First, some facts. Of the Marketing graduates from College of Charleston we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 15 LinkedIn profiles (see below).
The verdict? Slightly below average. Overall, with an average relevance score of 63%, Marketing graduates from College of Charleston have a slightly lower likelihood (-4%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 6% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 50%We think this person has gone into a career only somewhat relevant to their degree.DEGREE INFOGraduated in 2018 from College of Charleston with a Bachelor's degree in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONOffice ManagerCACI International Inc Dec 2018 - Sep 2019 Technical Writer CACI International Inc Sep 2019 - Dec 2021 Sales Representative Bluegreen Vacations Jan 2022 - Oct 2022 Executive Administrative Assistant Nationwide Nov 2022 - Present ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking at the jobs held by graduates from the College of Charleston with a degree in Marketing, a trend becomes pretty clear. Many of them have landed roles in sales, management, or positions that involve some level of client interaction. For instance, roles like Sales Manager, Sales Coordinator, or positions related to e-commerce seem to pop up quite frequently. While some of these roles, like the Marketing Manager and Account Manager jobs, are directly tied to marketing strategies and principles, others—like various sales positions—lean more towards general sales and client management rather than the marketing-specific skills these graduates learned in school. This shows a mixed bag of relevancy to the marketing field.
Overall, it seems like while some grads are working in roles that directly utilize their marketing skills—like Marketing Coordinators or Analysts—others are in jobs that touch on marketing but are more focused on sales or customer service aspects. It’s clear that the marketing degree opens doors, but the application of that knowledge varies from role to role. Whether it's through direct marketing roles or more sales-oriented positions, these graduates are forging their paths, even if not every job screams "marketing." So, if a grad ends up in a sales position, it doesn’t negate their marketing skills; it just showcases the versatility of their education in different job environments.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to College of Charleston):
Graduates from the College of Charleston who earned a degree in Marketing seem to embark on fairly diverse career paths, particularly in the realms of sales, project management, and marketing roles. Right after graduation, many of them start off in sales positions, often working their way up through various companies. For instance, those who graduated in 2016 and 2018 shifted into roles as marketing coordinators or account managers early in their careers, showing a clear inclination towards positions that keep them close to client engagement and strategic marketing efforts.
Five to ten years down the line, many graduates appear to have found their niche within the marketing sector. Graduates from 2018 and earlier often occupy managerial roles or specialized positions, such as Marketing Manager or Analytics Associate, indicating a trend towards career progression within marketing-related fields. While there are some who ventured into non-marketing areas, like legal or logistics, the majority seem to indeed have maintained relevance to their marketing education. Overall, it appears that College of Charleston graduates are generally making good use of their marketing degrees, securing positions that align with their studies, especially in marketing, sales, and project management sectors.
Honestly, getting a Bachelor's degree in Marketing at the College of Charleston or pretty much anywhere else isn't too scary, but it does have its challenges. The coursework will definitely keep you busy, with a mix of creative projects, analytics, and some number-crunching, so you can't totally slack off. There are a lot of group projects and presentations, which can be fun if you like teamwork but tricky if you're paired with less enthusiastic classmates. Overall, it’s about average in difficulty compared to other degrees; if you're motivated and like the subject, you'll probably find it manageable. Just stay on top of your work, engage in your classes, and you should be good to go!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at the job paths of these College of Charleston marketing grads, it seems like most of them have landed decent gigs, and some are even moving into pretty solid positions. The earlier grads seem to have a mix of sales and management roles that often come with good pay, especially in later positions like the National Sales Specialist or various account management roles. More recent grads often start in sales or coordinator roles, which may not pay as much right off the bat, but they’re positioning themselves for growth, especially with big companies like Hulu and AT&T appearing on their resumes. Overall, while not all of them might be raking in the big bucks yet, they’re definitely establishing themselves in a range of industries, which usually leads to better pay down the line.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to College of Charleston). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: