First, some facts. Of the Marketing graduates from University of Wisconsin Oshkosh we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 10 LinkedIn profiles (see below).
The verdict? Significantly below average. Overall, with an average relevance score of 55%, Marketing graduates from University of Wisconsin Oshkosh have a much lower likelihood (-12%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 10% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 92%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2016 from University of Wisconsin Oshkosh with a Bachelors Degree in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONMarketing SpecialistHOPPE North America, Incorporated Jun 2016 - Apr 2017 Marketing Coordinator Hoffmaster Group, Inc. Apr 2017 - Oct 2018 Marketing Specialist Fives Metal Cutting | Composites Oct 2018 - Nov 2019 Marketing Specialist Heid Music Dec 2019 - Nov 2022 Communications Manager Reeve Union - UW Oshkosh Nov 2022 - Jan 2024 Marketing Manager University of Wisconsin-Stevens Point Mar 2024 - Present ABOUTAward winning marketing professional with vast experience in B2B and B2C, specializing in digital marketing. BBA in marketing with an emphasis in retail management and entrepreneurship from the University of Wisconsin Oshkosh. Current co-chair of the Marketing Committee for United Way Fond du Lac and Leadership Fox Cities graduate, class of 2021. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
After taking a look at the various jobs held by graduates from the University of Wisconsin Oshkosh with a degree in Marketing, it seems that many have ended up in roles that are somewhat relevant to marketing, but not always directly tied to it. A significant number of them found jobs as Sales Representatives or in Account Management, which definitely use some marketing skills but often lean more towards sales or client management than pure marketing practices. For example, roles like Endoscopy Sales Representative or Clinical Sales Representative align closely with marketing strategies, particularly in promoting medical products, yet still have that sales focus that diverts a bit from traditional marketing responsibilities.
On the flip side, there are also positions like Graphic Design Intern or even Security Officer, which strayed pretty far from the marketing path altogether. While some roles, like Marketing Specialist or Marketing Manager, do stick to the core competencies related to their degree, overall, many jobs seemed to blend marketing with other fields like finance, management, or operations. It's pretty clear that a marketing degree can open doors to various career paths, but many graduates are finding themselves in roles that require them to apply a mix of marketing concepts alongside other business skills. So, while a marketing degree provides a solid foundation, the specific jobs taken can vary widely in their relevancy to pure marketing work.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of Wisconsin Oshkosh):
The career trajectories of graduates from the University of Wisconsin Oshkosh who studied Marketing seem to show a mix of success and a bit of wandering. For many, their first jobs often lean towards sales or support roles, like Account Managers or Sales Representatives. This is pretty typical for fresh graduates as employers often look for people who can understand the market but might not require extensive experience right out of the gate. Roles in sales allow them to gain practical experience and hone their skills in real-world environments, which is great for building a solid foundation in marketing principles.
Fast forward five to ten years, and you start to see a more defined path for a good number of these graduates. Many eventually move into more specialized marketing roles, such as Marketing Specialists or Managers, and some even transition into related fields like financial advising or business development. It’s clear that a lot of them manage to find their footing in careers that relate to their degree, but there are also a few who veer off course, taking jobs in less traditional marketing fields or roles that don’t directly leverage their marketing education. So, while there are definitely benchmarks of success, it's also clear that the journey can vary quite a bit, with some graduates thriving in related areas while others might not find that perfect marketing match right away.
Honestly, a Bachelor’s degree in Marketing, like the one at the University of Wisconsin Oshkosh, is generally considered to be on the easier side compared to some other majors. It definitely has its tough spots—like any degree you have to learn about consumer behavior, market research, and analytics, which can get a bit tricky. But overall, if you're someone who's creative, enjoys working on projects, and has a knack for communication, you’ll probably find it pretty manageable. There’s a good mix of interesting coursework, group projects, and hands-on experiences that keep things engaging, so it’s not just a grind. Just stay organized, and you should do just fine!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at these graduates from the University of Wisconsin Oshkosh, it seems like they’ve got a pretty mixed bag when it comes to making decent money. The ones who went into sales or financial advising, especially the first grad, likely raked in some good cash over the years, since those jobs can pay well, especially with commissions. On the other hand, there are graduates who took positions like a security officer or police officer, which might not be as lucrative. Some of the more recent grads are still starting out and in roles like merchandising or management trainees, so they might be on the lower end of the pay scale for now too. Overall, it looks like a handful of them are doing pretty well, but the others are still working their way up the ladder.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of Wisconsin Oshkosh). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: