First, some facts. Of the Marketing graduates from University of Wisconsin-Green Bay we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 14 LinkedIn profiles (see below).
The verdict? Below average. Overall, with an average relevance score of 61%, Marketing graduates from University of Wisconsin-Green Bay have a lower likelihood (-6%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 7% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 64%We think this person has gone into a career only somewhat relevant to their degree.DEGREE INFOGraduated in 2023 from University of Wisconsin-Green Bay with a Bachelor of Business Administration - BBA in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONOperations SupportM2 Logistics, Inc. Mar 2023 - Jun 2023 Marketing Associate Spartan Marketing Solutions Jul 2023 - Feb 2024 Sales Coordinator Generac Apr 2024 - Present ABOUTBeing a merchandiser for many years provided me with good attention to detail. Working as a marketing associate has allowed me to grow my communication skills and taught me how to handle rejection. I have obtained a degree in Marketing with minors in Business Administration and Economics. I am looking to use the skills that I have gained from past experiences to make an impact on the company. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking at the job history of recent graduates from the University of Wisconsin-Green Bay who studied Marketing, a few patterns pop out. Many of them have landed roles in customer service, sales, or business management. For example, jobs like Manager Trainee at Menards or Parts Manager at Merz RV Center seem to prioritize customer interaction and basic business operations over actual marketing skills. While some of these positions might brush against marketing principles, a lot of them lean more toward general business functions that don’t fully capitalize on the specialized marketing knowledge these graduates studied.
However, there are definitely some bright spots where individuals are applying their marketing skills directly. Position holders like the Utility Marketing Consultant or Marketing Specialist at various companies are good examples—they actively use marketing strategies and analysis in their roles. Still, it’s clear that the job market can be a bit scattered for these grads. Many found themselves in roles that, although somewhat related to business, don’t necessarily take full advantage of their marketing education. So, while there are those who find their niche in marketing, many are making do with roles that are only tangentially related to what they learned in school.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of Wisconsin-Green Bay):
Graduates from the University of Wisconsin-Green Bay typically start in a variety of entry-level positions related to marketing or sales shortly after graduation. Many of the graduates’ first jobs include roles like Marketing Consultant, Sales Associate, or Manager Trainee. For example, graduates from 2010 and 2011 transitioned into roles such as Utility Marketing Consultant and Americorps Member, pointing to a mix of marketing-focused jobs and service-oriented positions. While not all of these roles are strictly marketing, they often allow graduates to build relevant experience and professional networks in the industry.
As these individuals progress in their careers, roughly five to ten years after graduation, many have moved into mid-level roles that further emphasize their marketing expertise. We see a pattern where they graduate into marketing-focused positions like Marketing Specialist, Social Media Coordinator, or even Account Manager at reputable companies. A few take a turn into different fields, like sales or operational roles, but many remain in marketing, suggesting that a degree from UW-Green Bay does provide a strong foundation for a lasting career in the field. Overall, the career trajectories of these graduates indicate a generally positive outlook with many making successful strides in their marketing-related journeys. Some have even become entrepreneurs or moved into leadership positions, which is quite impressive!
Getting a Bachelor’s degree in Marketing at the University of Wisconsin-Green Bay is generally considered to be about average in terms of difficulty. Like most marketing programs, you'll dive into a mix of business principles, consumer behavior, and creative strategy, which can be fun but also requires some solid effort. You’ll probably have projects, presentations, and team work that could test your organization skills, but as long as you stay on top of your assignments and engage in the material, it’s definitely manageable. If you enjoy creativity and learning how people think about products, you might find it more enjoyable than challenging, but remember, every student is different!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Okay, so when you look at these Marketing grads from UW-Green Bay, it seems like they've generally had decent career paths, but the money side varies quite a bit. Some of them have worked their way up to pretty solid roles, especially those at places like Grande Cheese Company and Milwaukee Bucks, which likely have better pay given their positions. Others, particularly those involved in teaching or entry-level roles, might not be pulling in as much cash. The recent grads are just starting out, so they’re probably still on the lower end of the pay scale right now. Overall, it looks like they’re doing okay, but there’s definitely a mix of incomes among them.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of Wisconsin-Green Bay). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: