What can you do with a Marketing degree from Siena College?

First, some facts. Of the Marketing graduates from Siena College we've analyzed , here's how many have used (or NOT used) their degree in their career:

These are estimates based on AI analysis of 17 LinkedIn profiles (see below).

The verdict? Below average. Overall, with an average relevance score of 60%, Marketing graduates from Siena College have a lower likelihood (-7%) of finding work in this field compared to the average graduate across all fields:

And for comparison, here's the chart for all profiles we've looked at across all degrees.

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Also, after graduating, only 29% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.

See the details:

• What jobs can you get with a Marketing degree from Siena College?
• What do Marketing graduates from Siena College do 1, 5 or 10 years out?
• How hard is a Marketing degree from Siena College? How long does it take?
• How much money can you make with a Marketing degree from Siena College?
• What are the best colleges for Marketing?

View a random Marketing graduate from Siena College and our analysis:

Relevance score: 80% We think this person has gone into a career highly relevant to their degree. DEGREE INFO Graduated in 2013 from Siena College with a Bachelor's degree in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATION Sales Assistant Mazzone Hospitality, LLC Jul 2013 - Sep 2015 The Sales Assistant role does not require specific marketing skills or knowledge, focusing instead on basic customer service tasks unrelated to formal marketing principles. Wedding and Social Event Planner Mazzone Hospitality, LLC Oct 2015 - Sep 2017 As a Wedding and Social Event Planner, this position directly applies marketing principles such as target audience identification, event promotion, and client communication, aligning closely with the bachelor's degree in Marketing. Wedding, Social and Corporate Event Planner Mazzone Hospitality, LLC Sep 2017 - Jan 2020 The role of Wedding, Social, and Corporate Event Planner requires advanced marketing skills for planning, promotion, and executing various events, making it highly relevant to the Marketing degree. Vice President of Events & Marketing Saratoga County Chamber of Commerce Jan 2020 - Present As Vice President of Events & Marketing, this role necessitates the application of marketing knowledge and event planning skills extensively, making it directly relevant to the Bachelor's degree in Marketing. ABOUT No information provided.

What jobs can you get with a Marketing degree from Siena College?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:

• Automotive Salesperson
• Finance Manager
• Substitute Teacher
• Marketing Intern
• Marketing Assistant
• Marketing Manager
• Marketing Specialist
• Junior Activation Associate
• Junior Account Executive
• Business Development Associate

When looking at the types of jobs that Siena College grads with a Marketing degree have landed, it’s pretty clear that a lot of them have gone into sales-oriented roles or positions that brush shoulders with marketing but don't fully dive into it. For instance, many graduates have taken on roles like Automotive Salesperson or Finance Manager, which, while they might touch upon customer interaction and sales strategies, largely focus on sales or finance rather than the marketing principles they studied. Other roles, like those of Wedding and Social Event Planners or Marketing Managers, directly apply their marketing knowledge and skills, showing that there’s a mix of those who stick closely to marketing and those who veer more into sales and operations.

Overall, it's a mixed bag. Many grads end up in jobs that don’t directly leverage their marketing education, spending more time on sales tactics or administrative tasks. However, there are definitely those who hit the jackpot and find positions that really utilize what they learned, such as becoming Marketing Specialists or Account Executives at companies where marketing strategies are front and center. So, while some roles are super relevant to marketing, many tend to drift towards sales or management-focused positions that don’t fully harness the marketing expertise they acquired in college. It's essential for students to consider what kind of roles align with their passion for marketing, as they may find themselves settling for jobs that are only tangentially related to their studies.

Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Siena College):

What kind of career trajectories do Marketing graduates from Siena College have? What do they do 1, 5 or 10 years out?

Looking at the career trajectories of Siena College marketing graduates, you can see a pretty mixed bag, but overall, many of them seem to land in relevant positions fairly quickly after graduation. For those who graduated in the early 2010s, like the 2010 and 2012 classes, some started right off as salespeople, which isn’t super surprising since sales roles often welcome new grads. However, there are also those who ended up in marketing and operations roles. Fast forward a few years, and some of these graduates have climbed the ladder into management positions, especially in marketing and events planning. It's encouraging to see that a good number transitioned into roles that actually align with their degrees, especially those in marketing and project management.

When you look at graduates from more recent classes, like 2019 to 2023, you can see that many have jumped straight into marketing-related roles right out of school, such as marketing specialists and managers, which suggests that companies today are valuing marketing credentials a lot and offering opportunities to new grads. Some folks have also branched into other areas like sales and operations, showing a versatility that can be common for marketing grads. However, there are also examples of graduates finding their way into unrelated fields, like education or finance, which suggests that marketing skills can be applied in various careers. Overall, while some grads end up veering off the marketing path, many of them find satisfying roles that leverage their education effectively, which is definitely not too shabby for a college degree in marketing!

How hard is a Marketing degree from Siena College?

Honestly, a Bachelor’s degree in Marketing can be a mix of fun and challenge, and at Siena College, it’s generally considered more manageable than some other majors. You’ll get to dive into interesting subjects like consumer behavior and digital marketing, which can be super engaging if you're into that kind of stuff. The classes can be a bit demanding with projects, presentations, and some analytical work, but if you stay organized and keep up with the readings, you’ll probably find it to be a pretty solid experience. Overall, if you’re motivated and enjoy working with creative ideas and business concepts, you might find Siena’s Marketing program to be right up your alley without being overly tough.

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.

Do Marketing graduates from Siena College tend to make good money?

Looking at these Siena College marketing grads, it seems like some of them have landed on pretty decent pay scales, especially the ones who climbed the ranks into managerial or specialized roles. For example, graduates who ended up as Finance Managers, Sales Managers, or in marketing management roles often make solid salaries, which is a good move in the long run. But on the flip side, some have had more varied or entry-level jobs like sales associates or assistants, which usually don’t pay as well, particularly in the early years. Overall, it looks like there’s a mix of decent earnings and those still working their way up the ladder, so the financial success really depends on the path each person has taken after college.

What buzzwords do Marketing graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Siena College). This may or may not be useful:

What are the best colleges for Marketing?

Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:

College	Score	Count
Gonzaga University	84	10
University of Maryland - Robert H. Smith School of Business	81	13
Florida International University - College of Business	78	12
University of Wisconsin-Madison	76	17
University of Florida	75	18
University of Arizona	75	11
Portland State University	75	13
California State University, Long Beach	75	14
Bowling Green State University	74	13
LIM College	74	14
Michigan State University	73	11
Rider University	73	16
University of Colorado Boulder	72	15
Minnesota State University, Mankato	72	16
Bentley University	72	21
The Ohio State University	71	17
Fairfield University	71	11
John Carroll University	71	10
Florida State University	70	44
University of Kentucky	70	18
University of Wisconsin-La Crosse	70	16
Davenport University	70	17
The Ohio State University Fisher College of Business	70	29
Brigham Young University - Idaho	69	11
The University of Georgia	69	14
University of Delaware	69	17
Iowa State University - Ivy College of Business	69	10
Iowa State University	68	10
University of Louisiana at Lafayette	68	14
University of Minnesota - Carlson School of Management	68	15
Colorado State University	67	17
Grand Valley State University	67	30
Georgia State University	67	29
Kean University	67	15
Loyola Marymount University	67	19
Lindenwood University	67	11
California State University, Fullerton	66	26
University of Iowa	66	15
Old Dominion University	66	12
University of Nevada-Las Vegas	66	16
Indiana Wesleyan University	66	10
Loyola University Maryland	66	15
Arizona State University - W. P. Carey School of Business	66	14
Texas Tech University - Rawls College of Business	66	12
Georgia State University - J. Mack Robinson College of Business	66	14
Penn State University	65	50
Florida International University	65	24
Southern New Hampshire University	65	28
Auburn University	65	14
Oregon State University	65	12
The University of Texas at San Antonio	65	34
The University of Alabama	65	31
Virginia Tech	65	12
Utah Valley University	65	11
Eastern Michigan University	65	19
California State University, Chico	65	10
Seton Hall University	65	10
University of Houston	64	13
San Diego State University	64	32
Virginia Commonwealth University	64	15
University of North Carolina at Greensboro	64	16
Florida Gulf Coast University	64	10
University of Central Missouri	64	12
University of Utah - David Eccles School of Business	64	12
East Carolina University	63	17
California State University, Northridge	63	27
University of Arkansas	63	33
Appalachian State University	63	14
College of Charleston	63	15
University of Wisconsin-Eau Claire	63	16
University of Dayton	63	15
Shippensburg University of Pennsylvania	63	15
University of Cincinnati College of Business	63	11
University of South Florida	62	62
University of Nebraska-Lincoln	62	20
Boise State University	62	16
North Dakota State University	62	14
University of Nevada, Reno	62	13
The University of Southern Mississippi	62	14
Providence College	62	13
University of Central Florida	61	67
Texas A&M University	61	40
Louisiana State University	61	29
Miami University	61	28
University of Illinois at Chicago	61	11
San Diego State University-California State University	61	18
University of Louisville	61	23
University of Wisconsin-Green Bay	61	14
Western Governors University	60	38
Kent State University	60	21
California State Polytechnic University-Pomona	60	23
Central Michigan University	60	14
Florida Atlantic University	60	25
Ball State University	60	17
Montclair State University	60	13
California State University-Fullerton	60	12
University of North Carolina at Wilmington	60	10
Wichita State University	60	11
Salisbury University	60	11
Monmouth University	60	12
Columbus State University	60	10
Siena College	60	17
James Madison University	59	24
University of Pittsburgh	59	16
University of North Carolina at Charlotte	59	24
Kennesaw State University	59	22
Georgia Southern University	59	20
DePaul University	59	17
Northern Illinois University	59	23
University of Wisconsin-Milwaukee	59	46
Columbia College Chicago	59	12
The University of Tennessee at Chattanooga	59	21
Quinnipiac University	59	16
Southeastern Louisiana University	59	10
University of Montana	59	11
University of Cincinnati Carl H. Lindner College of Business	59	14
Texas State University	58	33
Illinois State University	58	19
West Virginia University	58	23
Rowan University	58	16
West Chester University of Pennsylvania	58	19
University of Wisconsin-Whitewater	58	15
Eastern Illinois University	58	13
Texas A&M University-Corpus Christi	58	15
University of Houston, C.T. Bauer College of Business	58	11
University of North Texas	57	44
The University of Texas at Arlington	57	12
University of Oklahoma	57	12
Baylor University	57	12
University of Tennessee, Knoxville	57	11
California State University, Fresno	57	16
The University of Akron	57	17
Slippery Rock University of Pennsylvania	57	10
Cleveland State University	57	14
Hofstra University	57	15
University of San Diego	57	12
University of Georgia - Terry College of Business	57	26
Roger Williams University	57	11
Pace University - Lubin School of Business	57	10
University of Missouri-Columbia	56	28
Missouri State University	56	16
Baruch College	56	25
University of San Francisco	56	11
University of St. Thomas	56	16
Sacred Heart University	56	15
Jacksonville State University	56	10
University of Phoenix	55	29
San Jose State University	55	30
Towson University	55	25
Western Washington University	55	15
Stephen F. Austin State University	55	12
University of Wisconsin Oshkosh	55	10
Temple University - Fox School of Business and Management	55	12
Liberty University	54	10
San Francisco State University	54	33
Texas Tech University	54	17
Wright State University	54	14
Indiana University - Kelley School of Business	54	17
Bryant University	54	16
University of Washington	53	10
Indiana University Bloomington	53	16
Grand Canyon University	53	18
University of Cincinnati	53	23
Clemson University	53	29
University of North Florida	53	17
California State University San Marcos	53	13
University of Central Oklahoma	53	10
State University of New York College at Oswego	53	10
Ohio University	52	15
Kansas State University	52	28
Mississippi State University	52	21
Loyola University Chicago	52	10
Coastal Carolina University	52	25
Sonoma State University	52	11
Temple University	51	20
Oklahoma State University	51	40
Western Michigan University	51	11
Southern Illinois University, Carbondale	51	17
Northern Kentucky University	51	16
The College of New Jersey	51	17
University of North Georgia	51	11
Northwood University	51	14
Florida State University - College of Business	51	16
California State University-Long Beach	50	12
Johnson & Wales University	50	11
University of West Georgia	50	16
University of Massachusetts Dartmouth	50	21
Kennesaw State University - Michael J. Coles College of Business	50	12
California State University-Northridge	49	19
University of Alabama	49	15
University of Tampa	49	15
University of Northern Colorado	49	11
University of Denver	49	10
Georgia Gwinnett College	48	11
Washington State University	47	15
The University of Texas at Dallas	47	17
Sam Houston State University	47	13
Oakland University	47	20
Radford University	47	13
Saint Joseph's University	47	14
Louisiana Tech University	46	12
Indiana University of Pennsylvania	45	17
Suffolk University	45	12
Fox School of Business at Temple University	45	14
University of Mississippi	44	18
East Tennessee State University	44	17
California State University-San Bernardino	43	10
California State University-Los Angeles	43	11
St. Cloud State University	43	12
The University of Memphis	42	10
Tarleton State University	41	13
University of South Alabama	38	10
Metropolitan State University of Denver	37	12
New Mexico State University	33	11
Abilene Christian University	29	11