First, some facts. Of the Marketing graduates from Loyola University Chicago we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 10 LinkedIn profiles (see below).
The verdict? Significantly below average. Overall, with an average relevance score of 52%, Marketing graduates from Loyola University Chicago have a much lower likelihood (-15%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 30% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 66%We think this person has gone into a career only somewhat relevant to their degree.DEGREE INFOGraduated in 2020 from Loyola University Chicago with a Bachelor's degree in Marketing. Also pursued further education since (see below). JOB HISTORY SINCE GRADUATIONLeasing ConsultantICM Properties, Inc. Feb 2020 - Jul 2020 Property Management Administrator ICM Properties, Inc. Jul 2020 - Dec 2021 Social Media Manager La Michoacana Sweet Bliss, LLC Jul 2021 - Jul 2022 Marketing Coordinator Webb Automotive Group Jan 2022 - Sep 2022 Marketing Specialist And Processor ICM Properties, Inc. Sep 2022 - Present FURTHER DEGREES DONE SINCE GRADUATINGMaster of Science - MSLoyola University Chicago 2020 - 2021 ABOUTHi! My name is [NAME REMOVED] Diana Lewis and I am a recent graduate student with a degree concentrated in Digital Marketing Analytics. I currently have 2 years of full-time work experience. This experience has improved my skills in multitasking, managing important projects, attention to detail and being team-player for my colleagues. I am seeking new opportunities in sales and marketing where I can apply my knowledge and skills for continuous improvement. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking at the job paths of students who graduated with a Marketing degree from Loyola University Chicago, it's clear that the most common roles tend to stray quite a bit from traditional marketing positions. Many alumni found themselves in jobs like social work, culinary roles, or administrative positions that have little to no connection to marketing principles. For example, several graduates took on roles in the food service industry as line cooks or sous chefs, which focus primarily on culinary skills rather than the marketing skills they learned during their studies. Similarly, various positions in healthcare and social services, like therapists and behavioral health providers, provide support and outreach but significantly lack any marketing relevance.
However, not all graduates veered off course. A handful did find success in positions like Account Coordinators, Marketing Specialists, and Market Research Associates, which match up well with their Marketing backgrounds. Those roles clearly leverage the marketing knowledge and skills gained from their degree. So, while many alumni found themselves in careers that are unrelated to marketing—sometimes due to a lack of opportunities directly in the field—it seems there are also success stories where graduates are indeed applying their marketing expertise in impactful ways. Overall, it's a mixed bag, but it’s evident that there’s a disconnect for a good number of grads in finding roles that directly utilize their degree in Marketing.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Loyola University Chicago):
Looking at the career trajectories of graduates from Loyola University Chicago's Marketing program, it's clear that many of them have found their way into related fields, though there are exceptions. For those who graduated in the early 2010s, like the 2012 and 2013 classes, it seems quite a few have ended up in unrelated or less conventional paths, such as social work or culinary positions. However, as you move towards the later years, particularly around 2015 onwards, the trend shifts. Graduates from 2015 and later often land roles that tie closely to marketing, like creative director positions or roles focused on client success and account management. It's encouraging to see that many of these individuals are progressing up the ladder in their fields, making their mark in marketing-related jobs.
As for their first jobs right after graduation, you'd typically see alumni starting out in internships or entry-level positions related to marketing or creative roles, such as account coordinators or marketing specialists. By five or ten years down the line, many of these graduates have moved into more established roles with greater responsibility, such as senior manager or creative director positions. So, while some graduates may wander into fields that aren’t directly linked to marketing initially, a notable number seem to end up in satisfying careers that align closely with their degrees over time. The overall picture is one of progression, where many find their niche in the marketing world, even if their paths don't look exactly like what you’d expect right out of college.
Honestly, a Bachelor’s degree in Marketing, like the one at Loyola University Chicago, is pretty manageable but still requires some dedication. It’s not one of those super crazy hard majors that you might hear about, but you definitely need to put in some effort, especially with projects, group work, and understanding concepts like consumer behavior and market research. If you’re someone who enjoys creative thinking and working with real-world scenarios, you might even find it kinda fun! Just be prepared to do the reading and stay on top of your assignments—like any college program, it's about finding that balance.
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at this mix of Loyola University Chicago grads and their job histories, it seems like there’s a range of earnings across different fields. Those in the mental health and therapy roles, like the 2012 grad, probably have decent salaries, especially if they’ve moved into private practice. The culinary folks who graduated in 2013 and 2015 likely started low and climbed up as sous chefs but might not be raking in piles of cash. The more business-oriented graduates, like the ones from 2016 and 2018 working in implementation and finance, seem to be on a pretty solid financial path, moving from entry-level to higher managerial positions. Overall, it seems like some people are doing well, especially in marketing and management, while others in service or early career stages might be bringing in a bit less but still gaining valuable experience.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Loyola University Chicago). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: