First, some facts. Of the Marketing graduates from University of Mississippi we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 18 LinkedIn profiles (see below).
The verdict? Bad. Overall, with an average relevance score of 44%, Marketing graduates from University of Mississippi have a substantially lower likelihood (-23%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 16% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 72%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2012 from University of Mississippi with a Bachelor of Business Administration (B.B.A.) in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONPublic Relations CoordinatorImpact Missions Inc Apr 2013 - Apr 2014 Marketing Specialist Infinias May 2014 - Mar 2015 ABOUTI'm passionate about my career. Anything that I touch will be done to the best of my ability. I dream about creative concepts. I live and breathe Marketing. I have a Bachelors degree in Business with a concentration in Marketing, along with minors in Management, Administration, and Public Relations. My current goal is to master Advertising and Design.Currently located in Indianapolis, IN, I'm working with the best group of people at infinias. The leader in IP Access Control. I also think it's cool they don't capitalize the first letter. I'm sure there's a story behind it but so far, no one really seems to know. Interesting. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking at job roles for folks who graduated with a Marketing degree from the University of Mississippi, a few trends pop out. Many graduates end up in positions like Marketing Specialist, where they're directly using what they learned about marketing strategies and campaigns. Roles such as Director of Sales & Marketing also show up quite a bit, highlighting that a good chunk of these graduates are not only applying their marketing skills but often also taking on leadership responsibilities in sales environments. Others venture into less traditional paths like production roles in media companies, which might seem off-track at first glance but can still use marketing concepts in a roundabout way, especially when it comes to audience understanding and content promotion.
However, not every job listed is a direct hit for someone with a marketing background. Many graduates have taken on roles in recruiting, administration, or even customer service, which don’t necessarily lean on marketing skills daily. While these experiences can still be valuable and help develop transferable skills, they don't align closely with the core curriculum of a marketing degree. So, in a nutshell, while some grads find their way into pure marketing positions, others end up in jobs that are only loosely connected to what they studied, making the relevance a mixed bag overall.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of Mississippi):
So, if you check out the career paths of graduates from the University of Mississippi with a degree in Marketing, you’ll spot some interesting trends. Right after graduation, many of them kick off their careers in roles like marketing assistants, public relations coordinators, or sales positions. These first jobs seem pretty solid, as they often help build a foundational skill set in marketing, sales, and client relations. For example, graduates from 2016 have been working as a marketing assistant, a recruiter, or even a procurement manager, which shows a varied blend of opportunities. While some have taken on roles directly aligned with marketing, others have ventured into adjacent fields like recruitment or project management, which still utilize marketing skills like communication and strategy.
Fast forward about five years, and it looks like a good number of these folks have transitioned into more senior roles or have taken on entrepreneurial ventures. By the five to ten-year mark, many are stepping up as directors of sales, marketing specialists, or even business owners, as seen with graduates who have established their own companies. However, there are also some who have shifted away from traditional marketing roles, like those in post-production or outside the marketing realm entirely. Overall, while a significant chunk of these graduates is successfully thriving in relevant marketing careers, others have navigated diverse paths that, while not directly linked to marketing, still have value. So, it seems like a degree in Marketing can lead to a mix of opportunities, some more aligned with the field than others!
A Bachelor’s degree in Marketing at the University of Mississippi, or anywhere else for that matter, can vary in difficulty depending on your strengths and interests. Generally, it’s considered to be pretty approachable compared to some other business majors like finance or engineering. You'll tackle topics like consumer behavior, marketing strategies, and digital marketing, which can be interesting if you’ve got a knack for creativity and communication. Some students find the workload manageable, while others might struggle with the group projects and presentations, especially if you’re not a big fan of working in teams. Overall, it’s not the easiest degree out there, but if you’re into marketing, you’ll probably find it engaging enough to keep you motivated!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at the job paths of these Marketing grads from the University of Mississippi, it seems like some of them are making pretty decent money, while others might still be on the way up. For instance, the grad who became an owner at Express Employment Professionals and later the president of a company likely rakes in a good income, especially owning a business, while the folks bouncing around in more junior or part-time roles, like interns or kitchen assistants, are probably earning less while they gain experience. Overall, it looks like there's potential for good pay in the long run, especially with roles in management or production, but some early-career jobs could definitely be on the lower end of the pay scale. So, if you’re considering marketing, you might want to aim for those leadership roles right off the bat to maximize your earning potential!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of Mississippi). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: