First, some facts. Of the Marketing graduates from Clemson University we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 29 LinkedIn profiles (see below).
The verdict? Significantly below average. Overall, with an average relevance score of 53%, Marketing graduates from Clemson University have a much lower likelihood (-14%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 31% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 70%We think this person has gone into a career only somewhat relevant to their degree.DEGREE INFOGraduated in 2016 from Clemson University with a Bachelor of Science (B.S.) in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONMarketing Compliance AssociateWunderman Apr 2017 - Apr 2018 Account Manager Kasasa Apr 2018 - Aug 2019 Marketing Implementation Manager Kasasa Aug 2019 - Apr 2021 Project Delivery Manager ROIDNA Apr 2021 - Jun 2022 Program Manager Expedia Group Jun 2022 - Present ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
After looking through the various jobs held by graduates from Clemson University's Marketing program, it's clear that there's a mixed bag when it comes to how relevant these roles are to their degree. Many individuals have ventured into positions like Project Managers, Operations Managers, and various administrative roles that don't really utilize the core marketing skills learned in their studies. For example, roles focused on finance and operations, such as Vice Presidents and Directors, seem to populate the profiles quite a bit. While there may be some peripheral application of marketing skills, these jobs often prioritize management and operational expertise over marketing strategies.
On the other hand, there are also many alumni who have landed solid marketing-focused roles, particularly in positions like Marketing Coordinator, Marketing Services Specialist, and Account Strategist, where they can directly apply the principles learned in their degree. Some have even risen to senior roles, like Marketing Manager and Digital Marketing Analyst, where a strong grasp of marketing fundamentals is crucial. Overall, it seems like there’s a decent portion of grads who find themselves in relevant marketing roles, but a significant number end up in jobs where marketing takes a backseat to other responsibilities. It’s a reminder that while a degree in Marketing opens doors, not every job you get right after college will fully leverage what you studied!
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Clemson University):
Graduates from Clemson University's Marketing program appear to have a varied but generally upward trajectory over the years. Many of these individuals landed their first jobs in entry-level positions related to marketing, sales, or administrative roles shortly after graduation, which is pretty common. For instance, some began their careers as marketing coordinators or assistants, while others jumped into management training or sales positions. This early experience seems to serve as a stepping stone, with many moving into more specialized or senior roles in the marketing and business development fields within just a few years.
Fast forward five to ten years after graduation, and you'll see a significant number of alumni climbing the corporate ladder. Graduates from earlier classes have taken on roles like Director of Operations, Vice President, or even Business Development Managers at reputable companies, which suggests they're leveraging their marketing backgrounds effectively. While some have diverged into unrelated fields, many remain within the marketing realm, focusing on roles that emphasize growth, strategy, and management. Overall, it looks like many Clemson graduates find meaningful careers in marketing or industries related to it, though, like any degree, not everyone stays strictly on that path. But there's a solid representation of success stories that indicate a fruitful career trajectory for those who start out in marketing right after college.
Honestly, the difficulty of a Bachelor’s degree in Marketing can really vary depending on your strengths and interests, but a lot of students find it to be pretty manageable overall. At Clemson University, you’ll tackle some interesting subjects like consumer behavior, market research, and digital marketing, which can be a lot of fun if you're into creativity and understanding why people buy things. Some courses might challenge you, especially if you're not a numbers person when it comes to analytics, but generally, if you stay organized and keep up with your assignments, it's definitely doable. If you’re passionate about it and willing to put in the work, you'll likely find it rewarding rather than overwhelming!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Alright, checking out the jobs these Clemson grads landed, it seems like some of them are definitely doing pretty well, especially those who climbed up the corporate ladder or snagged gigs at big companies like Amazon and Expedia. You see titles like Vice President and Senior Manager, which usually means good pay. Others, though, seem to have bounced around quite a bit or are still in entry-level roles. So, it's a mixed bag—some are likely making decent money, while others might be still working their way up to the big bucks. Overall, it looks like if you’re ambitious and jump at the right opportunities, a marketing degree from Clemson can lead to some solid earnings.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Clemson University). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: