First, some facts. Of the Marketing graduates from Indiana Wesleyan University we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 10 LinkedIn profiles (see below).
The verdict? Slightly below average. Overall, with an average relevance score of 66%, Marketing graduates from Indiana Wesleyan University have a slightly lower likelihood (-1%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 20% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 100%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2023 from Indiana Wesleyan University with a Bachelor's degree in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONAssociate Marketing PMeimagine Jun 2023 - Present ABOUTI graduated from Indiana Wesleyan University in the spring of 2023, earning a Business Marketing degree with a minor in Strategic Communication. I am currently employed as an Associate Marketing PM at eimagine and I am a fellow with Orr Fellowship, serving as their Photo and Video Coordinator. I have a passion for management and working within collaborative and creative teams. I enjoy creative and design elements, and have been employed to update websites, design emails, and grow and maintain social media platforms. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
After checking out the LinkedIn profiles of graduates from Indiana Wesleyan University's Marketing program, it's clear that they take on a variety of roles. Many of the jobs vary from account management and public affairs to digital communications and even project management. One common thread among these roles is a blend of communication skills and client relations—that’s something marketing majors usually develop during their studies. However, while some positions, like Marketing Director or Digital Communications Manager, directly use the marketing skills learned in school, others like Operations Team Manager or Sales Representative seem to stray pretty far from that path.
Overall, it seems like a good chunk of the roles held by these graduates aren't incredibly relevant to their marketing degree. Many positions involve customer service, relationship management, or even project management that may touch on marketing concepts but don't dive deep into marketing strategies or theories. It’s kind of a mixed bag: for every job that leverages solid marketing principles, there’s another that doesn’t fully utilize what they studied. So while they may have a degree in Marketing, not all of them are landing roles that make the most out of it straight away. It's a journey, and some may find themselves gradually finding ways to incorporate their marketing learnings into their careers down the line.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Indiana Wesleyan University):
Based on the LinkedIn profiles of graduates from Indiana Wesleyan University who earned a degree in Marketing, it seems that many of them have carved out solid career paths, especially in the early years post-graduation. For their first jobs after graduating, a lot of these individuals land roles such as Account Manager, Media Relations Specialist, and Client Manager. This suggests that they often take on positions that leverage their marketing skills and offer opportunities for growth. It's pretty common for these graduates to initially work in roles related to communication, client relations, or project management, which are all great stepping stones in the marketing field.
Fast forward five to ten years, and many of these graduates appear to have transitioned into more senior roles. We see individuals moving up the ranks to positions like Product Manager, Operations Team Manager, and Marketing Director. This progression reflects their ability to build on their foundational skills and adapt to various industries, including finance and healthcare. Overall, it paints a picture of a successful trajectory with a good number of graduates finding relevant, rewarding careers in marketing and related fields. So, if you're considering this path, it looks pretty promising based on what these alumni have achieved!
Honestly, a Bachelor’s degree in Marketing at Indiana Wesleyan University is pretty much on par with what you'd expect from a typical marketing program. It's not the easiest course out there; it will definitely challenge you with projects, presentations, and understanding consumer behavior. You’ll have to juggle some group work and probably delve into some stats and analytics, which can be a bit of a bummer if math isn't your strong suit. But don’t sweat it too much—if you’re passionate about the subject and stay organized, you’ll do just fine. So, it’s solidly interesting but not ridiculously hard, making it a great option if you're into marketing!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 2 years to finish a Bachelor degree in Marketing.
So, if we look at these Marketing grads from Indiana Wesleyan University, it seems like they’ve landed some decent gigs, but the money varies a lot from one job to another. Some, like the Public Affairs Officer and the Marketing Director roles, probably come with pretty good salaries, especially given the responsibilities they carry. Others, especially early positions like Account Coordinator or Media Relations Specialist, might not pay as much right out of college. Overall, it looks like they're building their careers gradually, and while their early jobs might not have been crazy high-paying, many seem to be working their way up to more lucrative positions. Ultimately, it’s a mixed bag, but there’s potential for them to make decent money as they gain more experience!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Indiana Wesleyan University). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: