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What can you do with a Marketing degree from Temple University?

First, some facts. Of the Marketing graduates from Temple University we've analyzed , here's how many have used (or NOT used) their degree in their career:


These are estimates based on AI analysis of 20 LinkedIn profiles (see below).

The verdict? Significantly below average. Overall, with an average relevance score of 51%, Marketing graduates from Temple University have a much lower likelihood (-16%) of finding work in this field compared to the average graduate across all fields:

Average score: 51%
Average relevance score across all fields: 67%

And for comparison, here's the chart for all profiles we've looked at across all degrees.

× Chart

Also, after graduating, only 5% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.

See the details:

View a random Marketing graduate from Temple University and our analysis:

Relevance score: 50%

We think this person has gone into a career only somewhat relevant to their degree.

DEGREE INFO

Graduated in 2012 from Temple University with a Bachelor of Business Administration (B.B.A.) in Marketing. No other secondary education since.

JOB HISTORY SINCE GRADUATION
Customer Service
Nick DeMaio State Farm
Apr 2013 - Aug 2013
The Customer Service role at Nick DeMaio State Farm does not utilize marketing-specific skills or knowledge, focusing instead on general customer service tasks.

Buyer
Techni-Tool
Aug 2013 - Feb 2018
As a Buyer at Techni-Tool, there may be an indirect application of marketing principles related to procurement and vendor relationships, but it is not the core function of the role.

Procurement Specialist
Merck
Feb 2018 - Apr 2019
The Procurement Specialist position at Merck may involve some marketing-related skills in understanding supplier markets, but it largely centers on procurement processes which are not directly aligned with a marketing degree.

Data Specialist
WESCO Distribution
May 2019 - Sep 2023
The Data Specialist role at WESCO Distribution might involve analyzing data relevant to market trends, but the core responsibilities do not center on marketing principles or practices.

Strategic Sourcing Agent
Sinclair Inc.
Mar 2024 - Present
As a Strategic Sourcing Agent at Sinclair Inc., this role directly applies marketing strategies to source materials and negotiate with suppliers, making it highly relevant to the marketing degree.

ABOUT

No information provided.

What jobs can you get with a Marketing degree from Temple University?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:

Based on the job titles and roles of Temple University graduates with a Marketing degree, it's clear that they have ventured into a variety of fields, but the direct link to marketing isn't as strong as one might expect. Many of these positions, such as office manager, recruiter, or even roles in sales and customer service, don't exactly scream "marketing." Instead, they tend to concentrate more on administrative tasks, operations, or general client interactions. While there are some roles with clearer marketing ties, like the Marketing Coordinator or SEO Analyst, they're overshadowed by those that do not utilize marketing skills at all.

Interestingly, some graduates have found themselves in positions that might leverage certain marketing skills or concepts without being strictly marketing-focused. For example, roles like Happiness Manager or Client Service Associate incorporate elements of customer engagement that are relevant to marketing but are more service-oriented than strategic. On the flip side, some graduates have landed roles where marketing knowledge is crucial, such as Digital Growth Manager or Marketing Associate. Overall, while there are definitely some relevant positions, it seems that a significant portion of these graduates are navigating through their careers in roles that don't directly apply the marketing principles and strategies they studied.

Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Temple University):

What kind of career trajectories do Marketing graduates from Temple University have? What do they do 1, 5 or 10 years out?

From what I’ve seen, graduates from Temple University's Marketing program tend to have pretty diverse career paths after they leave school. For the most part, many of them start out in roles that are somewhat related to marketing, like sales and marketing internships, marketing coordinators, or digital specialists. A common first step seems to be entry-level positions where they’re still figuring out the ropes—jobs at agencies, in customer service, or even being a marketing or sales associate somewhere. Over the years, many of these folks end up thriving in more specialized marketing roles, like SEO analysts or digital strategists, or even managing entire marketing departments. It shows that the foundation they build early on can really set them up for success in the long run.

Fast forward five or ten years after graduation, and you'll see these graduates often climbing the ladder pretty effectively. Some end up in managerial roles, like marketing managers or brand strategists, and others are leading specific initiatives, like social media marketing or digital campaigns. There are even some examples of graduates moving into related areas like procurement and financial roles, but overall, a significant number maintain a strong connection to marketing. While there are a few who might have ventured a bit off course, the general trend is that many of these Temple graduates are doing really well in careers that align with their marketing education, which is definitely encouraging for anyone considering this path!

How hard is a Marketing degree from Temple University?

A Bachelor’s degree in Marketing can be a mixed bag when it comes to difficulty, but at Temple University, it’s generally considered to be on the manageable side. You’ll definitely encounter some challenging concepts, especially around things like consumer behavior and market research, but a lot of the coursework is pretty engaging and hands-on, which helps keep it interesting. Plus, if you have a good grasp of basic math and enjoy creative projects, you might find it easier than some other business degrees. Overall, it’s not a walk in the park, but with some effort and dedication, most students find they can navigate it without too much stress.

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.

Do Marketing graduates from Temple University tend to make good money?

Looking at these Temple University marketing grads, it seems like they’ve had some ups and downs in terms of income. The earlier grads from 2011 and 2012 have bounced around a bit before finding steadier roles, which makes it hard to judge if they banked a decent salary. Some, like the one working as a Regional 401(k) Sales Director, probably pulled in a solid paycheck, while others seem to be at jobs that might not pay top dollar. The newer grads, especially those shifting quickly into roles like the Associate Director of Performance Marketing, look like they’re on a better financial path with salaries likely climbing fast compared to the earlier folks. Overall, it’s a mixed bag – some seem to be doing alright, while others might still be figuring it out.

What buzzwords do Marketing graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Temple University). This may or may not be useful:

What are the best colleges for Marketing?

Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:

College Score Count
Gonzaga University 84 10
University of Maryland - Robert H. Smith School of Business 81 13
Florida International University - College of Business 78 12
University of Wisconsin-Madison 76 17
University of Florida 75 18
University of Arizona 75 11
Portland State University 75 13
California State University, Long Beach 75 14
Bowling Green State University 74 13
LIM College 74 14
Michigan State University 73 11
Rider University 73 16
University of Colorado Boulder 72 15
Minnesota State University, Mankato 72 16
Bentley University 72 21
The Ohio State University 71 17
Fairfield University 71 11
John Carroll University 71 10
Florida State University 70 44
University of Kentucky 70 18
University of Wisconsin-La Crosse 70 16
Davenport University 70 17
The Ohio State University Fisher College of Business 70 29
Brigham Young University - Idaho 69 11
The University of Georgia 69 14
University of Delaware 69 17
Iowa State University - Ivy College of Business 69 10
Iowa State University 68 10
University of Louisiana at Lafayette 68 14
University of Minnesota - Carlson School of Management 68 15
Colorado State University 67 17
Grand Valley State University 67 30
Georgia State University 67 29
Kean University 67 15
Loyola Marymount University 67 19
Lindenwood University 67 11
California State University, Fullerton 66 26
University of Iowa 66 15
Old Dominion University 66 12
University of Nevada-Las Vegas 66 16
Indiana Wesleyan University 66 10
Loyola University Maryland 66 15
Arizona State University - W. P. Carey School of Business 66 14
Texas Tech University - Rawls College of Business 66 12
Georgia State University - J. Mack Robinson College of Business 66 14
Penn State University 65 50
Florida International University 65 24
Southern New Hampshire University 65 28
Auburn University 65 14
Oregon State University 65 12
The University of Texas at San Antonio 65 34
The University of Alabama 65 31
Virginia Tech 65 12
Utah Valley University 65 11
Eastern Michigan University 65 19
California State University, Chico 65 10
Seton Hall University 65 10
University of Houston 64 13
San Diego State University 64 32
Virginia Commonwealth University 64 15
University of North Carolina at Greensboro 64 16
Florida Gulf Coast University 64 10
University of Central Missouri 64 12
University of Utah - David Eccles School of Business 64 12
East Carolina University 63 17
California State University, Northridge 63 27
University of Arkansas 63 33
Appalachian State University 63 14
College of Charleston 63 15
University of Wisconsin-Eau Claire 63 16
University of Dayton 63 15
Shippensburg University of Pennsylvania 63 15
University of Cincinnati College of Business 63 11
University of South Florida 62 62
University of Nebraska-Lincoln 62 20
Boise State University 62 16
North Dakota State University 62 14
University of Nevada, Reno 62 13
The University of Southern Mississippi 62 14
Providence College 62 13
University of Central Florida 61 67
Texas A&M University 61 40
Louisiana State University 61 29
Miami University 61 28
University of Illinois at Chicago 61 11
San Diego State University-California State University 61 18
University of Louisville 61 23
University of Wisconsin-Green Bay 61 14
Western Governors University 60 38
Kent State University 60 21
California State Polytechnic University-Pomona 60 23
Central Michigan University 60 14
Florida Atlantic University 60 25
Ball State University 60 17
Montclair State University 60 13
California State University-Fullerton 60 12
University of North Carolina at Wilmington 60 10
Wichita State University 60 11
Salisbury University 60 11
Monmouth University 60 12
Columbus State University 60 10
Siena College 60 17
James Madison University 59 24
University of Pittsburgh 59 16
University of North Carolina at Charlotte 59 24
Kennesaw State University 59 22
Georgia Southern University 59 20
DePaul University 59 17
Northern Illinois University 59 23
University of Wisconsin-Milwaukee 59 46
Columbia College Chicago 59 12
The University of Tennessee at Chattanooga 59 21
Quinnipiac University 59 16
Southeastern Louisiana University 59 10
University of Montana 59 11
University of Cincinnati Carl H. Lindner College of Business 59 14
Texas State University 58 33
Illinois State University 58 19
West Virginia University 58 23
Rowan University 58 16
West Chester University of Pennsylvania 58 19
University of Wisconsin-Whitewater 58 15
Eastern Illinois University 58 13
Texas A&M University-Corpus Christi 58 15
University of Houston, C.T. Bauer College of Business 58 11
University of North Texas 57 44
The University of Texas at Arlington 57 12
University of Oklahoma 57 12
Baylor University 57 12
University of Tennessee, Knoxville 57 11
California State University, Fresno 57 16
The University of Akron 57 17
Slippery Rock University of Pennsylvania 57 10
Cleveland State University 57 14
Hofstra University 57 15
University of San Diego 57 12
University of Georgia - Terry College of Business 57 26
Roger Williams University 57 11
Pace University - Lubin School of Business 57 10
University of Missouri-Columbia 56 28
Missouri State University 56 16
Baruch College 56 25
University of San Francisco 56 11
University of St. Thomas 56 16
Sacred Heart University 56 15
Jacksonville State University 56 10
University of Phoenix 55 29
San Jose State University 55 30
Towson University 55 25
Western Washington University 55 15
Stephen F. Austin State University 55 12
University of Wisconsin Oshkosh 55 10
Temple University - Fox School of Business and Management 55 12
Liberty University 54 10
San Francisco State University 54 33
Texas Tech University 54 17
Wright State University 54 14
Indiana University - Kelley School of Business 54 17
Bryant University 54 16
University of Washington 53 10
Indiana University Bloomington 53 16
Grand Canyon University 53 18
University of Cincinnati 53 23
Clemson University 53 29
University of North Florida 53 17
California State University San Marcos 53 13
University of Central Oklahoma 53 10
State University of New York College at Oswego 53 10
Ohio University 52 15
Kansas State University 52 28
Mississippi State University 52 21
Loyola University Chicago 52 10
Coastal Carolina University 52 25
Sonoma State University 52 11
Temple University 51 20
Oklahoma State University 51 40
Western Michigan University 51 11
Southern Illinois University, Carbondale 51 17
Northern Kentucky University 51 16
The College of New Jersey 51 17
University of North Georgia 51 11
Northwood University 51 14
Florida State University - College of Business 51 16
California State University-Long Beach 50 12
Johnson & Wales University 50 11
University of West Georgia 50 16
University of Massachusetts Dartmouth 50 21
Kennesaw State University - Michael J. Coles College of Business 50 12
California State University-Northridge 49 19
University of Alabama 49 15
University of Tampa 49 15
University of Northern Colorado 49 11
University of Denver 49 10
Georgia Gwinnett College 48 11
Washington State University 47 15
The University of Texas at Dallas 47 17
Sam Houston State University 47 13
Oakland University 47 20
Radford University 47 13
Saint Joseph's University 47 14
Louisiana Tech University 46 12
Indiana University of Pennsylvania 45 17
Suffolk University 45 12
Fox School of Business at Temple University 45 14
University of Mississippi 44 18
East Tennessee State University 44 17
California State University-San Bernardino 43 10
California State University-Los Angeles 43 11
St. Cloud State University 43 12
The University of Memphis 42 10
Tarleton State University 41 13
University of South Alabama 38 10
Metropolitan State University of Denver 37 12
New Mexico State University 33 11
Abilene Christian University 29 11