First, some facts. Of the Marketing graduates from University of Cincinnati College of Business we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 11 LinkedIn profiles (see below).
The verdict? Slightly below average. Overall, with an average relevance score of 63%, Marketing graduates from University of Cincinnati College of Business have a slightly lower likelihood (-4%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 9% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 58%We think this person has gone into a career only somewhat relevant to their degree.DEGREE INFOGraduated in 2016 from University of Cincinnati College of Business with a Bachelors Degree in Marketing. Also pursued further education since (see below). JOB HISTORY SINCE GRADUATIONGraduate AssistantMen's Basketball - BGSU Jun 2016 - Sep 2019 Video Coordinator Bowling Green State University Jul 2017 - Sep 2019 Director Of Men's Basketball Operations Bowling Green State University Sep 2019 - Present FURTHER DEGREES DONE SINCE GRADUATINGHuman Movement, Sport and Leisure StudiesBowling Green State University 2016 - 2018 ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking at the job history of graduates from the University of Cincinnati College of Business who studied Marketing, it seems like there are some clear trends. A lot of these graduates have taken roles that are closely tied to marketing, especially those who went into positions like Account Coordinator or Marketing Consultant at big companies like Procter & Gamble and Wells Fargo. These positions require a good grasp of marketing principles, strategies, and customer relationships, strongly linking back to their degree. Along with traditional marketing roles, some graduates became Business Owners or started their own ventures, applying their marketing skills in more entrepreneurial ways. Positions like Marketing and Event Coordinator also show a direct usage of their education, as they involve planning and executing marketing strategies and events.
However, not all jobs are closely related to marketing. Some graduates have ended up in roles that don't utilize their marketing knowledge as much, like Customer Service Specialists or Sales Executives in retail, where the focus is more on sales or customer interaction rather than marketing strategies. While these jobs may benefit from some marketing skills, they don't really tap into the deeper understanding and knowledge that comes from a marketing degree. Overall, it looks like many graduates do find relevant roles in marketing or marketing-related fields, but there’s a mixed bag out there, with a fair number of positions that aren't as relevant to their studies.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of Cincinnati College of Business):
Graduates from the University of Cincinnati College of Business with a degree in Marketing seem to have quite a diverse career trajectory. For many, their first jobs after graduation often include starting positions like marketing assistants, coordinators, or related entry-level roles within various companies. For instance, several graduates began their careers as marketing assistants for well-known organizations or worked as account coordinators in advertising agencies, which is a common stepping stone into more advanced marketing roles. This suggests that the early career phase is generally focused on gaining relevant experience and building a network in the marketing field.
As time progresses, especially around the 5 to 10-year mark, many graduates appear to have moved up into more senior roles, such as marketing managers, account supervisors, and even executives. The examples of alumni who have transitioned from entry-level positions to roles like AVP of Marketing and Director positions show that those who stick to marketing seem to find good opportunities to advance their careers. There are, however, some cases of individuals straying from traditional marketing paths into roles that are less directly related, like sound engineering or sales. Still, the overall picture indicates that a significant number of graduates have indeed carved out successful and relevant careers in marketing or adjacent fields, showcasing the degree's value and versatility.
Honestly, a Bachelor’s degree in Marketing at the University of Cincinnati College of Business is pretty manageable, especially if you’re interested in the subject. It’s definitely more on the moderately challenging side rather than super easy or outrageously hard. You’ll dive into things like consumer behavior, digital marketing, and even some analytics, which can be fun and interesting if you enjoy creativity and working with numbers. There’s definitely work involved, including projects and presentations, but if you stay organized and keep up with your classes, you should be able to handle it. Overall, it’s a solid program that balances theory with practical skills, making it a good choice for anyone who’s passionate about marketing!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at these Marketing grads from the University of Cincinnati, it seems like most of them are on decent financial paths, especially those who landed roles in well-known corporations like Procter & Gamble and Wells Fargo. The extensive experience some have gained as they moved up the ranks suggests they’re probably earning a solid salary now, particularly the ones with senior-level titles like Vice President and Director. On the flip side, others, like the sound engineer and some account coordinators, might not be raking in as much, since those roles can vary widely in pay. Overall, I’d say many of them seem to be making decent money, but it really depends on the specific roles and industries they're in.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of Cincinnati College of Business). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: