What can you do with a Marketing degree from Virginia Tech?

First, some facts. Of the Marketing graduates from Virginia Tech we've analyzed , here's how many have used (or NOT used) their degree in their career:

These are estimates based on AI analysis of 12 LinkedIn profiles (see below).

The verdict? Slightly below average. Overall, with an average relevance score of 65%, Marketing graduates from Virginia Tech have a slightly lower likelihood (-2%) of finding work in this field compared to the average graduate across all fields:

And for comparison, here's the chart for all profiles we've looked at across all degrees.

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Also, after graduating, only 8% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.

See the details:

• What jobs can you get with a Marketing degree from Virginia Tech?
• What do Marketing graduates from Virginia Tech do 1, 5 or 10 years out?
• How hard is a Marketing degree from Virginia Tech? How long does it take?
• How much money can you make with a Marketing degree from Virginia Tech?
• What are the best colleges for Marketing?

View a random Marketing graduate from Virginia Tech and our analysis:

Relevance score: 28% We think this person has NOT gone into a career related to their degree. DEGREE INFO Graduated in 2010 from Virginia Tech with a Bachelor of Science (B.S.) in Business in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATION Personal Stylist Nordstrom Jun 2011 - Nov 2011 The role of Personal Stylist at Nordstrom does not require the specific skills or knowledge from a Bachelor of Science in Business Marketing, as it primarily focuses on customer service and fashion expertise rather than marketing principles. Assistant Department Manager Nordstrom Nov 2011 - Feb 2012 The Assistant Department Manager role at Nordstrom may involve some marketing-related tasks, such as product promotion, but does not fundamentally require a strong foundation in business marketing skills. Department Manager Nordstrom Feb 2012 - Dec 2012 As a Department Manager at Nordstrom, this position may utilize basic marketing concepts in managing product offerings, yet it does not hinge directly on marketing expertise learned in a business program. Academic Coordinator and Head Teacher Kidsbene Feb 2013 - Feb 2015 The role of Academic Coordinator and Head Teacher at Kidsbene does not align with marketing knowledge, as it focuses on educational management and teaching rather than business marketing qualifications. English Language Instructor Soongsil Baird Academy Feb 2015 - Oct 2015 The job of English Language Instructor at Soongsil Baird Academy requires teaching skills and language expertise rather than any marketing skills, making it unrelated to the Bachelor's degree. Marketing Consultant and Private Tutor Self Employed Feb 2015 - Oct 2016 As a Marketing Consultant and Private Tutor, this role directly employs marketing strategies and knowledge gained from the Bachelors degree, making it highly relevant to the individuals expertise in business marketing. Human Resources Coordinator Nordstrom Jun 2017 - Jun 2020 The Human Resources Coordinator position at Nordstrom may require some understanding of business practices, but it does not directly utilize specific marketing knowledge from the degree. Human Resources Representative Nordstrom Jun 2020 - Feb 2022 The Human Resources Representative role does not incorporate marketing skills or knowledge, focusing instead on HR functions which are separate from business marketing. HRIS Representative Nordstrom Feb 2022 - Oct 2022 The HRIS Representative position at Nordstrom centers around human resource information systems and does not require any business marketing skills or knowledge. Human Resources Operations Specialist Nordstrom Oct 2022 - Present As a Human Resources Operations Specialist at Nordstrom, the focus is primarily on HR operational tasks, which do not demand specific marketing competencies from a business marketing degree. ABOUT No information provided.

What jobs can you get with a Marketing degree from Virginia Tech?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:

• UX Designer
• Marketing Enablement Coordinator
• Technical Recruiter
• Cloud Recruiter
• Senior Talent Manager
• English Second Language Teacher
• UX Fellow
• Executive Administrator
• Commercial Effectiveness Coordinator
• Merchandising Specialist

From the profiles of recent Virginia Tech Marketing graduates, it looks like there’s a wide variety of roles they’ve stepped into, but many don't seem to be using their marketing skills directly. A lot of folks have taken on positions in retail management, human resources, or analytics that may touch on aspects of marketing but don’t necessarily require the specialized knowledge they gained in their degree. For instance, jobs like Personal Stylist or HR Coordinator primarily focus on customer service and administrative functions, with only a sprinkle of marketing relevance.

However, there are some standout roles where graduates do get to flex their marketing muscles, like Marketing Director, Marketing Account Manager, and various coordinator positions. These jobs obviously tie back into marketing strategies and principles, which means those lucky individuals are putting their skills to good use. Overall, even though some jobs seem a bit off the track, there are definitely opportunities where alumni can apply what they learned and make a real impact in the marketing world.

Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Virginia Tech):

What kind of career trajectories do Marketing graduates from Virginia Tech have? What do they do 1, 5 or 10 years out?

When you look at the career paths of Virginia Tech Marketing graduates, a few trends really stand out. Many of them kick off their careers in positions that are related to marketing or sales, like marketing assistants, business development associates, or account managers. This makes sense since they all have a marketing background and are eager to apply what they learned in school. However, not every graduate sticks closely to traditional marketing roles; some venture into areas like human resources or even teaching, which can seem a bit off the beaten path for a marketing degree. So, while it's clear that a significant number of students are finding relevant entry-level roles, there’s also quite a diversity in job choices right out of college.

Fast forward five or ten years, and you'll find a mix of outcomes. Some folks ascend to higher-level roles in marketing, like marketing directors, managers, or heading up analytics teams, particularly within companies that they've established a relationship with early on. Others might find themselves in completely different sectors or roles that don’t align with their degrees, such as in HR or tech-related positions, which indicates flexibility and adaptability. Overall, it seems a solid number of graduates are steering their careers towards marketing-related fields, while others are exploring various paths, which can sometimes lead to unexpected but fulfilling careers. It's definitely a mixed bag, but there’s definitely room for success for those who want to stay in marketing.

How hard is a Marketing degree from Virginia Tech?

Getting a Bachelor’s degree in Marketing at Virginia Tech—or pretty much anywhere—falls somewhere in the middle when it comes to difficulty. It’s definitely not a walk in the park, but it's also not the hardest thing you could tackle in college. You’ll find yourself diving into subjects like consumer behavior, market research, and digital marketing, which can be fun if you have an interest in them. The workload can get intense at times, especially with group projects and presentations, but if you stay organized and keep up with your studies, you should be able to manage just fine. Ultimately, it’s challenging, but also pretty rewarding, especially if you enjoy the creative side of business!

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.

Do Marketing graduates from Virginia Tech tend to make good money?

Alright, so let’s break this down. The graduates from Virginia Tech look like they’re generally doing pretty well career-wise, especially those who graduated earlier and climbed the corporate ladder. The 2010 grad has held multiple roles at Nordstrom, moving up within the company, which usually pays decently, and they still work there. The 2011 grad at Advance Auto Parts went from a trainee to a director—definitely a sign of good money, especially in data analytics. The 2019 grads are still figuring things out, with some military experience and transitioning into marketing roles, which can also pay off, but it may take time to reach higher salaries. The recent 2022 graduates are still on the younger side, starting out in internships and early positions, so they might not be raking in the cash yet. Overall, the earlier grads seem to have landed solid jobs that likely pay well, while the younger ones are just starting their journeys in the working world, so they’ve probably got more reasonable, entry-level salaries right now.

What buzzwords do Marketing graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Virginia Tech). This may or may not be useful:

What are the best colleges for Marketing?

Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:

College	Score	Count
Gonzaga University	84	10
University of Maryland - Robert H. Smith School of Business	81	13
Florida International University - College of Business	78	12
University of Wisconsin-Madison	76	17
University of Florida	75	18
University of Arizona	75	11
Portland State University	75	13
California State University, Long Beach	75	14
Bowling Green State University	74	13
LIM College	74	14
Michigan State University	73	11
Rider University	73	16
University of Colorado Boulder	72	15
Minnesota State University, Mankato	72	16
Bentley University	72	21
The Ohio State University	71	17
Fairfield University	71	11
John Carroll University	71	10
Florida State University	70	44
University of Kentucky	70	18
University of Wisconsin-La Crosse	70	16
Davenport University	70	17
The Ohio State University Fisher College of Business	70	29
Brigham Young University - Idaho	69	11
The University of Georgia	69	14
University of Delaware	69	17
Iowa State University - Ivy College of Business	69	10
Iowa State University	68	10
University of Louisiana at Lafayette	68	14
University of Minnesota - Carlson School of Management	68	15
Colorado State University	67	17
Grand Valley State University	67	30
Georgia State University	67	29
Kean University	67	15
Loyola Marymount University	67	19
Lindenwood University	67	11
California State University, Fullerton	66	26
University of Iowa	66	15
Old Dominion University	66	12
University of Nevada-Las Vegas	66	16
Indiana Wesleyan University	66	10
Loyola University Maryland	66	15
Arizona State University - W. P. Carey School of Business	66	14
Texas Tech University - Rawls College of Business	66	12
Georgia State University - J. Mack Robinson College of Business	66	14
Penn State University	65	50
Florida International University	65	24
Southern New Hampshire University	65	28
Auburn University	65	14
Oregon State University	65	12
The University of Texas at San Antonio	65	34
The University of Alabama	65	31
Virginia Tech	65	12
Utah Valley University	65	11
Eastern Michigan University	65	19
California State University, Chico	65	10
Seton Hall University	65	10
University of Houston	64	13
San Diego State University	64	32
Virginia Commonwealth University	64	15
University of North Carolina at Greensboro	64	16
Florida Gulf Coast University	64	10
University of Central Missouri	64	12
University of Utah - David Eccles School of Business	64	12
East Carolina University	63	17
California State University, Northridge	63	27
University of Arkansas	63	33
Appalachian State University	63	14
College of Charleston	63	15
University of Wisconsin-Eau Claire	63	16
University of Dayton	63	15
Shippensburg University of Pennsylvania	63	15
University of Cincinnati College of Business	63	11
University of South Florida	62	62
University of Nebraska-Lincoln	62	20
Boise State University	62	16
North Dakota State University	62	14
University of Nevada, Reno	62	13
The University of Southern Mississippi	62	14
Providence College	62	13
University of Central Florida	61	67
Texas A&M University	61	40
Louisiana State University	61	29
Miami University	61	28
University of Illinois at Chicago	61	11
San Diego State University-California State University	61	18
University of Louisville	61	23
University of Wisconsin-Green Bay	61	14
Western Governors University	60	38
Kent State University	60	21
California State Polytechnic University-Pomona	60	23
Central Michigan University	60	14
Florida Atlantic University	60	25
Ball State University	60	17
Montclair State University	60	13
California State University-Fullerton	60	12
University of North Carolina at Wilmington	60	10
Wichita State University	60	11
Salisbury University	60	11
Monmouth University	60	12
Columbus State University	60	10
Siena College	60	17
James Madison University	59	24
University of Pittsburgh	59	16
University of North Carolina at Charlotte	59	24
Kennesaw State University	59	22
Georgia Southern University	59	20
DePaul University	59	17
Northern Illinois University	59	23
University of Wisconsin-Milwaukee	59	46
Columbia College Chicago	59	12
The University of Tennessee at Chattanooga	59	21
Quinnipiac University	59	16
Southeastern Louisiana University	59	10
University of Montana	59	11
University of Cincinnati Carl H. Lindner College of Business	59	14
Texas State University	58	33
Illinois State University	58	19
West Virginia University	58	23
Rowan University	58	16
West Chester University of Pennsylvania	58	19
University of Wisconsin-Whitewater	58	15
Eastern Illinois University	58	13
Texas A&M University-Corpus Christi	58	15
University of Houston, C.T. Bauer College of Business	58	11
University of North Texas	57	44
The University of Texas at Arlington	57	12
University of Oklahoma	57	12
Baylor University	57	12
University of Tennessee, Knoxville	57	11
California State University, Fresno	57	16
The University of Akron	57	17
Slippery Rock University of Pennsylvania	57	10
Cleveland State University	57	14
Hofstra University	57	15
University of San Diego	57	12
University of Georgia - Terry College of Business	57	26
Roger Williams University	57	11
Pace University - Lubin School of Business	57	10
University of Missouri-Columbia	56	28
Missouri State University	56	16
Baruch College	56	25
University of San Francisco	56	11
University of St. Thomas	56	16
Sacred Heart University	56	15
Jacksonville State University	56	10
University of Phoenix	55	29
San Jose State University	55	30
Towson University	55	25
Western Washington University	55	15
Stephen F. Austin State University	55	12
University of Wisconsin Oshkosh	55	10
Temple University - Fox School of Business and Management	55	12
Liberty University	54	10
San Francisco State University	54	33
Texas Tech University	54	17
Wright State University	54	14
Indiana University - Kelley School of Business	54	17
Bryant University	54	16
University of Washington	53	10
Indiana University Bloomington	53	16
Grand Canyon University	53	18
University of Cincinnati	53	23
Clemson University	53	29
University of North Florida	53	17
California State University San Marcos	53	13
University of Central Oklahoma	53	10
State University of New York College at Oswego	53	10
Ohio University	52	15
Kansas State University	52	28
Mississippi State University	52	21
Loyola University Chicago	52	10
Coastal Carolina University	52	25
Sonoma State University	52	11
Temple University	51	20
Oklahoma State University	51	40
Western Michigan University	51	11
Southern Illinois University, Carbondale	51	17
Northern Kentucky University	51	16
The College of New Jersey	51	17
University of North Georgia	51	11
Northwood University	51	14
Florida State University - College of Business	51	16
California State University-Long Beach	50	12
Johnson & Wales University	50	11
University of West Georgia	50	16
University of Massachusetts Dartmouth	50	21
Kennesaw State University - Michael J. Coles College of Business	50	12
California State University-Northridge	49	19
University of Alabama	49	15
University of Tampa	49	15
University of Northern Colorado	49	11
University of Denver	49	10
Georgia Gwinnett College	48	11
Washington State University	47	15
The University of Texas at Dallas	47	17
Sam Houston State University	47	13
Oakland University	47	20
Radford University	47	13
Saint Joseph's University	47	14
Louisiana Tech University	46	12
Indiana University of Pennsylvania	45	17
Suffolk University	45	12
Fox School of Business at Temple University	45	14
University of Mississippi	44	18
East Tennessee State University	44	17
California State University-San Bernardino	43	10
California State University-Los Angeles	43	11
St. Cloud State University	43	12
The University of Memphis	42	10
Tarleton State University	41	13
University of South Alabama	38	10
Metropolitan State University of Denver	37	12
New Mexico State University	33	11
Abilene Christian University	29	11