First, some facts. Of the Marketing graduates from University of North Carolina at Wilmington we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 10 LinkedIn profiles (see below).
The verdict? Below average. Overall, with an average relevance score of 60%, Marketing graduates from University of North Carolina at Wilmington have a lower likelihood (-7%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 30% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 100%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2017 from University of North Carolina at Wilmington with a Bachelor of Business Administration (B.B.A.) in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONContent CreatorSneaker Huddle Sep 2018 - Present ABOUTHighly motivated to generate marketing strategies, social media content, strong relationships, and events that shape consumers perceptions about products and services. I enjoy collaborating with colleagues to determine efficient and creative solutions that aim to meet marketing objectives. My skill set is a direct reflection of my experience in marketing and customer service. I am eager to apply my skills to a full-time job in Marketing and Sales. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
After checking out the jobs held by grads from the University of North Carolina at Wilmington who studied Marketing, it’s clear that there’s quite a mix going on! While some graduates have secured roles that are spot on with their marketing degree, a surprising number have ventured into fields that don't really tap into those skills at all. Many found their way into positions like financial roles, consulting, and project management, which, while important, don't typically require that core marketing knowledge. For instance, roles in accounting, like Accounts Receivable or even as a Personal Investment Broker, often center more on numbers than on creativity or strategy, which are big parts of marketing.
On the flip side, there are grads who have really used their marketing know-how in their jobs. Positions like Marketing Director, Administrative and Marketing Assistant, or even Digital Media Buyer clearly align with the degree and show that those skills are being put to good use. It’s a bit like two different worlds: one where marketing grads are rocking marketing-related jobs, and another where they’re finding themselves in totally different sectors. So, while some recent graduates are truly capitalizing on their education, others seem to be charting paths that don't quite match their degree's focus. It's a mixed bag, for sure!
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of North Carolina at Wilmington):
The graduates from the University of North Carolina at Wilmington who completed a degree in Marketing appear to have pursued a variety of career paths after graduation. A common theme for many of them is starting their careers in roles that have direct ties to marketing, such as marketing assistants, coordinators, or even within administrative positions that include marketing responsibilities. This is evident from the profiles of graduates from 2012 to 2015 who took roles as marketing assistants and directors early on, which set them up for more advanced positions in the field later on. Some have continued to build on their marketing roots, becoming founders of their own companies or reaching managerial positions in marketing departments.
However, the picture isn't entirely rosy. A few graduates have ventured into fields that seem quite removed from marketing, like finance or personal investing, particularly those who graduated in later years. While they may have initially started in marketing-related jobs, their career paths have shifted over time, which might suggest a broader appeal of the skills they gained in their marketing education. Overall, many graduates have stayed within marketing or related areas, whether it’s in traditional roles, digital marketing, or entrepreneurship, pointing toward a generally positive trajectory for those who really leveraged their degrees effectively. If you're thinking about a Marketing degree, it looks like it can lead to a pretty diverse and interesting career path!
Honestly, pursuing a Bachelor’s degree in Marketing at UNC Wilmington, or anywhere for that matter, is pretty manageable compared to some other majors. You’ll definitely have your share of projects, presentations, and group work, which can be super fun if you enjoy teamwork and creativity. The coursework tends to mix practical and theoretical aspects, so you’ll learn about consumer behavior, digital marketing, and branding, among other things. If you stay organized and engaged, you’ll probably find it more interesting than difficult. So, if you're into marketing and have a decent work ethic, you'll likely find it to be a pretty smooth ride!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at these Marketing grads from UNC Wilmington, it seems like they’ve had a mixed bag when it comes to their earnings. The earlier graduates showed some solid positions, especially in consulting and management roles, which usually pay well, but some ended up in more modest roles like childcare, which probably doesn't bring in a ton. The more recent grads appear to be stepping into roles with potential for decent pay, especially those in finance or digital marketing, which tend to earn better. Overall, it seems like some of them have likely made good money, while others may still be climbing the ladder or settling into roles that aren't as lucrative. So, if you're aiming for a solid paycheck, definitely keep your options open and look for those in-demand fields!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of North Carolina at Wilmington). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: