What can you do with a Marketing degree from Louisiana Tech University?

First, some facts. Of the Marketing graduates from Louisiana Tech University we've analyzed , here's how many have used (or NOT used) their degree in their career:

These are estimates based on AI analysis of 12 LinkedIn profiles (see below).

The verdict? Bad. Overall, with an average relevance score of 46%, Marketing graduates from Louisiana Tech University have a substantially lower likelihood (-21%) of finding work in this field compared to the average graduate across all fields:

And for comparison, here's the chart for all profiles we've looked at across all degrees.

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Also, after graduating, 50% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests you may need more than just a Bachelors degree to be competitive as a Marketing graduate.

See the details:

• What jobs can you get with a Marketing degree from Louisiana Tech University?
• What do Marketing graduates from Louisiana Tech University do 1, 5 or 10 years out?
• How hard is a Marketing degree from Louisiana Tech University? How long does it take?
• How much money can you make with a Marketing degree from Louisiana Tech University?
• What are the best colleges for Marketing?

View a random Marketing graduate from Louisiana Tech University and our analysis:

Relevance score: 72% We think this person has gone into a career highly relevant to their degree. DEGREE INFO Graduated in 2017 from Louisiana Tech University with a Bachelor's of Science in Marketing. Also pursued further education since (see below). JOB HISTORY SINCE GRADUATION Vacation Planner The Walt Disney Company Aug 2017 - Jan 2018 The role of Vacation Planner at The Walt Disney Company directly utilizes marketing principles and skills learned during a Bachelor's in Marketing, focusing on customer experiences and promotional strategies. Professional Sales Intern The Walt Disney Company Jan 2018 - Jul 2018 As a Professional Sales Intern at The Walt Disney Company, the job involves applying marketing techniques and sales strategies that align with the knowledge obtained from a Bachelor's in Marketing. Advance Sales Associate Disney Vacation Club Aug 2018 - Oct 2019 The position of Advance Sales Associate at Disney Vacation Club requires the utilization of marketing concepts and customer engagement strategies learned in a marketing program, making it directly relevant. Sales Assistant Disney Vacation Club Oct 2019 - Nov 2020 As a Sales Assistant at Disney Vacation Club, the job involves applying marketing approaches and customer service skills, reflecting principles taught in a Bachelor's degree in Marketing. Appraisal Review Analyst Symmetry Nov 2020 - May 2022 Although the position of Appraisal Review Analyst at Symmetry involves analytical skills, it does not directly utilize marketing knowledge, but some general understanding of market analysis may be applied. Business Analyst, Retail Wireless Planning and Partnerships DISH Network May 2022 - Oct 2023 The Business Analyst role at DISH Network involves data analysis and business strategy development, which can indirectly relate to marketing concepts but is not core marketing work. Senior Business Analyst DISH Network Sep 2023 - Present As a Senior Business Analyst at DISH Network, the position requires strategic thinking and data analysis, which may utilize some marketing knowledge, but is primarily focused on broader business analysis rather than specific marketing application. FURTHER DEGREES DONE SINCE GRADUATING Master's of Science Bellevue University 2019 - 2021 ABOUT With over three years of experience as an analyst in the telecommunications and hospitality industries, I am passionate about finding trends in data, developing data-driven conclusions and actions, and selling those data-driven decisions to management and other stakeholders. I have a Master's degree in Business Analytics from Bellevue University and a strong background in marketing with my Bachelor's degree from Louisiana Tech University.As a business analyst at DISH Network, I work with the Wireless Planning and Partnerships team to support the launch and expansion of DISH's wireless network and services. I use various tools and platforms, such as Tableau, SAS, Oracle, and Google Analytics, to analyze and report on data related to sales, customer behavior, market trends, and partner performance. I also collaborate with technical teams and business leaders to communicate insights and recommendations, facilitate problem-solving, and manage projects. I thrive in the communication space between technical teams and business leadership.

What jobs can you get with a Marketing degree from Louisiana Tech University?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:

• Corporate Law Clerk
• Quality Control Specialist
• Human Resources Coordinator
• Human Resources Generalist
• Asset Preservation Coordinator
• Sales Associate
• Custodial Hostess
• Resort Concierge Hostess
• Housing Manager
• Registration Account Executive

When looking at the job titles of graduates from Louisiana Tech University's Marketing program, it becomes pretty clear that the most common positions they’ve landed are in sales, customer service, and various management roles. Many of these roles—like Sales Associate, Outside Sales Representative, or even Assistant Branch Manager—do touch on some marketing principles, but mainly they focus more on direct sales and customer interaction. So, while a solid understanding of marketing could help in these jobs, they don’t always make full use of the comprehensive skills learned in a Marketing degree, like market analysis or strategic planning.

On the flip side, you do see some graduates who have gone on to roles that are very relevant to marketing, like Marketing Coordinator or Event Marketing Specialist, where their education truly shines. Unfortunately, these positions tend to be in the minority. A lot of graduates seem to find themselves in areas that don’t directly involve marketing, like administration, teaching, or even customer support. So, it's a mixed bag—while some are able to translate their degree into marketing-related careers, a surprising number end up in roles that don’t use their marketing expertise on a daily basis. It goes to show that a degree can lead to different paths, not always the one you might expect!

Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Louisiana Tech University):

What kind of career trajectories do Marketing graduates from Louisiana Tech University have? What do they do 1, 5 or 10 years out?

Looking at the career trajectories of Louisiana Tech University Marketing graduates, it seems like a mixed bag. Many of them start out in entry-level positions right after graduation, often in sales or customer support roles. Typical first jobs include sales associate positions or customer support roles, which make sense as they often help build foundational skills in communication and client relations. For example, graduates from 2011 and 2012 went on to work as sales associates or in other customer-facing roles, which aligns nicely with their marketing background.

As we look beyond the first few years, we definitely see some trends forming. By the five- to ten-year mark, a number of these graduates tend to climb the corporate ladder or pivot into roles that allow them to leverage their marketing skills more effectively. For instance, graduates have transitioned into positions like Creative Brand Strategist, Marketing Coordinator, or even small business ownership. While some do drift away from marketing into other areas, such as human resources or operations, several maintain relevance to marketing through roles that require strong branding, sales, and creative skills. Overall, it looks like many graduates are managing to find meaningful roles—whether directly in marketing or closely related—showing that their degree does open doors, even if some paths may take unexpected turns along the way.

How hard is a Marketing degree from Louisiana Tech University?

Getting a Bachelor’s degree in Marketing at Louisiana Tech University, or really anywhere, is pretty manageable compared to some other fields, but it definitely has its challenges. You'll have to tackle subjects like consumer behavior, market research, and digital marketing strategies, which can get pretty technical. The workload might feel heavy during project seasons or midterms, but a lot of what you learn is practical and applied, which makes it more engaging. If you stay organized and work on group projects effectively, you should be able to navigate through it without too much stress. Overall, it’s not a walk in the park, but it’s not the most grueling degree out there either!

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.

Do Marketing graduates from Louisiana Tech University tend to make good money?

So, looking at these Marketing grads from Louisiana Tech University, it seems like they've had a pretty mixed bag when it comes to their earning potential. Some folks, like the one who became a Regional Vice President at Primerica or the Senior Business Analyst at DISH Network, are likely pulling in decent salaries, which is awesome! On the flip side, others, especially those starting out in roles like sales associates and teaching, might not be making as much just yet, but they’re gaining valuable experience. Overall, it seems like they’re on a good path, with some already hitting higher income levels while others are still climbing the ladder. With time and more experience, many of them could be making some solid bank in the future!

What buzzwords do Marketing graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Louisiana Tech University). This may or may not be useful:

What are the best colleges for Marketing?

Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:

College	Score	Count
Gonzaga University	84	10
University of Maryland - Robert H. Smith School of Business	81	13
Florida International University - College of Business	78	12
University of Wisconsin-Madison	76	17
University of Florida	75	18
University of Arizona	75	11
Portland State University	75	13
California State University, Long Beach	75	14
Bowling Green State University	74	13
LIM College	74	14
Michigan State University	73	11
Rider University	73	16
University of Colorado Boulder	72	15
Minnesota State University, Mankato	72	16
Bentley University	72	21
The Ohio State University	71	17
Fairfield University	71	11
John Carroll University	71	10
Florida State University	70	44
University of Kentucky	70	18
University of Wisconsin-La Crosse	70	16
Davenport University	70	17
The Ohio State University Fisher College of Business	70	29
Brigham Young University - Idaho	69	11
The University of Georgia	69	14
University of Delaware	69	17
Iowa State University - Ivy College of Business	69	10
Iowa State University	68	10
University of Louisiana at Lafayette	68	14
University of Minnesota - Carlson School of Management	68	15
Colorado State University	67	17
Grand Valley State University	67	30
Georgia State University	67	29
Kean University	67	15
Loyola Marymount University	67	19
Lindenwood University	67	11
California State University, Fullerton	66	26
University of Iowa	66	15
Old Dominion University	66	12
University of Nevada-Las Vegas	66	16
Indiana Wesleyan University	66	10
Loyola University Maryland	66	15
Arizona State University - W. P. Carey School of Business	66	14
Texas Tech University - Rawls College of Business	66	12
Georgia State University - J. Mack Robinson College of Business	66	14
Penn State University	65	50
Florida International University	65	24
Southern New Hampshire University	65	28
Auburn University	65	14
Oregon State University	65	12
The University of Texas at San Antonio	65	34
The University of Alabama	65	31
Virginia Tech	65	12
Utah Valley University	65	11
Eastern Michigan University	65	19
California State University, Chico	65	10
Seton Hall University	65	10
University of Houston	64	13
San Diego State University	64	32
Virginia Commonwealth University	64	15
University of North Carolina at Greensboro	64	16
Florida Gulf Coast University	64	10
University of Central Missouri	64	12
University of Utah - David Eccles School of Business	64	12
East Carolina University	63	17
California State University, Northridge	63	27
University of Arkansas	63	33
Appalachian State University	63	14
College of Charleston	63	15
University of Wisconsin-Eau Claire	63	16
University of Dayton	63	15
Shippensburg University of Pennsylvania	63	15
University of Cincinnati College of Business	63	11
University of South Florida	62	62
University of Nebraska-Lincoln	62	20
Boise State University	62	16
North Dakota State University	62	14
University of Nevada, Reno	62	13
The University of Southern Mississippi	62	14
Providence College	62	13
University of Central Florida	61	67
Texas A&M University	61	40
Louisiana State University	61	29
Miami University	61	28
University of Illinois at Chicago	61	11
San Diego State University-California State University	61	18
University of Louisville	61	23
University of Wisconsin-Green Bay	61	14
Western Governors University	60	38
Kent State University	60	21
California State Polytechnic University-Pomona	60	23
Central Michigan University	60	14
Florida Atlantic University	60	25
Ball State University	60	17
Montclair State University	60	13
California State University-Fullerton	60	12
University of North Carolina at Wilmington	60	10
Wichita State University	60	11
Salisbury University	60	11
Monmouth University	60	12
Columbus State University	60	10
Siena College	60	17
James Madison University	59	24
University of Pittsburgh	59	16
University of North Carolina at Charlotte	59	24
Kennesaw State University	59	22
Georgia Southern University	59	20
DePaul University	59	17
Northern Illinois University	59	23
University of Wisconsin-Milwaukee	59	46
Columbia College Chicago	59	12
The University of Tennessee at Chattanooga	59	21
Quinnipiac University	59	16
Southeastern Louisiana University	59	10
University of Montana	59	11
University of Cincinnati Carl H. Lindner College of Business	59	14
Texas State University	58	33
Illinois State University	58	19
West Virginia University	58	23
Rowan University	58	16
West Chester University of Pennsylvania	58	19
University of Wisconsin-Whitewater	58	15
Eastern Illinois University	58	13
Texas A&M University-Corpus Christi	58	15
University of Houston, C.T. Bauer College of Business	58	11
University of North Texas	57	44
The University of Texas at Arlington	57	12
University of Oklahoma	57	12
Baylor University	57	12
University of Tennessee, Knoxville	57	11
California State University, Fresno	57	16
The University of Akron	57	17
Slippery Rock University of Pennsylvania	57	10
Cleveland State University	57	14
Hofstra University	57	15
University of San Diego	57	12
University of Georgia - Terry College of Business	57	26
Roger Williams University	57	11
Pace University - Lubin School of Business	57	10
University of Missouri-Columbia	56	28
Missouri State University	56	16
Baruch College	56	25
University of San Francisco	56	11
University of St. Thomas	56	16
Sacred Heart University	56	15
Jacksonville State University	56	10
University of Phoenix	55	29
San Jose State University	55	30
Towson University	55	25
Western Washington University	55	15
Stephen F. Austin State University	55	12
University of Wisconsin Oshkosh	55	10
Temple University - Fox School of Business and Management	55	12
Liberty University	54	10
San Francisco State University	54	33
Texas Tech University	54	17
Wright State University	54	14
Indiana University - Kelley School of Business	54	17
Bryant University	54	16
University of Washington	53	10
Indiana University Bloomington	53	16
Grand Canyon University	53	18
University of Cincinnati	53	23
Clemson University	53	29
University of North Florida	53	17
California State University San Marcos	53	13
University of Central Oklahoma	53	10
State University of New York College at Oswego	53	10
Ohio University	52	15
Kansas State University	52	28
Mississippi State University	52	21
Loyola University Chicago	52	10
Coastal Carolina University	52	25
Sonoma State University	52	11
Temple University	51	20
Oklahoma State University	51	40
Western Michigan University	51	11
Southern Illinois University, Carbondale	51	17
Northern Kentucky University	51	16
The College of New Jersey	51	17
University of North Georgia	51	11
Northwood University	51	14
Florida State University - College of Business	51	16
California State University-Long Beach	50	12
Johnson & Wales University	50	11
University of West Georgia	50	16
University of Massachusetts Dartmouth	50	21
Kennesaw State University - Michael J. Coles College of Business	50	12
California State University-Northridge	49	19
University of Alabama	49	15
University of Tampa	49	15
University of Northern Colorado	49	11
University of Denver	49	10
Georgia Gwinnett College	48	11
Washington State University	47	15
The University of Texas at Dallas	47	17
Sam Houston State University	47	13
Oakland University	47	20
Radford University	47	13
Saint Joseph's University	47	14
Louisiana Tech University	46	12
Indiana University of Pennsylvania	45	17
Suffolk University	45	12
Fox School of Business at Temple University	45	14
University of Mississippi	44	18
East Tennessee State University	44	17
California State University-San Bernardino	43	10
California State University-Los Angeles	43	11
St. Cloud State University	43	12
The University of Memphis	42	10
Tarleton State University	41	13
University of South Alabama	38	10
Metropolitan State University of Denver	37	12
New Mexico State University	33	11
Abilene Christian University	29	11