What can you do with a Marketing degree from University of Wisconsin Oshkosh?

First, some facts. Of the Marketing graduates from University of Wisconsin Oshkosh we've analyzed , here's how many have used (or NOT used) their degree in their career:


These are estimates based on AI analysis of 10 LinkedIn profiles (see below).

The verdict? Significantly below average. Overall, with an average relevance score of 55%, Marketing graduates from University of Wisconsin Oshkosh have a much lower likelihood (-12%) of finding work in this field compared to the average graduate across all fields:

Average score: 55%
Average relevance score across all fields: 67%

And for comparison, here's the chart for all profiles we've looked at across all degrees.

× Chart

Also, after graduating, only 10% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.

See the details:

View a random Marketing graduate from University of Wisconsin Oshkosh and our analysis:


Relevance score: 92%

We think this person has gone into a career highly relevant to their degree.

DEGREE INFO

Graduated in 2016 from University of Wisconsin Oshkosh with a Bachelors Degree in Marketing. No other secondary education since.

JOB HISTORY SINCE GRADUATION
Marketing Specialist
HOPPE North America, Incorporated
Jun 2016 - Apr 2017
As a Marketing Specialist at HOPPE North America, this role directly involves marketing strategies and techniques that align closely with the knowledge gained from a Bachelor's Degree in Marketing.

Marketing Coordinator
Hoffmaster Group, Inc.
Apr 2017 - Oct 2018
The position of Marketing Coordinator at Hoffmaster Group requires the application of marketing principles and coordination skills, making it highly relevant to the individual's marketing education.

Marketing Specialist
Fives Metal Cutting | Composites
Oct 2018 - Nov 2019
As a Marketing Specialist at Fives Metal Cutting | Composites, this role employs specific marketing skills and knowledge gained from the Bachelors degree, demonstrating direct relevance.

Marketing Specialist
Heid Music
Dec 2019 - Nov 2022
The role of Marketing Specialist at Heid Music involves applying marketing strategies and skills learned during the Bachelor's program, ensuring high relevance to the degree.

Communications Manager
Reeve Union - UW Oshkosh
Nov 2022 - Jan 2024
While the Communications Manager position at Reeve Union involves some marketing principles, it primarily focuses on communication and management, which may not utilize marketing-specific skills on a daily basis.

Marketing Manager
University of Wisconsin-Stevens Point
Mar 2024 - Present
The Marketing Manager position at the University of Wisconsin-Stevens Point requires skills in marketing strategy and execution, directly leveraging knowledge from the Bachelor's degree in Marketing.

ABOUT

Award winning marketing professional with vast experience in B2B and B2C, specializing in digital marketing. BBA in marketing with an emphasis in retail management and entrepreneurship from the University of Wisconsin Oshkosh. Current co-chair of the Marketing Committee for United Way Fond du Lac and Leadership Fox Cities graduate, class of 2021.

What jobs can you get with a Marketing degree from University of Wisconsin Oshkosh?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:


After taking a look at the various jobs held by graduates from the University of Wisconsin Oshkosh with a degree in Marketing, it seems that many have ended up in roles that are somewhat relevant to marketing, but not always directly tied to it. A significant number of them found jobs as Sales Representatives or in Account Management, which definitely use some marketing skills but often lean more towards sales or client management than pure marketing practices. For example, roles like Endoscopy Sales Representative or Clinical Sales Representative align closely with marketing strategies, particularly in promoting medical products, yet still have that sales focus that diverts a bit from traditional marketing responsibilities.

On the flip side, there are also positions like Graphic Design Intern or even Security Officer, which strayed pretty far from the marketing path altogether. While some roles, like Marketing Specialist or Marketing Manager, do stick to the core competencies related to their degree, overall, many jobs seemed to blend marketing with other fields like finance, management, or operations. It's pretty clear that a marketing degree can open doors to various career paths, but many graduates are finding themselves in roles that require them to apply a mix of marketing concepts alongside other business skills. So, while a marketing degree provides a solid foundation, the specific jobs taken can vary widely in their relevancy to pure marketing work.

Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of Wisconsin Oshkosh):

What kind of career trajectories do Marketing graduates from University of Wisconsin Oshkosh have? What do they do 1, 5 or 10 years out?

The career trajectories of graduates from the University of Wisconsin Oshkosh who studied Marketing seem to show a mix of success and a bit of wandering. For many, their first jobs often lean towards sales or support roles, like Account Managers or Sales Representatives. This is pretty typical for fresh graduates as employers often look for people who can understand the market but might not require extensive experience right out of the gate. Roles in sales allow them to gain practical experience and hone their skills in real-world environments, which is great for building a solid foundation in marketing principles.

Fast forward five to ten years, and you start to see a more defined path for a good number of these graduates. Many eventually move into more specialized marketing roles, such as Marketing Specialists or Managers, and some even transition into related fields like financial advising or business development. It’s clear that a lot of them manage to find their footing in careers that relate to their degree, but there are also a few who veer off course, taking jobs in less traditional marketing fields or roles that don’t directly leverage their marketing education. So, while there are definitely benchmarks of success, it's also clear that the journey can vary quite a bit, with some graduates thriving in related areas while others might not find that perfect marketing match right away.

How hard is a Marketing degree from University of Wisconsin Oshkosh?

Honestly, a Bachelor’s degree in Marketing, like the one at the University of Wisconsin Oshkosh, is generally considered to be on the easier side compared to some other majors. It definitely has its tough spots—like any degree you have to learn about consumer behavior, market research, and analytics, which can get a bit tricky. But overall, if you're someone who's creative, enjoys working on projects, and has a knack for communication, you’ll probably find it pretty manageable. There’s a good mix of interesting coursework, group projects, and hands-on experiences that keep things engaging, so it’s not just a grind. Just stay organized, and you should do just fine!

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.

Do Marketing graduates from University of Wisconsin Oshkosh tend to make good money?

Looking at these graduates from the University of Wisconsin Oshkosh, it seems like they’ve got a pretty mixed bag when it comes to making decent money. The ones who went into sales or financial advising, especially the first grad, likely raked in some good cash over the years, since those jobs can pay well, especially with commissions. On the other hand, there are graduates who took positions like a security officer or police officer, which might not be as lucrative. Some of the more recent grads are still starting out and in roles like merchandising or management trainees, so they might be on the lower end of the pay scale for now too. Overall, it looks like a handful of them are doing pretty well, but the others are still working their way up the ladder.

What buzzwords do Marketing graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of Wisconsin Oshkosh). This may or may not be useful:

What are the best colleges for Marketing?

Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:

College Score Count
Gonzaga University 84 10
University of Maryland - Robert H. Smith School of Business 81 13
Florida International University - College of Business 78 12
University of Wisconsin-Madison 76 17
University of Florida 75 18
University of Arizona 75 11
Portland State University 75 13
California State University, Long Beach 75 14
Bowling Green State University 74 13
LIM College 74 14
Michigan State University 73 11
Rider University 73 16
University of Colorado Boulder 72 15
Minnesota State University, Mankato 72 16
Bentley University 72 21
The Ohio State University 71 17
Fairfield University 71 11
John Carroll University 71 10
Florida State University 70 44
University of Kentucky 70 18
University of Wisconsin-La Crosse 70 16
Davenport University 70 17
The Ohio State University Fisher College of Business 70 29
Brigham Young University - Idaho 69 11
The University of Georgia 69 14
University of Delaware 69 17
Iowa State University - Ivy College of Business 69 10
Iowa State University 68 10
University of Louisiana at Lafayette 68 14
University of Minnesota - Carlson School of Management 68 15
Colorado State University 67 17
Grand Valley State University 67 30
Georgia State University 67 29
Kean University 67 15
Loyola Marymount University 67 19
Lindenwood University 67 11
California State University, Fullerton 66 26
University of Iowa 66 15
Old Dominion University 66 12
University of Nevada-Las Vegas 66 16
Indiana Wesleyan University 66 10
Loyola University Maryland 66 15
Arizona State University - W. P. Carey School of Business 66 14
Texas Tech University - Rawls College of Business 66 12
Georgia State University - J. Mack Robinson College of Business 66 14
Penn State University 65 50
Florida International University 65 24
Southern New Hampshire University 65 28
Auburn University 65 14
Oregon State University 65 12
The University of Texas at San Antonio 65 34
The University of Alabama 65 31
Virginia Tech 65 12
Utah Valley University 65 11
Eastern Michigan University 65 19
California State University, Chico 65 10
Seton Hall University 65 10
University of Houston 64 13
San Diego State University 64 32
Virginia Commonwealth University 64 15
University of North Carolina at Greensboro 64 16
Florida Gulf Coast University 64 10
University of Central Missouri 64 12
University of Utah - David Eccles School of Business 64 12
East Carolina University 63 17
California State University, Northridge 63 27
University of Arkansas 63 33
Appalachian State University 63 14
College of Charleston 63 15
University of Wisconsin-Eau Claire 63 16
University of Dayton 63 15
Shippensburg University of Pennsylvania 63 15
University of Cincinnati College of Business 63 11
University of South Florida 62 62
University of Nebraska-Lincoln 62 20
Boise State University 62 16
North Dakota State University 62 14
University of Nevada, Reno 62 13
The University of Southern Mississippi 62 14
Providence College 62 13
University of Central Florida 61 67
Texas A&M University 61 40
Louisiana State University 61 29
Miami University 61 28
University of Illinois at Chicago 61 11
San Diego State University-California State University 61 18
University of Louisville 61 23
University of Wisconsin-Green Bay 61 14
Western Governors University 60 38
Kent State University 60 21
California State Polytechnic University-Pomona 60 23
Central Michigan University 60 14
Florida Atlantic University 60 25
Ball State University 60 17
Montclair State University 60 13
California State University-Fullerton 60 12
University of North Carolina at Wilmington 60 10
Wichita State University 60 11
Salisbury University 60 11
Monmouth University 60 12
Columbus State University 60 10
Siena College 60 17
James Madison University 59 24
University of Pittsburgh 59 16
University of North Carolina at Charlotte 59 24
Kennesaw State University 59 22
Georgia Southern University 59 20
DePaul University 59 17
Northern Illinois University 59 23
University of Wisconsin-Milwaukee 59 46
Columbia College Chicago 59 12
The University of Tennessee at Chattanooga 59 21
Quinnipiac University 59 16
Southeastern Louisiana University 59 10
University of Montana 59 11
University of Cincinnati Carl H. Lindner College of Business 59 14
Texas State University 58 33
Illinois State University 58 19
West Virginia University 58 23
Rowan University 58 16
West Chester University of Pennsylvania 58 19
University of Wisconsin-Whitewater 58 15
Eastern Illinois University 58 13
Texas A&M University-Corpus Christi 58 15
University of Houston, C.T. Bauer College of Business 58 11
University of North Texas 57 44
The University of Texas at Arlington 57 12
University of Oklahoma 57 12
Baylor University 57 12
University of Tennessee, Knoxville 57 11
California State University, Fresno 57 16
The University of Akron 57 17
Slippery Rock University of Pennsylvania 57 10
Cleveland State University 57 14
Hofstra University 57 15
University of San Diego 57 12
University of Georgia - Terry College of Business 57 26
Roger Williams University 57 11
Pace University - Lubin School of Business 57 10
University of Missouri-Columbia 56 28
Missouri State University 56 16
Baruch College 56 25
University of San Francisco 56 11
University of St. Thomas 56 16
Sacred Heart University 56 15
Jacksonville State University 56 10
University of Phoenix 55 29
San Jose State University 55 30
Towson University 55 25
Western Washington University 55 15
Stephen F. Austin State University 55 12
University of Wisconsin Oshkosh 55 10
Temple University - Fox School of Business and Management 55 12
Liberty University 54 10
San Francisco State University 54 33
Texas Tech University 54 17
Wright State University 54 14
Indiana University - Kelley School of Business 54 17
Bryant University 54 16
University of Washington 53 10
Indiana University Bloomington 53 16
Grand Canyon University 53 18
University of Cincinnati 53 23
Clemson University 53 29
University of North Florida 53 17
California State University San Marcos 53 13
University of Central Oklahoma 53 10
State University of New York College at Oswego 53 10
Ohio University 52 15
Kansas State University 52 28
Mississippi State University 52 21
Loyola University Chicago 52 10
Coastal Carolina University 52 25
Sonoma State University 52 11
Temple University 51 20
Oklahoma State University 51 40
Western Michigan University 51 11
Southern Illinois University, Carbondale 51 17
Northern Kentucky University 51 16
The College of New Jersey 51 17
University of North Georgia 51 11
Northwood University 51 14
Florida State University - College of Business 51 16
California State University-Long Beach 50 12
Johnson & Wales University 50 11
University of West Georgia 50 16
University of Massachusetts Dartmouth 50 21
Kennesaw State University - Michael J. Coles College of Business 50 12
California State University-Northridge 49 19
University of Alabama 49 15
University of Tampa 49 15
University of Northern Colorado 49 11
University of Denver 49 10
Georgia Gwinnett College 48 11
Washington State University 47 15
The University of Texas at Dallas 47 17
Sam Houston State University 47 13
Oakland University 47 20
Radford University 47 13
Saint Joseph's University 47 14
Louisiana Tech University 46 12
Indiana University of Pennsylvania 45 17
Suffolk University 45 12
Fox School of Business at Temple University 45 14
University of Mississippi 44 18
East Tennessee State University 44 17
California State University-San Bernardino 43 10
California State University-Los Angeles 43 11
St. Cloud State University 43 12
The University of Memphis 42 10
Tarleton State University 41 13
University of South Alabama 38 10
Metropolitan State University of Denver 37 12
New Mexico State University 33 11
Abilene Christian University 29 11