First, some facts. Of the Marketing graduates from Brigham Young University - Idaho we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 11 LinkedIn profiles (see below).
The verdict? Slightly above average. Overall, with an average relevance score of 69%, Marketing graduates from Brigham Young University - Idaho have a slightly higher likelihood (+2%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 18% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 58%We think this person has gone into a career only somewhat relevant to their degree.DEGREE INFOGraduated in 2017 from Brigham Young University - Idaho with a Bachelor of Business Administration (BBA) in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONFreelance WriterKyler Kohler Ostermiller & Sorensen, LLP Mar 2017 - May 2017 Marketing Specialist Kyler Kohler Ostermiller & Sorensen, LLP Apr 2017 - Feb 2018 Marketing Strategist North Capital Private Securities Corporation Feb 2018 - Oct 2018 Technology Integration Manager North Capital Private Securities Corporation Oct 2018 - Dec 2019 Technology Implementation Manager Lucid Jan 2020 - Mar 2021 Implementation Manager Artemis Health Mar 2021 - Jun 2022 Project Manager Collective Medical a PointClickCare Company Jun 2022 - Present ABOUTExperienced Implementation Manager with a demonstrated history of working in the Software-as-a-Service (SaaS) industry. Skilled in technical implementations, project management, and operations. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
After looking at the job roles of BYU-Idaho Marketing graduates, it's clear that there are a couple of popular job types that pop up more often than others. Many graduates end up in roles like Account Executives, Marketing Specialists, or positions in healthcare that often have little to do with marketing principles. Positions in sales, such as Regional Account Managers or Sales Associates, seem to dominate, which while connected to customer engagement, don’t always directly deploy the marketing skills honed during their studies. On the flip side, roles like the PPC Marketing Expert and various internships specifically tied to social media and online marketing do tie back closely to what they learned in school. Ultimately, while some jobs make strong use of marketing skills, others drift away into more general or unrelated fields.
In short, the relevance of these jobs to marketing varies quite a bit. While there are definitely graduates who have landed jobs that utilize their marketing knowledge directly, many others find themselves in positions that, while related to customer interaction or sales, don’t fully leverage the specialized marketing skills they were taught. It might leave some grads feeling like they’re not using their degree to its full potential. This indicates that while a degree in Marketing from BYU-Idaho opens doors, the connection to marketing might not always be as strong in every job they take afterward.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Brigham Young University - Idaho):
The career trajectories of graduates from Brigham Young University - Idaho with a degree in Marketing seem to vary quite a bit, especially when you look at their initial jobs right after graduation and where they end up five to ten years later. Many of these graduates land their first positions in marketing-related roles, such as Digital Account Managers or Marketing Specialists, which is a solid start for building experience in their field. However, there are also some who drift away from marketing entirely, transitioning into roles in healthcare, project management, or even real estate, which might reflect a broader job market and individual choices rather than a direct connection to their degree.
Fast forward a few years, and you’ll find that while some grads stick with marketing, taking on roles like PPC Marketing Expert or Digital Marketing Manager, others venture into completely different sectors. For example, some who started in marketing ended up in healthcare management or IT project management. The more entrepreneurial-minded graduates have also started their own ventures, which shows a mix of ambition and adaptability. Overall, while many graduates are making strides in marketing-related careers, there's also a noteworthy number pursuing paths that are less aligned with their degree, hinting at diverse interests and opportunities after college. It's definitely a mixed bag, but for those who are passionate about marketing, there appears to be a solid foundation to build a career upon.
Honestly, getting a Bachelor’s degree in Marketing at Brigham Young University - Idaho tends to be on the easier side compared to some other majors, but that doesn’t mean it’s a walk in the park. You'll definitely have to put in the effort, especially with projects and presentations, but a lot of the coursework focuses on practical skills and real-world applications that can make it engaging. Plus, the supportive environment at BYU-Idaho can really help, and if you’re passionate about marketing, you’ll probably find it more enjoyable than tough. Just keep on top of your assignments and stay involved in group projects, and you should be just fine!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 5 years to finish a Bachelor degree in Marketing.
Alright, so let’s break it down. It looks like the grads from BYU-Idaho have taken a pretty mixed bag of career paths since they graduated. The earlier graduates, like the ones from 2011 to 2017, seem to have climbed the ladder pretty decently, snagging roles in management and specialized positions; those kinds of jobs usually pay well, especially if you work your way up, like in healthcare or property management. The 2019 and 2021 grads show potential with roles like realtor and project manager, which can also be financially rewarding but can vary a lot based on sales skills and experience. However, some of the recent grads from 2022 and 2023 have just started their careers with internships and entry-level positions, so they might still be working their way toward decent paychecks. Overall, it looks like many of them are on a good trajectory for making decent money, but it definitely depends on how they capitalize on their experiences and the industries they're in!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Brigham Young University - Idaho). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: