Loyola University Chicago	52	10
Coastal Carolina University	52	25
Sonoma State University	52	11
Temple University	51	20
Oklahoma State University	51	40
Western Michigan University	51	11
Southern Illinois University, Carbondale	51	17
Northern Kentucky University	51	16
The College of New Jersey	51	17
University of North Georgia	51	11
Northwood University	51	14
Florida State University - College of Business	51	16
California State University-Long Beach	50	12
Johnson & Wales University	50	11
University of West Georgia	50	16
University of Massachusetts Dartmouth	50	21
Kennesaw State University - Michael J. Coles College of Business	50	12
California State University-Northridge	49	19
University of Alabama	49	15
University of Tampa	49	15
University of Northern Colorado	49	11
University of Denver	49	10
Georgia Gwinnett College	48	11
Washington State University	47	15
The University of Texas at Dallas	47	17
Sam Houston State University	47	13
Oakland University	47	20
Radford University	47	13
Saint Joseph's University	47	14
Louisiana Tech University	46	12
Indiana University of Pennsylvania	45	17
Suffolk University	45	12
Fox School of Business at Temple University	45	14
University of Mississippi	44	18
East Tennessee State University	44	17
California State University-San Bernardino	43	10
California State University-Los Angeles	43	11
St. Cloud State University	43	12
The University of Memphis	42	10
Tarleton State University	41	13
University of South Alabama	38	10
Metropolitan State University of Denver	37	12
New Mexico State University	33	11
Abilene Christian University	29	11