First, some facts. Of the Marketing graduates from Shippensburg University of Pennsylvania we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 15 LinkedIn profiles (see below).
The verdict? Slightly below average. Overall, with an average relevance score of 63%, Marketing graduates from Shippensburg University of Pennsylvania have a slightly lower likelihood (-4%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 33% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 0%We think this person has NOT gone into a career related to their degree.DEGREE INFOGraduated in 2019 from Shippensburg University of Pennsylvania with a Bachelor of Business Administration (B.B.A.) in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONUnderwriting AssistantHSB - Hartford Steam Boiler Jul 2021 - Present ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
Looking through the job listings for graduates from Shippensburg University who studied Marketing, it's clear that many have found positions in roles that are actually quite relevant to their degree. A lot of these folks have taken on titles like Marketing Analyst, Client Insights Manager, and Event Coordinator, which directly tap into skills they learned during their studies—like market research, data analysis, and strategic planning. These jobs are all about understanding consumers and creating marketing strategies based on those insights, making them a great match for their educational background.
On the flip side, there's a notable number of graduates who ended up in roles that aren't really marketing-centric. Jobs like Branch Manager or Sales Consultant require some aspects of customer interaction and management but don't heavily rely on the core marketing skills they learned at Shippensburg. Others, such as Administrative Clerk or various sales roles, are more about operational tasks rather than strategic marketing. So, while many graduates have successfully landed jobs related to marketing, there’s still a significant portion who ventured into other areas that don't fully use their marketing expertise. This mix shows that while a Marketing degree opens plenty of doors, it's not a ticket to only marketing jobs; versatility is key in many career paths!
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Shippensburg University of Pennsylvania):
Looking through the career paths of Shippensburg University Marketing graduates, it seems like they have had a mix of outcomes, but overall, many of them end up in jobs that reflect a solid grounding in marketing and business. Most of these graduates tend to kick off their careers with roles that relate directly to marketing, analytics, or client relations. They often start in positions like marketing analyst or account manager, which set the stage for advancing in their field. A good number of them, like the graduates from 2010 and 2012, have steadily climbed the corporate ladder, moving into senior roles that suggest a positive trajectory in their careers.
However, it's also noticeable that some graduates venture into areas slightly tangential to marketing, like photography, sales, or even teaching. This shows that not every grad sticks to the marketing path entirely, but many seem to leverage the skills they learned at Shippensburg in various capacities. By five to ten years post-graduation, many are in managerial roles or senior positions, which indicates that while there are bumps along the way, the foundational marketing education from Shippensburg often pays off in valuable careers. So if you're considering a degree in marketing there, it looks like it could be a worthwhile investment for a solid career in the field!
Getting a Bachelor’s degree in Marketing at Shippensburg University isn’t super easy, but it’s not the hardest thing out there either. You’ll definitely have to put in some effort, especially if you want to grasp all the concepts like consumer behavior and digital marketing. The coursework can be pretty engaging and creative, which makes it easier to stay interested, but like any degree, it requires time management and consistent studying. If you’re the kind of person who enjoys coming up with ideas and working on projects, you might find it more enjoyable than challenging. Overall, it’s a solid pick for a degree that’s not overly tough compared to some other majors!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at the job histories of these Shippensburg graduates, it seems like there’s a bit of a mixed bag when it comes to their earnings. A few of the older grads, especially those in management roles, like the Senior Manager at Circana and the Director of Relationship Development at Granite Telecommunications, are likely pulling in pretty decent salaries—definitely more on the higher end of the scale. Others, particularly those in more entry-level or creative roles (like the videographer or some who are still in sales), might not be raking in the big bucks yet. Plus, recent grads seem to be still working their way up, often starting off with positions that may not pay as well. So, overall, some are definitely doing well, while others are still climbing the career ladder and finding their financial footing.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Shippensburg University of Pennsylvania). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: