First, some facts. Of the Marketing graduates from University of West Georgia we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 16 LinkedIn profiles (see below).
The verdict? Significantly below average. Overall, with an average relevance score of 50%, Marketing graduates from University of West Georgia have a much lower likelihood (-17%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 31% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 48%We think this person has gone into a career only somewhat relevant to their degree.DEGREE INFOGraduated in 2015 from University of West Georgia with a Bachelor of Business Administration (B.B.A.) in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONBartenderPlates on the Square Sep 2015 - Jan 2016 Service Activation Coordinator (Contractor) Windstream Communications Feb 2016 - Jul 2016 Director of Marketing Man of La Mancha Prague Mar 2017 - Jun 2017 Actor Prague Shakespeare Company Sep 2016 - Jul 2017 Service Advisor Ford of Dalton Apr 2019 - Nov 2019 Universal Banker Truist Apr 2020 - Jan 2021 Quality Control Administrator The Outreach Team Sep 2022 - Nov 2022 Marketing Director Conasauga Shakespeare Coalition Feb 2023 - Present ABOUTI'm a self-taught programmer with work experience in a wide array of industries from entertainment to banking. I love working with people and I strive to be a valuable asset to any organization or business entity that I work with. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking at the jobs held by graduates with a Marketing degree from the University of West Georgia, it’s clear that there’s a pretty mixed bag of outcomes. A lot of these jobs—like claims associates, auto underwriters, and other roles in logistics and administration—don’t really connect with core marketing principles. While some of these roles might draw on skills like customer service and communication that can be somewhat related to marketing, they often require little more than general business skills rather than the specialized marketing knowledge that students would have gained during their studies.
On the other hand, there are some standout positions where graduates are really able to apply their marketing knowledge, like the Marketing Communications Manager and Marketing Director roles. These kinds of jobs fully utilize the principles and practices learned in a marketing program, showing that while many graduates find themselves in jobs that aren't strictly marketing-focused, there are definitely paths that allow them to leverage their degree in meaningful ways. Overall, it seems like those who actively sought roles tied directly to marketing practices had better success in utilizing their education effectively.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of West Georgia):
When we take a look at the career trajectories of University of West Georgia marketing graduates, it seems like there's a mix of success and some winding paths. For many, their first job typically reflects a kind of entry-level position—think roles like marketing coordinators or sales associates. These positions allow graduates to dip their toes into the marketing world while building useful skills. However, it's also evident that not everyone goes straight into marketing. Some end up in seemingly unrelated fields like insurance underwriting or project management, demonstrating that a marketing degree can lead to various avenues.
As we look five to ten years down the line, it's interesting to see how some alumni redirect their careers into more marketing-specific roles. A number of them have climbed the ladder into management positions, such as marketing managers or communications specialists, particularly in recognized organizations like Georgia Tech or Delta Airlines. Others, however, shifted into entirely different sectors, suggesting that graduation isn't always the end of the road in your chosen field. So, while many graduates do manage to find their way into solid marketing careers eventually, the journey isn’t always straightforward and might take a few twists before settling into something more aligned with their studies.
Getting a Bachelor's degree in Marketing, like the one at the University of West Georgia, is generally considered to be moderately challenging. It's not super easy, but it’s also not the hardest degree out there. You’ll dive into concepts like consumer behavior, market research, and digital marketing, which can be really interesting if you enjoy creativity and strategy. Some courses might require a bit of number crunching or writing, but if you have a decent grasp of those subjects and stay on top of your assignments, you should do just fine. Overall, it's often seen as a manageable path for most students, especially if you’re passionate about the topic!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at the career paths of these University of West Georgia grads, it seems like they’ve generally landed some decent gigs, though there's a mix of high and low earnings depending on the industry and job roles. The ones who climbed the ladder in big companies like State Farm or Delta Air Lines were likely pulling in good salaries, especially as they moved into managerial positions. Meanwhile, those in more entry-level or service industry roles, like bartending or serving, probably aren't raking in the big bucks. So, while some have definitely made a solid living, others might still be finding their way. It's a classic case of how different paths can lead to different paychecks!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of West Georgia). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: