What can you do with a Marketing degree from University of Iowa?

First, some facts. Of the Marketing graduates from University of Iowa we've analyzed , here's how many have used (or NOT used) their degree in their career:

These are estimates based on AI analysis of 15 LinkedIn profiles (see below).

The verdict? Slightly below average. Overall, with an average relevance score of 66%, Marketing graduates from University of Iowa have a slightly lower likelihood (-1%) of finding work in this field compared to the average graduate across all fields:

And for comparison, here's the chart for all profiles we've looked at across all degrees.

×

Also, after graduating, 40% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests you may need more than just a Bachelors degree to be competitive as a Marketing graduate.

See the details:

• What jobs can you get with a Marketing degree from University of Iowa?
• What do Marketing graduates from University of Iowa do 1, 5 or 10 years out?
• How hard is a Marketing degree from University of Iowa? How long does it take?
• How much money can you make with a Marketing degree from University of Iowa?
• What are the best colleges for Marketing?

View a random Marketing graduate from University of Iowa and our analysis:

Relevance score: 71% We think this person has gone into a career highly relevant to their degree. DEGREE INFO Graduated in 2010 from University of Iowa with a Bachelor of Business Administration (BBA) in Marketing. Also pursued further education since (see below). JOB HISTORY SINCE GRADUATION Intern The NextGen Marketing Group - Your Digital Product Launch Team May 2010 - Aug 2010 The internship at The NextGen Marketing Group involves marketing support skills that may loosely connect to the knowledge gained in a Marketing degree, but does not directly apply core marketing strategies or techniques on a daily basis. Program Assistant Department of Veterans Affairs Jan 2011 - Aug 2013 The role of Program Assistant at the Department of Veterans Affairs does not utilize specific marketing skills or knowledge, focusing instead on administrative tasks that are not related to marketing. Graduate Assistant The University of Iowa Aug 2013 - May 2014 The Graduate Assistant position at The University of Iowa typically involves academic support roles and does not leverage direct marketing skills or knowledge from the Bachelor's program. New Product Investments Intern Allsteel May 2014 - Aug 2014 The New Product Investments Internship at Allsteel may apply some marketing concepts, particularly regarding product development and market analysis, but it does not fully utilize the comprehensive marketing skills learned in the bachelor's program. Research Analyst Ipsos Jul 2015 - Apr 2016 As a Research Analyst at Ipsos, this role uses marketing research methodologies and data analysis skills that are directly related to the knowledge gained in a Marketing degree. Research Analyst Radius Global Market Research May 2016 - May 2019 The Research Analyst role at Radius Global Market Research relies heavily on market research techniques and data interpretation, making it highly relevant to the Marketing degree. Account Manager Ipsos North America May 2019 - Jul 2021 The Account Manager position at Ipsos North America requires substantial application of marketing strategies and client management skills learned in a marketing program, which makes it highly relevant. Senior Account Manager Ipsos North America Aug 2021 - Nov 2021 As a Senior Account Manager at Ipsos North America, this role further emphasizes strategic marketing and client relationship development, aligning closely with the skills obtained from a Marketing degree. Research Manager Numerator Nov 2021 - Present The Research Manager position at Numerator involves advanced market research and strategic analysis, making it directly relevant to the core competencies developed during the Bachelors in Marketing. FURTHER DEGREES DONE SINCE GRADUATING Master of Business Administration (MBA) University of Iowa 2013 - 2015 ABOUT No information provided.

What jobs can you get with a Marketing degree from University of Iowa?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:

• Research Analyst
• Account Manager
• Digital Account Executive
• Crop Scout
• Volunteer Marketing Intern
• Organic Farming Volunteer
• Farm Manager
• Sustainability Associate
• Co-Founder
• Laboratory Biologist

After looking at the various jobs taken by Marketing graduates from the University of Iowa, it’s pretty clear that there’s a mix of opportunities they ventured into. A lot of them have ended up in research and analysis roles, like working as Research Analysts or Account Managers, where they really get to flex those marketing muscles by digging into data and managing client relationships. These positions are super relevant to what they studied, as they often involve using marketing research methods and client engagement strategies that were part of their curriculum. In contrast, there are quite a few who found themselves in roles that have little connection to marketing. For example, jobs in healthcare, agriculture, or operations tend to focus more on administrative tasks or specific skills within those industries rather than applying marketing knowledge directly.

Overall, many of these graduates are utilizing their marketing education in their jobs, particularly in roles related to research, analytics, and communications. However, a significant number have taken paths that stray from traditional marketing roles, reflecting a broad range of careers spanning various sectors. While this might show the versatility of a marketing degree, it also highlights that not everyone is directly using what they learned in school. Those who’ve landed in positions tightly intertwined with marketing—like digital marketing analysts or account managers—seem to have a clearer connection to their studies, while others are making ends meet outside their field of expertise. So, while there are definitely solid ties to marketing in some careers, the landscape appears quite diverse and sometimes disconnected from the core marketing principles."

Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of Iowa):

What kind of career trajectories do Marketing graduates from University of Iowa have? What do they do 1, 5 or 10 years out?

Looking at the career trajectories of graduates from the University of Iowa with a marketing degree, it seems like they generally kick off their professional lives in roles that may not always seem directly related to marketing. Many start with internships or assistant positions, often related to research, administration, or entry-level sales roles. This is quite typical and shows that new graduates tend to take whatever opportunities they can find as they build their resumes and gain experience. For instance, alumni have worked as research analysts or in sales roles at companies like Ipsos and Coyote Logistics right after graduation, which, while not all traditional marketing roles, still give them relevant experience in understanding consumer behavior and market dynamics.

Fast forward five to ten years, and many graduates seem to have navigated their careers successfully towards more significant responsibilities in relevant fields. A lot of them end up managing teams or working in specialized marketing roles, like digital marketing and account management. For example, graduates have ascended to senior positions at established companies, showcasing a strong trajectory in marketing or related functions. That said, there are also some who veer off into entirely different careers, such as nursing or operations in unrelated industries, which can happen when individuals find new passions or opportunities. Overall, it looks like while starting points can be varied, many graduates are staying connected to marketing in some way as their careers progress, illustrating a decent level of success in the field over time.

How hard is a Marketing degree from University of Iowa?

Honestly, a Bachelor’s degree in Marketing is about average when it comes to difficulty. At the University of Iowa, or really anywhere, you’ll be diving into a mix of creative and analytical stuff, like consumer behavior, digital marketing, and social media strategies. Some parts can be pretty straightforward if you enjoy the subject, while others might challenge you, especially the statistical and research components. It’s a lot of group projects and presentations too, so if you’re good at collaborating and communicating, that’ll definitely help. Overall, it’s definitely manageable if you stay on top of your work and are genuinely interested in the topic!

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.

Do Marketing graduates from University of Iowa tend to make good money?

So, looking at these Marketing grads from the University of Iowa, it seems like most of them have been making their way up the career ladder and potentially earning decent money as they progress. Those who graduated around 2010 and 2012 have sturdy job histories, moving into roles like Senior Account Manager and Research Manager, which usually come with a solid paycheck. The ones from 2015 onwards seem to have hit the ground running too, with positions like Regional Sales Leader and Digital Manager, indicating they're likely pulling in good salaries. However, a few of the earlier grads had some more entry-level positions initially, and while that may not have paid much, they eventually transitioned into roles that likely paid better. Overall, it looks like the trend is upward for these grads, suggesting a good potential for decent earnings, especially as they gain experience.

What buzzwords do Marketing graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of Iowa). This may or may not be useful:

What are the best colleges for Marketing?

Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:

College	Score	Count
Gonzaga University	84	10
University of Maryland - Robert H. Smith School of Business	81	13
Florida International University - College of Business	78	12
University of Wisconsin-Madison	76	17
University of Florida	75	18
University of Arizona	75	11
Portland State University	75	13
California State University, Long Beach	75	14
Bowling Green State University	74	13
LIM College	74	14
Michigan State University	73	11
Rider University	73	16
University of Colorado Boulder	72	15
Minnesota State University, Mankato	72	16
Bentley University	72	21
The Ohio State University	71	17
Fairfield University	71	11
John Carroll University	71	10
Florida State University	70	44
University of Kentucky	70	18
University of Wisconsin-La Crosse	70	16
Davenport University	70	17
The Ohio State University Fisher College of Business	70	29
Brigham Young University - Idaho	69	11
The University of Georgia	69	14
University of Delaware	69	17
Iowa State University - Ivy College of Business	69	10
Iowa State University	68	10
University of Louisiana at Lafayette	68	14
University of Minnesota - Carlson School of Management	68	15
Colorado State University	67	17
Grand Valley State University	67	30
Georgia State University	67	29
Kean University	67	15
Loyola Marymount University	67	19
Lindenwood University	67	11
California State University, Fullerton	66	26
University of Iowa	66	15
Old Dominion University	66	12
University of Nevada-Las Vegas	66	16
Indiana Wesleyan University	66	10
Loyola University Maryland	66	15
Arizona State University - W. P. Carey School of Business	66	14
Texas Tech University - Rawls College of Business	66	12
Georgia State University - J. Mack Robinson College of Business	66	14
Penn State University	65	50
Florida International University	65	24
Southern New Hampshire University	65	28
Auburn University	65	14
Oregon State University	65	12
The University of Texas at San Antonio	65	34
The University of Alabama	65	31
Virginia Tech	65	12
Utah Valley University	65	11
Eastern Michigan University	65	19
California State University, Chico	65	10
Seton Hall University	65	10
University of Houston	64	13
San Diego State University	64	32
Virginia Commonwealth University	64	15
University of North Carolina at Greensboro	64	16
Florida Gulf Coast University	64	10
University of Central Missouri	64	12
University of Utah - David Eccles School of Business	64	12
East Carolina University	63	17
California State University, Northridge	63	27
University of Arkansas	63	33
Appalachian State University	63	14
College of Charleston	63	15
University of Wisconsin-Eau Claire	63	16
University of Dayton	63	15
Shippensburg University of Pennsylvania	63	15
University of Cincinnati College of Business	63	11
University of South Florida	62	62
University of Nebraska-Lincoln	62	20
Boise State University	62	16
North Dakota State University	62	14
University of Nevada, Reno	62	13
The University of Southern Mississippi	62	14
Providence College	62	13
University of Central Florida	61	67
Texas A&M University	61	40
Louisiana State University	61	29
Miami University	61	28
University of Illinois at Chicago	61	11
San Diego State University-California State University	61	18
University of Louisville	61	23
University of Wisconsin-Green Bay	61	14
Western Governors University	60	38
Kent State University	60	21
California State Polytechnic University-Pomona	60	23
Central Michigan University	60	14
Florida Atlantic University	60	25
Ball State University	60	17
Montclair State University	60	13
California State University-Fullerton	60	12
University of North Carolina at Wilmington	60	10
Wichita State University	60	11
Salisbury University	60	11
Monmouth University	60	12
Columbus State University	60	10
Siena College	60	17
James Madison University	59	24
University of Pittsburgh	59	16
University of North Carolina at Charlotte	59	24
Kennesaw State University	59	22
Georgia Southern University	59	20
DePaul University	59	17
Northern Illinois University	59	23
University of Wisconsin-Milwaukee	59	46
Columbia College Chicago	59	12
The University of Tennessee at Chattanooga	59	21
Quinnipiac University	59	16
Southeastern Louisiana University	59	10
University of Montana	59	11
University of Cincinnati Carl H. Lindner College of Business	59	14
Texas State University	58	33
Illinois State University	58	19
West Virginia University	58	23
Rowan University	58	16
West Chester University of Pennsylvania	58	19
University of Wisconsin-Whitewater	58	15
Eastern Illinois University	58	13
Texas A&M University-Corpus Christi	58	15
University of Houston, C.T. Bauer College of Business	58	11
University of North Texas	57	44
The University of Texas at Arlington	57	12
University of Oklahoma	57	12
Baylor University	57	12
University of Tennessee, Knoxville	57	11
California State University, Fresno	57	16
The University of Akron	57	17
Slippery Rock University of Pennsylvania	57	10
Cleveland State University	57	14
Hofstra University	57	15
University of San Diego	57	12
University of Georgia - Terry College of Business	57	26
Roger Williams University	57	11
Pace University - Lubin School of Business	57	10
University of Missouri-Columbia	56	28
Missouri State University	56	16
Baruch College	56	25
University of San Francisco	56	11
University of St. Thomas	56	16
Sacred Heart University	56	15
Jacksonville State University	56	10
University of Phoenix	55	29
San Jose State University	55	30
Towson University	55	25
Western Washington University	55	15
Stephen F. Austin State University	55	12
University of Wisconsin Oshkosh	55	10
Temple University - Fox School of Business and Management	55	12
Liberty University	54	10
San Francisco State University	54	33
Texas Tech University	54	17
Wright State University	54	14
Indiana University - Kelley School of Business	54	17
Bryant University	54	16
University of Washington	53	10
Indiana University Bloomington	53	16
Grand Canyon University	53	18
University of Cincinnati	53	23
Clemson University	53	29
University of North Florida	53	17
California State University San Marcos	53	13
University of Central Oklahoma	53	10
State University of New York College at Oswego	53	10
Ohio University	52	15
Kansas State University	52	28
Mississippi State University	52	21
Loyola University Chicago	52	10
Coastal Carolina University	52	25
Sonoma State University	52	11
Temple University	51	20
Oklahoma State University	51	40
Western Michigan University	51	11
Southern Illinois University, Carbondale	51	17
Northern Kentucky University	51	16
The College of New Jersey	51	17
University of North Georgia	51	11
Northwood University	51	14
Florida State University - College of Business	51	16
California State University-Long Beach	50	12
Johnson & Wales University	50	11
University of West Georgia	50	16
University of Massachusetts Dartmouth	50	21
Kennesaw State University - Michael J. Coles College of Business	50	12
California State University-Northridge	49	19
University of Alabama	49	15
University of Tampa	49	15
University of Northern Colorado	49	11
University of Denver	49	10
Georgia Gwinnett College	48	11
Washington State University	47	15
The University of Texas at Dallas	47	17
Sam Houston State University	47	13
Oakland University	47	20
Radford University	47	13
Saint Joseph's University	47	14
Louisiana Tech University	46	12
Indiana University of Pennsylvania	45	17
Suffolk University	45	12
Fox School of Business at Temple University	45	14
University of Mississippi	44	18
East Tennessee State University	44	17
California State University-San Bernardino	43	10
California State University-Los Angeles	43	11
St. Cloud State University	43	12
The University of Memphis	42	10
Tarleton State University	41	13
University of South Alabama	38	10
Metropolitan State University of Denver	37	12
New Mexico State University	33	11
Abilene Christian University	29	11