First, some facts. Of the Marketing graduates from Georgia State University we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 29 LinkedIn profiles (see below).
The verdict? On par with the average. Overall, with an average relevance score of 67%, Marketing graduates from Georgia State University have about the same likelihood of finding work in this field as the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 10% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 90%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2015 from Georgia State University with a Bachelor's degree in Marketing. Also pursued further education since (see below). JOB HISTORY SINCE GRADUATIONPGA Junior League GolfPGA Junior League Golf Jan 2016 - Sep 2017 Player Engagement Consultant PGA of America Sep 2017 - Present FURTHER DEGREES DONE SINCE GRADUATINGMaster's degreeGeorgia State University 2015 - 2017 ABOUTFormer Student Athelete on the Women's Golf team at Georgia State University. BBA in Marketing and a Masters in Sports Administration. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
People who graduated with a Marketing degree from Georgia State University have taken on a variety of jobs, but the relevance of these jobs to their degree varies quite a bit. A lot of them ended up in roles that involve some marketing skills, like property management or customer engagement positions. For example, those working as Regional Marketing Managers or Marketing Coordinators are directly applying what they learned in school to develop and execute marketing strategies. It's also common to see graduates in roles like Business Managers and Digital Marketing Coordinators, where they get to use their analytical and creative skills.
However, many graduates have also taken positions that don’t relate much to marketing at all. For instance, jobs in accounting, real estate, or as customer service representatives focus more on operational tasks rather than core marketing functions. It’s not unusual for marketing grads to find themselves in roles where marketing is just a small part of their job, if at all. So while there are definitely some graduates who’ve landed sweet marketing jobs right out of school, a significant number are in positions that don’t fully utilize their degree. This suggests that while a Marketing major gives you relevant skills, the job market can lead you in all sorts of directions.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Georgia State University):
Looking at the career paths of graduates with a Marketing degree from Georgia State University, you can see a pretty mixed bag of success stories and detours. A lot of traditional marketing roles pop up in the early years, with grads starting out as marketing coordinators, social media managers, or in other entry-level positions right after getting their diplomas. For instance, many graduates from 2014 to 2016 found themselves in marketing-specific roles shortly after graduation, indicating that they were able to leverage their education into jobs that align with their field. Five or ten years later, you start to see several of them climbing the ladder into management positions—like marketing managers or even directors—showing a clear trajectory within the marketing world.
On the flip side, not every graduate followed the classic marketing path. Some ventured into unrelated fields like customer service, accounting, or property management. This suggests that while many people found fulfilling marketing careers, others may not have leveraged their degrees well or ended up in jobs unrelated to their studies. Overall, there's a fair number of graduates who seem to be doing well in marketing-related roles after a few years, but there are also those who might be treading different waters. So, while it’s encouraging to see successful marketing careers emerging, it's a bit of a mixed story when you look at everyone’s paths over time!
Getting a Bachelor’s degree in Marketing at Georgia State University, like most business degrees, can be a bit of a mixed bag in terms of difficulty. Generally, it’s not considered super hard compared to some other majors, but it definitely has its challenges. You’ll be dealing with concepts like consumer behavior, market research, and branding, which can get pretty involved. If you’re into some analytical stuff and can keep up with group projects, you’ll probably find it manageable. But don’t underestimate those statistics and data analysis courses—they can sneak up on you! Overall, it’s a reasonably approachable degree, especially if you have a genuine interest in the subject.
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at these job paths, it seems like some of the Georgia State grads have managed to land pretty decent gigs that likely pay well, especially the ones who have climbed the ladder into managerial roles. For instance, the graduates who have moved into positions like Marketing Managers or Business Managers suggest they’re earning a respectable income. Others, like those in customer service or entry-level roles, might not be raking in the big bucks right away but are building experience. Overall, while it's a mixed bag, it looks like most of these graduates have created opportunities for better pay over time, which is a solid move in today’s job market!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Georgia State University). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: