First, some facts. Of the Marketing graduates from University of Louisiana at Lafayette we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 14 LinkedIn profiles (see below).
The verdict? Slightly above average. Overall, with an average relevance score of 68%, Marketing graduates from University of Louisiana at Lafayette have a slightly higher likelihood (+1%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 7% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 81%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2011 from University of Louisiana at Lafayette with a Bachelor of Business Administration (BBA) in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONProject Coordinatoralliantgroup Jan 2012 - Mar 2013 Administrative Support Keane Group May 2014 - Mar 2015 Executive Assistant to CEO The Settlement Alliance Mar 2015 - Jul 2018 Real Estate Agent Keller Williams Realty, Inc. Jul 2018 - Present Licensed Realtor Bernstein Realty, Inc. Jun 2019 - Present ABOUTHouston transplant and University of Louisiana Lafayette Grad. Im a Realtor for Bernstein Realty. I enjoy helping people and living life to the fullest! |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
Looking at the jobs that graduates from the University of Louisiana at Lafayette with a marketing degree have taken on, it's clear a mix of positions exists, but many lean toward operational roles. The most common job types seem to be management-focused positions like Operations Managers, Account Managers, and various coordinator roles, which mostly prioritize operational efficiency or customer relationship management instead of directly applying marketing strategies. While some of these roles could benefit from a marketing background in terms of understanding customer needs or engaging with clients, they often don't require strong marketing expertise on a daily basis.
On the other hand, there are exceptions where graduates are in positions that really tap into their marketing education, such as Marketing Interns, Business Development Managers, and roles that involve branding and communications. These jobs make use of the skills learned in marketing programs, like strategy development and customer engagement. Overall, it's a bit of a mixed bag; while some graduates have landed directly within marketing roles, many others are in jobs that only tangentially relate to their degree, showing that a marketing education can be quite versatile. However, not all graduates are fully utilizing their marketing knowledge in their jobs, which leaves some potential on the table for a focused career in marketing fields.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of Louisiana at Lafayette):
Looking at the career trajectories of graduates from the University of Louisiana at Lafayette with Marketing degrees, it seems like many of them start off in positions that are somewhat related to marketing or business management. For those who graduated around 2010-2015, many began as operations managers, account representatives, or started their own ventures shortly after graduating. This trend suggests a focus on practical roles right from the get-go. It’s cool to see that some have shifted into more traditional marketing roles over time, while others moved into management or specialized positions, like real estate or sales.
Fast forward five to ten years down the line, many graduates seem to have found their footing in careers that are relevant to marketing, although a few have drifted into positions that aren’t strictly marketing-related, like general management or real estate. The ones who stuck with marketing or a related field have landed roles like marketing coordinators or even branding managers, which is a solid sign of career growth. However, there are also plenty of stories where people have taken a detour, showing that while marketing might kick off some careers, it doesn’t always lead everyone down a straight path. Overall, it feels like a mixed bag, but there are definitely some success stories where graduates have built fulfilling careers connected to their degree.
Getting a Bachelor’s degree in Marketing at the University of Louisiana at Lafayette isn’t typically considered to be overly difficult, but it does require a good amount of effort and engagement. Like many business-related programs, you’ll dive into subjects like consumer behavior, market research, and branding, which can be pretty interesting if you’re into those topics. You'll definitely have to juggle group projects, presentations, and assignments, so it's not a walk in the park, but if you stay organized and keep up with the coursework, most students find it manageable. Overall, it's about average in terms of difficulty compared to other degrees; it might be simpler for some, but challenging for others, depending on your personal strengths and interests.
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at these Marketing grads from the University of Louisiana at Lafayette, it seems like some of them have climbed the ladder pretty well in terms of income, especially those who’ve taken on managerial roles or gone into business for themselves. For example, the person who was an Operations Manager for nearly a decade before transitioning to a Profit Center Manager likely saw some decent paychecks. On the other hand, some of the more recent grads and those in entry-level positions have started out with lower salaries, like interns and administrative roles, which can be tough. Overall, there’s a mixed bag; some appear to be doing quite well, while others may still be finding their way to those bigger bucks.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of Louisiana at Lafayette). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: