First, some facts. Of the Marketing graduates from University of North Georgia we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 11 LinkedIn profiles (see below).
The verdict? Significantly below average. Overall, with an average relevance score of 51%, Marketing graduates from University of North Georgia have a much lower likelihood (-16%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 18% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 75%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2019 from University of North Georgia with a Bachelor's degree in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONBusiness Development RepresentativeAptean Oct 2019 - Mar 2021 Business Development Representative Kobiton Mar 2021 - Feb 2022 Strategic Business Development Representative Kobiton Feb 2022 - Jun 2022 Account Executive / Business Development Manager More4apps Jul 2022 - Present ABOUTWHO AM I:A Business Development Manager at More4apps.WHAT WE DO:I work with companies using Oracle EBS or Cloud ERP to get their data into Oracle faster, more efficiently & more accurately so they spend less time on data entry.HOW WE DO IT:Our Excel-based tool lets you download data out of Oracle, edit that data with full Excel functionality, check the data with advanced validation & finally load that data back into Oracle, all from a single spreadsheet.What are the key wins from using More4Apps?Designed for the end user. Business validations are built into Excel to show any issues to the user in Excel. The user can choose to correct it or not upload the error record and proceed with others.FLEXIBILITY... Within the Excel sheet, you can drag a cell, copy-paste data, use formulas to derive data, filter for certain values, and have your own macros.SPEED... make mass updates using spreadsheet columns, slicing your data entry time into fractions of the old process |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
After checking out the LinkedIn profiles of folks who graduated with a Marketing degree from the University of North Georgia, it seems like there are a few common job types popping up. Many of them have found work in roles like project management, business development, or teaching. While some jobs, like Digital Marketing Manager or a marketing-focused position, are directly tied to the Marketing field, a lot of these roles lean more towards management, operations, or general business duties. For example, those working as Store Managers or Project Managers may apply some business skills learned in school but the connection to marketing specifically is pretty loose. It’s clear that not everyone has jumped into traditional marketing jobs right after graduation.
In general, many of these roles don’t fully utilize the specialized skills that come from studying Marketing. Sure, some of the jobs have aspects that brush up against marketing—like customer relations or event coordination—but the core job duties often steer away from direct marketing practices. So, while there are some success stories where grads are really applying their marketing skills, overall, it seems that many have taken paths that aren’t directly related to what they studied. It's a mix of marketing and other business roles, which might mean that graduates are great at adapting their skills to various career paths, even if they aren't sticking strictly to marketing positions.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of North Georgia):
When looking at the career trajectories of Marketing graduates from the University of North Georgia, there’s a mix of paths that folks have taken. Many of these graduates kick off their careers in roles that are somewhat related to marketing; for example, positions like Digital Marketing Manager, Business Development Representative, or even Event Coordinator. These first jobs often help them build valuable experience and skills that lay the groundwork for future roles. It's clear that there’s a focus on starting in marketing-related positions, especially in areas like digital marketing, sales, and event coordination.
As we look at what they’re doing five or ten years out, things begin to really vary. While some graduates have progressed to higher management roles, like Project Managers or Directors in Marketing and Business Development, others appear to veer off into different areas altogether, such as teaching or even co-founding businesses. A few folks have managed to stay closely tied to marketing and business development, showing that with a Marketing degree, there are paths that can lead to really impressive roles. On the flip side, some have taken jobs that, while they may not scream "marketing," are still valuable in other industries. Overall, it seems like many graduates find good opportunities, but there’s also a notable portion that explores paths outside traditional marketing roles. This mix is totally normal, so it all depends on personal goals and the journey each individual takes after graduation!
Getting a Bachelor’s degree in Marketing at the University of North Georgia is pretty manageable, especially if you have a knack for creativity and some basic understanding of business concepts. While it does involve a fair amount of reading, project work, and group assignments, many students find it more engaging than some of the more technical majors. The workload is definitely there, but it’s not usually overwhelming if you stay organized and keep up with your classes. Overall, I’d say it’s around average in terms of difficulty—challenging enough to keep you on your toes, but not so crazy that it feels impossible. Plus, if you enjoy the subject, it makes the whole experience a lot easier and more fun!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Alright, so when we look at the jobs these Marketing graduates from the University of North Georgia have had, it seems like some of them are doing pretty well, while others might be just getting by. For example, the 2012 grad went from being a Store Manager to a Senior Project Manager, which usually comes with a nice salary bump. The 2013 grad worked both in marketing and as a teacher, which is stable but typically doesn’t lead to wealth. The 2018 grads are also mixed, with one running their own business and another in a more steady role at a university. Meanwhile, the 2023 grads are just starting out, and their early jobs don’t scream big paychecks. Overall, there's a mix of success stories and some less lucrative paths, so it really depends on the specific career choice and timing in the job market!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of North Georgia). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: