First, some facts. Of the Marketing graduates from University of Central Oklahoma we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 10 LinkedIn profiles (see below).
The verdict? Significantly below average. Overall, with an average relevance score of 53%, Marketing graduates from University of Central Oklahoma have a much lower likelihood (-14%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 20% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 50%We think this person has gone into a career only somewhat relevant to their degree.DEGREE INFOGraduated in 2016 from University of Central Oklahoma with a Bachelor of Science - BS in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONOperations AssistantPaycom Jul 2018 - Feb 2019 Social Media Manager Brink Model Management, LLC Aug 2018 - Mar 2019 Real Estate Agent Kevo Properties Mar 2019 - Feb 2020 Real Estate Agent Salt Real Estate Feb 2020 - Present ABOUTProperty manager for CedarLand Investments located in OKC. Currently managing around 150 properties while expanding the company. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When you look at the jobs that people with a Marketing degree from the University of Central Oklahoma have landed, there’s a mix of positions that really relate back to marketing and some that don’t so much. A lot of folks end up in roles like Special Events Manager or Digital Marketing Strategist, which are pretty tightly connected to the skills they learned in school. These types of jobs involve hands-on marketing strategies, engagement, and communication with customers—exactly what you’d expect from a marketing career. On the other hand, many graduates find themselves in legal or administrative positions, such as attorneys or administrative assistants, where their marketing background isn’t really being used. It’s like they took this awesome marketing degree and ended up doing a totally different thing.
In the end, while some of the careers listed totally embrace marketing knowledge and skills, a significant number of graduates have veered off into fields that have little to do with marketing itself. Some have found ways to sprinkle in marketing principles here and there, like being a sales rep or working in customer service, but it seems a lot of them haven’t been able to fully capitalize on their marketing education. So, if endless marketing potential is what you’re aiming for, it might be useful to look beyond just the degree and think creatively about how to apply those skills in various fields!
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of Central Oklahoma):
Looking at what graduates from the University of Central Oklahoma with a Marketing degree have been up to, it's pretty clear that their career paths vary quite a bit. For many, the first job after graduation seems to be in roles that aren't directly tied to marketing, like administrative or analyst positions. It’s not unusual to see alumni starting off as division order analysts or in customer service roles, which may not sound thrilling for a marketing degree holder. However, as years progress, some have transitioned into more marketing-centric positions, like event management or digital marketing strategist roles, showing that with time and experience, they are able to find their footing in the field they're passionate about.
Now, if we fast forward five to ten years, there’s definitely a mixed bag. Some are thriving in roles like Marketing Specialists and Digital Strategists, while others have drifted into areas that seem unrelated to marketing altogether, such as real estate or administrative assistant roles. It’s a can-do attitude that seems to kick in after a few years—some folks have taken the entrepreneurial leap and started their own businesses, like a carpet cleaning service and a real estate company. Overall, you might say it’s a bit of a mixed bag: while a significant number have managed to stake a claim in the marketing world, there are also quite a few who have found their careers steering in different directions, which might not be what they expected after studying marketing. But hey, it’s all about discovering what works best for you as you go along!
Honestly, a Bachelor’s degree in Marketing at the University of Central Oklahoma, like many marketing programs, is about average in terms of difficulty. You’ll definitely have to put in some effort, especially with projects and presentations that require both creativity and analytical skills. There are some core classes that might feel a bit tough, like statistics or consumer behavior, but you’ll also get to explore more fun and engaging topics like digital marketing and branding. If you stay organized and manage your time well, it’s totally doable and can actually be quite enjoyable! Just remember, like any degree, the challenge really depends on your interests and how much you engage with the material.
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
So, looking at these UCO grads, it seems like they're doing pretty well, though it definitely varies a lot from person to person. The ones who went into law, like the first grad, likely snagged some solid salaries over time with their legal gigs and high-level positions with the government; being Deputy General Counsel is no joke! Then you've got folks in management and event planning who probably aren't raking in millions but are in decent roles that can lead to good pay. Meanwhile, the younger grads seem to be starting out in some entry-level positions, but they still have time to climb the ladder. Overall, it seems like most of these alumni are making their way up steadily, with a mix of experiences that could set them up for even better opportunities down the line.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of Central Oklahoma). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: