First, some facts. Of the Marketing graduates from University of South Florida we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 62 LinkedIn profiles (see below).
The verdict? Slightly below average. Overall, with an average relevance score of 62%, Marketing graduates from University of South Florida have a slightly lower likelihood (-5%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 9% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 50%We think this person has gone into a career only somewhat relevant to their degree.DEGREE INFOGraduated in 2016 from University of South Florida with a Bachelor of Science - BS in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONRegional CoordinatorMarten Transport Feb 2017 - Present ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When you look at the jobs held by graduates from the University of South Florida with a degree in Marketing, you see a mixed bag of roles, with some clearly related to the field and others that stray quite far from typical marketing tasks. It’s interesting to see the various paths these graduates have taken, especially when considering how closely aligned their roles are with their studies.
One of the standout points is that many graduates find themselves in direct marketing roles, such as Marketing Coordinators, Digital Marketing Specialists, or even Marketing Directors. These positions obviously leverage the knowledge and skills learned in their degree program. For instance, roles like a Digital Marketing Specialist or Social Media Manager heavily rely on the marketing principles they studied, involving strategies for audience engagement and market analysis. It’s refreshing to see that plenty of alumni managed to carve out careers that utilize their educational background. Additionally, some former students have achieved significant positions, such as those in senior marketing or executive roles in various organizations, showing that the degree can lead to upward mobility in the marketing field.
However, what’s also clear is that a sizable number of graduates ended up in jobs that don’t directly use their marketing skills. Many have ventured into roles like administrative positions, educators, or sales positions that stray from traditional marketing responsibilities. For example, being an English Teacher, an Assistant Public Defender, or even an Equipment Coordinator in sports doesn’t connect closely with marketing knowledge. Even some sales-related positions like Sales Representatives don’t fully utilize the depth of marketing strategies that one would expect from someone with a marketing degree. Though they may incorporate some marketing concepts, many of these roles focus more on sales or operational tasks rather than applying marketing principles on a daily basis.
In conclusion, while many graduates from the University of South Florida have successfully landed roles that are highly relevant to their Marketing degree, a significant portion has drifted into unrelated fields. It showcases the variety of paths a marketing degree can take you on, but it also emphasizes the importance of aligning your career choices with your educational background if you want to truly utilize what you’ve learned. As you think about your own future career, consider how directly you want to apply your studies and what kinds of roles excite you the most!
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of South Florida):
Looking at the career paths of graduates from the University of South Florida who studied Marketing, it’s clear that there’s a diverse range of trajectories. When talking about their first jobs after graduation, many of them seem to land roles that, while not always high-level, still relate to marketing or business in some form. For instance, you’ve got graduates starting out as Marketing Coordinators, Sales Representatives, or in roles like Marketing Interns. This indicates that most students are managing to find positions connected to their field of study fairly quickly, which is a positive takeaway.
As we look five to ten years down the line, this trend continues in an interesting direction. Many of these graduates have progressed into mid-level and even senior roles within companies. Some have become Marketing Managers, Account Executives, and others lead significant teams or projects. It seems like a healthy number of these professionals have moved into roles that are not just relevant but also quite impactful within the marketing sector or related industries, which speaks to their growth and adaptability over time. However, it's also evident that not every graduate sticks strictly to marketing. Some venture into sales or other business-related roles, which might seem a bit distant from their marketing degrees.
On the downside, there are also a few examples where graduates might not have found paths that align well with their Marketing backgrounds, opting instead for roles in different fields. For instance, positions in compliance, teaching, or even as sales associates can be seen as veering off the typical marketing track. But that doesn't mean their experiences are any less valuable or successful—they're just taking unique journeys that might leverage their skill sets in unexpected ways. Overall, it's a mixed bag, but honestly, many seem to be thriving in relevant marketing careers and steadily climbing the ladder, which is encouraging for any aspiring marketer.
Honestly, a Bachelor’s degree in Marketing can be a mixed bag, but it's generally on the easier side compared to some other majors. At the University of South Florida, like many other schools, you'll cover a lot of ground with courses in consumer behavior, digital marketing, and strategy, which can be super interesting and engaging. If you’re someone who likes creativity and working on projects, you might find it pretty manageable. But on the flip side, if you struggle with group work or staying motivated through coursework, it might feel a bit challenging at times. Overall, it’s a degree that you can usually get through with a solid effort!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 2 years to finish a Bachelor degree in Marketing.
So, looking at the career paths of these marketing graduates from the University of South Florida, it's pretty clear that there's a mix in terms of income, but many seem to be doing alright. Some of the individuals have moved up the ladder quickly, landing positions as directors and managers, especially in marketing and sales roles, which usually come with decent salaries. For example, the grads who are working as national account managers or in senior management roles are likely pulling in competitive wages, likely ranging from the mid to high six figures depending on their specific industry and location.
On the other hand, some paths reflect more entry-level or mid-level positions like teaching or being sales associates, which usually don’t pay as well. Those starting out in roles like social media assistant or marketing intern are likely earning less initially but could see their salaries increase as they gain experience. Overall, while not everyone is hitting it big immediately, many of these grads have the potential to earn well as they gain experience or move into management positions. So, it looks like there's some promise for a good paycheck down the line for several of them!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of South Florida). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: