First, some facts. Of the Marketing graduates from Florida Atlantic University we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 25 LinkedIn profiles (see below).
The verdict? Below average. Overall, with an average relevance score of 60%, Marketing graduates from Florida Atlantic University have a lower likelihood (-7%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 12% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 61%We think this person has gone into a career only somewhat relevant to their degree.DEGREE INFOGraduated in 2014 from Florida Atlantic University with a Bachelor of Business Administration (BBA) in Marketing. Also pursued further education since (see below). JOB HISTORY SINCE GRADUATIONGrocery ClerkPublix Super Markets Sep 2014 - Jun 2018 Business Development Manager Respect Foods, Inc. Jun 2018 - Sep 2019 Sales Director Respect Foods, Inc. Sep 2019 - Aug 2020 Associate Business Development Manager Chelten House Products Aug 2020 - Jul 2021 Business Development Manager Chelten House Products Aug 2021 - Jan 2024 Senior Business Development Manager Chelten House Products Jan 2024 - Present FURTHER DEGREES DONE SINCE GRADUATINGProfessional CertificateCornell University 2021 - 2021 ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
Based on the profiles analyzed, the most common types of jobs graduates from Florida Atlantic University with a degree in Marketing have taken are roles in business development and social media management. Many have also dabbled in sales positions, where they leverage marketing skills like customer engagement and market analysis. For instance, positions like Business Development Manager or Social Media Specialist involve a lot of core marketing knowledge and are directly relevant to what they studied in school.
However, it's important to note that not all jobs held by these graduates are closely tied to marketing. Some have taken on roles such as grocery clerks, office administrators, or even fraud analysts, which don't rely heavily on marketing principles. Overall, while many graduates have successfully translated their education into relevant marketing positions, there's a noticeable number of roles that don't fully utilize their marketing expertise. So, while the degree opened doors, the job landscape is pretty mixed in terms of relevance to marketing.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Florida Atlantic University):
When you look at the career paths of graduates from Florida Atlantic University's Marketing program, it seems like a mixed bag. Many of the early jobs these grads take right after graduation are internships or entry-level positions, often in marketing or business development roles. For instance, you'll find positions like Marketing Coordinator, Digital Marketing Manager, or even Social Media Specialist, which all align well with a degree in marketing. This makes sense as those first jobs usually latch onto their academic foundation. For some, like the small business Etsy shop owner, they’ve even ventured into entrepreneurship, blending their marketing skills with personal passions.
However, fast forward about five to ten years, and we see a significant divergence in trajectories. While some have successfully climbed the ladder into more senior positions—like Senior Social Media Specialist or Senior Business Development Manager—others have shifted into quite different fields or found themselves in sales roles that don’t directly relate to their marketing degree, such as urology/gynecology sales or office administration. It's clear that while many students are finding ways into marketing careers, a notable number are also transitioning to roles in sales, education, or even operations, which may stray from their original marketing path. So overall, it can depend a lot on individual choices and opportunities that come their way after graduation!
Getting a Bachelor's degree in Marketing at Florida Atlantic University—or really anywhere—can be a mixed bag, but generally, it’s considered to be on the easier side compared to some other majors. You'll definitely have to learn about consumer behavior, market research, and maybe even a bit of digital marketing stuff, but a lot of the coursework is pretty practical and relatable. If you stay organized, participate in group projects, and keep up with your assignments, you can definitely sail through it. Of course, like any college degree, it requires some effort and dedication, but it’s not usually seen as super grueling. So if you're interested in marketing, you should find it relatively manageable!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at these Marketing grads from Florida Atlantic University, it seems like some of them are doing really well financially, while others are still climbing the ladder or figuring things out. For instance, the ones who took on roles like Business Development Manager or Social Media Specialist have likely seen decent salaries as they progressed in their careers, especially those who moved up to senior positions. On the other hand, some folks, especially those in retail or entry-level positions, might not be raking in the big bucks just yet. Plus, the entrepreneurial spirit shown by the Etsy shop owner and real estate agents could mean they have variable incomes depending on sales and market conditions. Overall, some are likely making a pretty nice living, while others may still be in the hustle phase.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Florida Atlantic University). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: