First, some facts. Of the Marketing graduates from San Francisco State University we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 33 LinkedIn profiles (see below).
The verdict? Significantly below average. Overall, with an average relevance score of 54%, Marketing graduates from San Francisco State University have a much lower likelihood (-13%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 21% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 57%We think this person has gone into a career only somewhat relevant to their degree.DEGREE INFOGraduated in 2015 from San Francisco State University with a Bachelors Degree in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONBike CourierCaviar, Inc. Aug 2015 - Jan 2016 Bike Courier Postmates Aug 2015 - Jan 2016 Account Manager No Drop Car Wash Sep 2015 - Apr 2016 Program Recruiter, Marketer, and Administrator Lifelong Education Institute Apr 2016 - Jul 2017 ABOUTMy name is [NAME REMOVED] Mazza, I am a 24 year old graduate from San Francisco State University where I earned my BS in Business with an emphasis in Marketing. My main passions include writing, music, philosophy, new product development, and many more. My time as an office assistant for Complete Medical Billing taught me valuable organizational, analytical, and computer literacy skills. While volunteering as an assistant instructor at the American Academy of Self Defense, I was able to acquire leadership, management, and influencing skills as well as demonstrate my creativity and imagination.Throughout my time working as an account manager for No Drop Car Wash; I worked directly with the owners and clients in order to maintain our social media presence, develop marketing campaigns, and design our website. While working for Lifelong Education Institute, I worked directly with the CEOs as well as prospective and current students to enroll students in our program. During this time, I was able to hone my interpersonal, sales, administrative, and database (Salesforce) optimization skills. Utilizing this set of skills, my goal is to land a, hopefully bay area-based, full time marketing position. My dream job would be one that allows me to incorporate my creative and resourceful nature. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
It looks like a lot of graduates from San Francisco State University's Marketing program have pursued careers primarily in event management and marketing roles, which makes sense given their degree. Many of them work as event managers, coordinators, or marketing associates, where they can leverage the skills they learned in school, like promoting events and engaging with clients. However, there are also quite a few who have taken on jobs that stray away from the path of traditional marketing. For example, roles like server, office clerk, or even positions in technical support or other unrelated fields pop up pretty frequently, often lacking any direct connection to marketing principles.
Overall, while many careers align nicely with a marketing degree, it seems like just as many, if not more, individuals are taking on roles that don’t fully utilize their marketing expertise. It’s a mixed bag—sure, there are those who are diving deep into marketing strategies and campaigns, but you’ve also got folks working in areas like hospitality, technical support, or event production that don't use their marketing knowledge in a major way. So, it really varies from person to person where their path leads after graduation!
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to San Francisco State University):
The career trajectories of graduates from San Francisco State University with a Marketing degree show a diverse range of outcomes, particularly within the marketing and events management sectors. For many, their first jobs post-graduation often involve internships or entry-level roles like marketing assistants or coordinators, suggesting a solid foundation in the marketing field. Fast forward five to ten years later, and you can see a mix of progressions. Several graduates have successfully made their mark in more specialized roles, moving up from entry-level positions to account managers, marketing directors, and even strategic roles within larger companies. For instance, some have advanced through various account positions to become account directors, indicating growth and deeper engagement in the industry. Others have taken unique paths, such as event production and management, while still keeping a connection to their marketing roots.
However, it’s important to note that not everyone has stuck strictly to marketing. A few graduates ended up in roles that appear less related, like teaching or administrative positions, which might suggest some difficulty in securing a position directly related to their degree or a shift in career interests. Looking across these profiles, the overall picture leans positively towards marketing careers, with many graduates carving out substantial roles for themselves in the field. While some found it necessary to pivot or take on less relevant jobs, a significant number have built fulfilling careers in marketing or closely related domains, reflecting a variety of professional pathways stemming from their education.
Honestly, getting a Bachelor’s degree in Marketing at San Francisco State University is pretty manageable, especially if you’re interested in the subject. Like any degree, it has its challenges, especially when you dive into things like market research and consumer behavior, but it’s generally not considered one of the tougher paths in college. The classes often mix theory with practical applications, so if you’re proactive and keep up with your assignments, you’ll likely find it more engaging than stressful. Plus, group projects and presentations can make it feel more dynamic and less like just cramming for exams. Overall, if you’re motivated and open to learning, you should find it a solid experience!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 2 years to finish a Bachelor degree in Marketing.
Looking at the job paths of these San Francisco State University marketing grads, it seems like they’re on a pretty mixed financial journey. Some of them definitely appear to be doing well, especially those who landed roles in tech companies like Google or lucrative positions in digital marketing and event management. For instance, going from Account Executive to Senior Manager at ONE/SIZE suggests they’re cashing in well for their work. On the flip side, others have taken on roles that might not pay as highly, like event management gigs or freelance work, which can be hit or miss. So overall, it looks like while some are likely bringing in decent salaries, others might still be working their way up the ladder and earning less than they might hope for, especially in the vibrant (but costly) San Francisco area.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to San Francisco State University). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: