What can you do with a Marketing degree from University of Wisconsin-Madison?

First, some facts. Of the Marketing graduates from University of Wisconsin-Madison we've analyzed , here's how many have used (or NOT used) their degree in their career:

These are estimates based on AI analysis of 17 LinkedIn profiles (see below).

The verdict? Above average. Overall, with an average relevance score of 76%, Marketing graduates from University of Wisconsin-Madison have a higher likelihood (+9%) of finding work in this field compared to the average graduate across all fields:

And for comparison, here's the chart for all profiles we've looked at across all degrees.

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Also, after graduating, only 29% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.

See the details:

• What jobs can you get with a Marketing degree from University of Wisconsin-Madison?
• What do Marketing graduates from University of Wisconsin-Madison do 1, 5 or 10 years out?
• How hard is a Marketing degree from University of Wisconsin-Madison? How long does it take?
• How much money can you make with a Marketing degree from University of Wisconsin-Madison?
• What are the best colleges for Marketing?

View a random Marketing graduate from University of Wisconsin-Madison and our analysis:

Relevance score: 39% We think this person has NOT gone into a career related to their degree. DEGREE INFO Graduated in 2018 from University of Wisconsin-Madison with a Bachelor of Business Administration - BBA in Marketing. Also pursued further education since (see below). JOB HISTORY SINCE GRADUATION Account Manager EM Search Consulting, LLC. Jun 2018 - Aug 2019 The role of Account Manager at EM Search Consulting does not require specialized marketing skills or knowledge gained from a BBA in Marketing, focusing instead on client management and service. Student Intake Volunteer Foreclosure Defense Chicago Volunteer Legal Services Sep 2019 - Jan 2020 As a Student Intake Volunteer, some general understanding of client needs may be beneficial, but the position does not directly utilize the core marketing skills learned in a BBA program. Research Assistant - Professor John Dehn Loyola University Chicago School of Law May 2020 - May 2021 The Research Assistant roles involve research skills that can be related to marketing analysis, but they do not specifically require core marketing knowledge or skills on a daily basis. Research Assistant - Professor Spencer Weber Waller Loyola University Chicago School of Law May 2020 - May 2021 Similar to JOB #2, this Research Assistant position could relate to marketing efforts but it does not employ marketing principles as its main focus. Summer Associate Kirkland & Ellis May 2021 - Jul 2021 The Summer Associate position at Kirkland & Ellis may require some analytical skills relevant to marketing, but it primarily centers around legal research and practice rather than direct application of marketing principles. Associate Kirkland & Ellis Sep 2022 - Present The Associate role at Kirkland & Ellis likely uses analytical skills that can be beneficial in marketing contexts, though the position is mainly legal-focused and does not focus on marketing as a core qualification. FURTHER DEGREES DONE SINCE GRADUATING Magna Cum Laude Loyola University Chicago School of Law 2019 - 2022 ABOUT No information provided.

What jobs can you get with a Marketing degree from University of Wisconsin-Madison?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:

• Marketing Coordinator
• Marketing Intern
• Brand Manager
• Business Development Specialist
• Server
• Research Assistant for Professor Tony Ghiotto
• Judicial Extern for the Honorable James A. Wright
• Account Manager
• Student Intake Volunteer Foreclosure Defense
• Research Assistant - Professor John Dehn

From analyzing the job profiles of graduates from the University of Wisconsin-Madison who studied Marketing, it seems like a range of positions have come their way, especially within the realms of development, sales, and client management. Many individuals have found roles in athletics and fundraising that leverage marketing principles, such as working as Associate Directors or Development Managers where engaging donors and strategizing campaigns are key components. Other common roles, especially from those who graduated more recently, are in Marketing Coordinator or Manager positions, directly utilizing marketing strategies and knowledge in daily operations. There’s also a notable presence in roles related to customer experience and engagement, where understanding consumer behavior is crucial.

However, the overall relevance of these jobs to their marketing degrees varies significantly. Many early-career roles seem to include functions that touch on marketing but don’t require the specifics learned in their program (like administrative or operational positions). On the other hand, several senior or managerial roles, especially within brand management, strategic marketing, and development, clearly utilize the marketing concepts and strategies that they studied in school. So, while some of these jobs align nicely with their degrees, it’s a mixed bag, with quite a few graduates not consistently landing positions where their marketing expertise is put to direct use.

Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of Wisconsin-Madison):

What kind of career trajectories do Marketing graduates from University of Wisconsin-Madison have? What do they do 1, 5 or 10 years out?

Looking at the career paths of Marketing graduates from the University of Wisconsin-Madison, it seems like they're generally doing pretty well in the field. When you first graduate, the majority of these alums are landing positions that are relevant to marketing, such as internships or entry-level roles focused on marketing strategy and communication. Many are getting their feet wet in varied environments—from sports organizations like the Milwaukee Brewers to big brands like Ford—and they're often stepping straight into roles that expose them to practical marketing work. This solid start in their careers usually sets the stage for growth in the field.

Fast forward five to ten years, and you'll see a good number of them move up the ladder into more substantial roles, often at the same company or in related industries. Some have transitioned to higher management positions, like Directors of Development or Senior Buyers at major retail companies. It's pretty common to see them taking on more responsibilities and leadership roles, particularly in sectors like sports, consumer goods, and education. While there are a few cases of grads veering off into unrelated areas, like teaching or law, the majority of these UW-Madison graduates are finding their niche in marketing and development, leading to successful and relevant careers. Overall, it looks like this marketing degree provides a solid pathway into a variety of promising career options!

How hard is a Marketing degree from University of Wisconsin-Madison?

So, here's the deal about getting a Bachelor's degree in Marketing at the University of Wisconsin-Madison: it's pretty challenging, but not the hardest thing out there. You've got your share of tough classes, especially if you're diving into analytics and consumer behavior, which can get pretty intense. But a lot of it is also about creativity and understanding people, so if you enjoy those aspects, it can be a bit more fun. Generally speaking, it's on par with a lot of business degrees—requires some effort, good time management, and probably some late nights, but if you're passionate about the subject, you’ll likely find a groove. So, just be ready to work and stay engaged; you can totally handle it!

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.

Do Marketing graduates from University of Wisconsin-Madison tend to make good money?

When you look at these Marketing grads from the University of Wisconsin-Madison, you can see a pretty mixed bag in terms of how much money they're likely making. The ones who have climbed the ladder in more corporate or high-profile roles, like the grads working at firms like Target or Ford, probably pulled in decent salaries, especially as they've moved into director and senior-level positions. On the flip side, folks in more entry-level roles or internships, like the recent grad serving at Red Robin, aren't raking in the big bucks just yet. Overall, it seems like the older grads are likely doing quite well, while the newer ones are still working their way up, so it’s a bit of a wait-and-see game for the latest graduates!

What buzzwords do Marketing graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of Wisconsin-Madison). This may or may not be useful:

What are the best colleges for Marketing?

Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:

College	Score	Count
Gonzaga University	84	10
University of Maryland - Robert H. Smith School of Business	81	13
Florida International University - College of Business	78	12
University of Wisconsin-Madison	76	17
University of Florida	75	18
University of Arizona	75	11
Portland State University	75	13
California State University, Long Beach	75	14
Bowling Green State University	74	13
LIM College	74	14
Michigan State University	73	11
Rider University	73	16
University of Colorado Boulder	72	15
Minnesota State University, Mankato	72	16
Bentley University	72	21
The Ohio State University	71	17
Fairfield University	71	11
John Carroll University	71	10
Florida State University	70	44
University of Kentucky	70	18
University of Wisconsin-La Crosse	70	16
Davenport University	70	17
The Ohio State University Fisher College of Business	70	29
Brigham Young University - Idaho	69	11
The University of Georgia	69	14
University of Delaware	69	17
Iowa State University - Ivy College of Business	69	10
Iowa State University	68	10
University of Louisiana at Lafayette	68	14
University of Minnesota - Carlson School of Management	68	15
Colorado State University	67	17
Grand Valley State University	67	30
Georgia State University	67	29
Kean University	67	15
Loyola Marymount University	67	19
Lindenwood University	67	11
California State University, Fullerton	66	26
University of Iowa	66	15
Old Dominion University	66	12
University of Nevada-Las Vegas	66	16
Indiana Wesleyan University	66	10
Loyola University Maryland	66	15
Arizona State University - W. P. Carey School of Business	66	14
Texas Tech University - Rawls College of Business	66	12
Georgia State University - J. Mack Robinson College of Business	66	14
Penn State University	65	50
Florida International University	65	24
Southern New Hampshire University	65	28
Auburn University	65	14
Oregon State University	65	12
The University of Texas at San Antonio	65	34
The University of Alabama	65	31
Virginia Tech	65	12
Utah Valley University	65	11
Eastern Michigan University	65	19
California State University, Chico	65	10
Seton Hall University	65	10
University of Houston	64	13
San Diego State University	64	32
Virginia Commonwealth University	64	15
University of North Carolina at Greensboro	64	16
Florida Gulf Coast University	64	10
University of Central Missouri	64	12
University of Utah - David Eccles School of Business	64	12
East Carolina University	63	17
California State University, Northridge	63	27
University of Arkansas	63	33
Appalachian State University	63	14
College of Charleston	63	15
University of Wisconsin-Eau Claire	63	16
University of Dayton	63	15
Shippensburg University of Pennsylvania	63	15
University of Cincinnati College of Business	63	11
University of South Florida	62	62
University of Nebraska-Lincoln	62	20
Boise State University	62	16
North Dakota State University	62	14
University of Nevada, Reno	62	13
The University of Southern Mississippi	62	14
Providence College	62	13
University of Central Florida	61	67
Texas A&M University	61	40
Louisiana State University	61	29
Miami University	61	28
University of Illinois at Chicago	61	11
San Diego State University-California State University	61	18
University of Louisville	61	23
University of Wisconsin-Green Bay	61	14
Western Governors University	60	38
Kent State University	60	21
California State Polytechnic University-Pomona	60	23
Central Michigan University	60	14
Florida Atlantic University	60	25
Ball State University	60	17
Montclair State University	60	13
California State University-Fullerton	60	12
University of North Carolina at Wilmington	60	10
Wichita State University	60	11
Salisbury University	60	11
Monmouth University	60	12
Columbus State University	60	10
Siena College	60	17
James Madison University	59	24
University of Pittsburgh	59	16
University of North Carolina at Charlotte	59	24
Kennesaw State University	59	22
Georgia Southern University	59	20
DePaul University	59	17
Northern Illinois University	59	23
University of Wisconsin-Milwaukee	59	46
Columbia College Chicago	59	12
The University of Tennessee at Chattanooga	59	21
Quinnipiac University	59	16
Southeastern Louisiana University	59	10
University of Montana	59	11
University of Cincinnati Carl H. Lindner College of Business	59	14
Texas State University	58	33
Illinois State University	58	19
West Virginia University	58	23
Rowan University	58	16
West Chester University of Pennsylvania	58	19
University of Wisconsin-Whitewater	58	15
Eastern Illinois University	58	13
Texas A&M University-Corpus Christi	58	15
University of Houston, C.T. Bauer College of Business	58	11
University of North Texas	57	44
The University of Texas at Arlington	57	12
University of Oklahoma	57	12
Baylor University	57	12
University of Tennessee, Knoxville	57	11
California State University, Fresno	57	16
The University of Akron	57	17
Slippery Rock University of Pennsylvania	57	10
Cleveland State University	57	14
Hofstra University	57	15
University of San Diego	57	12
University of Georgia - Terry College of Business	57	26
Roger Williams University	57	11
Pace University - Lubin School of Business	57	10
University of Missouri-Columbia	56	28
Missouri State University	56	16
Baruch College	56	25
University of San Francisco	56	11
University of St. Thomas	56	16
Sacred Heart University	56	15
Jacksonville State University	56	10
University of Phoenix	55	29
San Jose State University	55	30
Towson University	55	25
Western Washington University	55	15
Stephen F. Austin State University	55	12
University of Wisconsin Oshkosh	55	10
Temple University - Fox School of Business and Management	55	12
Liberty University	54	10
San Francisco State University	54	33
Texas Tech University	54	17
Wright State University	54	14
Indiana University - Kelley School of Business	54	17
Bryant University	54	16
University of Washington	53	10
Indiana University Bloomington	53	16
Grand Canyon University	53	18
University of Cincinnati	53	23
Clemson University	53	29
University of North Florida	53	17
California State University San Marcos	53	13
University of Central Oklahoma	53	10
State University of New York College at Oswego	53	10
Ohio University	52	15
Kansas State University	52	28
Mississippi State University	52	21
Loyola University Chicago	52	10
Coastal Carolina University	52	25
Sonoma State University	52	11
Temple University	51	20
Oklahoma State University	51	40
Western Michigan University	51	11
Southern Illinois University, Carbondale	51	17
Northern Kentucky University	51	16
The College of New Jersey	51	17
University of North Georgia	51	11
Northwood University	51	14
Florida State University - College of Business	51	16
California State University-Long Beach	50	12
Johnson & Wales University	50	11
University of West Georgia	50	16
University of Massachusetts Dartmouth	50	21
Kennesaw State University - Michael J. Coles College of Business	50	12
California State University-Northridge	49	19
University of Alabama	49	15
University of Tampa	49	15
University of Northern Colorado	49	11
University of Denver	49	10
Georgia Gwinnett College	48	11
Washington State University	47	15
The University of Texas at Dallas	47	17
Sam Houston State University	47	13
Oakland University	47	20
Radford University	47	13
Saint Joseph's University	47	14
Louisiana Tech University	46	12
Indiana University of Pennsylvania	45	17
Suffolk University	45	12
Fox School of Business at Temple University	45	14
University of Mississippi	44	18
East Tennessee State University	44	17
California State University-San Bernardino	43	10
California State University-Los Angeles	43	11
St. Cloud State University	43	12
The University of Memphis	42	10
Tarleton State University	41	13
University of South Alabama	38	10
Metropolitan State University of Denver	37	12
New Mexico State University	33	11
Abilene Christian University	29	11