First, some facts. Of the Marketing graduates from University of Oklahoma we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 12 LinkedIn profiles (see below).
The verdict? Below average. Overall, with an average relevance score of 57%, Marketing graduates from University of Oklahoma have a lower likelihood (-10%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 8% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 48%We think this person has gone into a career only somewhat relevant to their degree.DEGREE INFOGraduated in 2015 from University of Oklahoma with a Bachelors Degree in Marketing. Also pursued further education since (see below). JOB HISTORY SINCE GRADUATIONAssistant Project ManagerMaximus III Company Aug 2016 - Nov 2018 Real Estate Services Administrator CBRE Nov 2018 - Mar 2022 Workplace Advisory Strategy Manager CBRE Apr 2022 - May 2024 FURTHER DEGREES DONE SINCE GRADUATINGMaster of Science - MSCalifornia State University, Bakersfield 2019 - 2021 ABOUTFocused Project/Program Manager with 7 years of project organization, cross-functional collaboration, problem-solving, and customer-service experience. Highly driven team member who is seeking an opportunity to deliver effective results and exceed team and company goals.Master of Science degree in Administration with an emphasis in Project Management. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
After looking at the job profiles of graduates from the University of Oklahoma who studied Marketing, it’s clear that many have ventured into positions that blend marketing with other fields, particularly in finance and client management. A good amount of these alumni have become Financial Advisors or Financial Representatives, where they can employ marketing techniques to build client relationships and manage portfolios. These roles, while often based in finance, include critical marketing elements like client engagement, sales strategies, and communication, making them relevant to their Marketing degree. In fact, many of these jobs leverage skills like understanding client needs and developing strategic outreach to attract customers, showcasing how marketing principles can apply even in less traditional marketing roles.
However, it's worth noting that not every job held by these graduates aligns perfectly with their Marketing education. Roles like Compliance Coordinator and Quality Assurance Analyst show a disconnect, as they don't require the specific marketing skills they learned in college. Similarly, positions focused on project management or administrative duties only sometimes draw on marketing strategies. Overall, while many alumni have successfully found jobs where they can apply their marketing knowledge in relevant ways, others have drifted into unrelated fields, suggesting a mixed bag of outcomes for these graduates in the job market.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of Oklahoma):
Looking at the career paths of graduates from the University of Oklahoma who studied Marketing, there seems to be a mix of positive trajectories and a few that might not align closely with marketing roles. For many, their first jobs post-graduation often involve positions in sales or client relationships, like financial advising or project management, which can provide valuable skills that tie back to marketing. Over time, we see some of these individuals move into roles that are still connected to marketing, sales management, or strategic positions, but there are also examples where graduates veer off into different sectors, like finance or real estate, which may not be directly related to their marketing background.
Five to ten years down the road, graduates seem to find themselves in a variety of positions; some remain in the marketing field and take on more senior roles like Marketing Manager or Client Experience Manager, while others have transitioned into different professions altogether, such as finance or project management in technology companies. It's a bit of a mixed bag – while some have crafted solid careers rooted in marketing, others have found success in areas that might not utilize their marketing degree as directly. Overall, if you’re considering a marketing degree, it’s worth noting that it can open doors in various industries, but it also leaves room for diversification into other fields if that’s where your interests lead you.
Honestly, a Bachelor’s degree in Marketing can be pretty manageable, especially if you have a knack for creativity and enjoy working with people. At the University of Oklahoma, you'll dive into topics like consumer behavior and market research, which can be really interesting and engaging. The coursework is often a mix of theory and practical projects, so you get to apply what you learn. While it might have its tough spots, like any degree, it generally isn’t considered one of the hardest fields of study out there. If you stay on top of your assignments and participate actively, you should do just fine!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at these Marketing grads from the University of Oklahoma, it seems like some have definitely scored some decent paychecks while others are still climbing the ladder. For example, the grad who began as a Financial Representative and quickly jumped to a Vice President position likely rakes in a solid salary now. On the flip side, the graduate who's working as a Transport Specialist might not be pulling in quite as much money, especially with such a recent role. The variation in their job paths shows that while some are thriving in well-paying finance and managerial roles, others are still hustling in entry-level positions or in industries with lower salary ceilings. Overall, it seems like there's a mix of success stories and more modest earnings in the group.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of Oklahoma). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: