What can you do with a Marketing degree from Boise State University?

First, some facts. Of the Marketing graduates from Boise State University we've analyzed , here's how many have used (or NOT used) their degree in their career:

These are estimates based on AI analysis of 16 LinkedIn profiles (see below).

The verdict? Slightly below average. Overall, with an average relevance score of 62%, Marketing graduates from Boise State University have a slightly lower likelihood (-5%) of finding work in this field compared to the average graduate across all fields:

And for comparison, here's the chart for all profiles we've looked at across all degrees.

×

Also, after graduating, only 6% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.

See the details:

• What jobs can you get with a Marketing degree from Boise State University?
• What do Marketing graduates from Boise State University do 1, 5 or 10 years out?
• How hard is a Marketing degree from Boise State University? How long does it take?
• How much money can you make with a Marketing degree from Boise State University?
• What are the best colleges for Marketing?

View a random Marketing graduate from Boise State University and our analysis:

Relevance score: 38% We think this person has NOT gone into a career related to their degree. DEGREE INFO Graduated in 2012 from Boise State University with a Bachelor of Business Administration (BBA) in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATION Mason's Assistant DeVinaspre Masonry May 2012 - Aug 2012 The position of Mason's Assistant does not require any marketing-specific skills or knowledge, making it unrelated to the Bachelor's degree in Business Administration (BBA) in Marketing. Marketing/Production Manager Reflok Nov 2013 - Jul 2015 As a Marketing/Production Manager, this role directly utilizes marketing principles and strategies taught during the Bachelor's program, requiring specific marketing expertise on a daily basis. Tennis Coach Riverglen Junior High Sep 2016 - May 2018 The Tennis Coach position may involve some understanding of teamwork and communication that aligns with marketing principles, but it is not directly focused on marketing skills. Estimator/ Mitigation Lead Disaster Pro Nov 2016 - May 2018 The role of Estimator/Mitigation Lead does not require marketing knowledge or skills, as it is centered around project estimation and mitigation rather than marketing functions. Compliance Project Coordinator - Strike-Thru Pricing zulily Aug 2018 - Dec 2018 The Compliance Project Coordinator's role may require some marketing awareness regarding pricing strategies, but the core focus on compliance and pricing regulations does not directly pertain to marketing. Customer Associate Anthropologie May 2018 - Apr 2019 As a Customer Associate at Anthropologie, the position involves retail customer service rather than skills specifically related to marketing or business administration. Keyholder UNTUCKit Apr 2019 - Nov 2019 The Keyholder at UNTUCKit position does not utilize marketing knowledge directly, focusing instead on retail operations and customer interactions. Assistant Store Manager UNTUCKit Nov 2019 - Jan 2022 The Assistant Store Manager role at UNTUCKit may involve some basic marketing skills, such as understanding customer engagement, but it primarily focuses on retail management rather than marketing. Wonton/Noodle Chef Din Tai Fung Restaurant Group Apr 2022 - Dec 2022 The Wonton/Noodle Chef position does not require any marketing-related skills or knowledge, as it is centered on culinary tasks rather than business or marketing functions. Prep Cook DSquared Hospitality Company Jan 2023 - May 2023 The Prep Cook role does not involve any marketing skills or knowledge, concentrating instead on food preparation and kitchen operations. UX Designer and Production Coordinator REFTEKK, INC Jul 2023 - Present The UX Designer and Production Coordinator position may involve a certain degree of marketing knowledge relevant to user experience design, but it does not directly focus on the core qualifications of marketing from the Bachelor's degree. ABOUT I moved to Auburn, Washington from Boise, Idaho, where I lived for 27 years. I am a hard working, detail oriented person who thrives in a fast-paced friendly work environment. My work experience has taken me into multiple job fields, including, retail, e-commerce, disaster restoration and coaching. Being able to work in this many different industries has allowed me to gain valuable skills and perspectives such as, building internal and external relationships, teamwork, and being able to thrive in chaotic, stressful environments.

What jobs can you get with a Marketing degree from Boise State University?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:

• Assistant Store Manager
• Branch Manager
• Graphic Designer
• Marketing Intern
• Technical Recruiter
• Account Manager
• Accounts Payables
• Accounting Specialist
• Office Manager
• Event Planning

When looking at the career paths of graduates from Boise State University who studied Marketing, you'll notice a mix of jobs that vary considerably in how closely they relate to traditional marketing functions. Many graduates have found roles in sales, retail management, and healthcare, which all have some connection to marketing principles, but not all of these positions fully leverage the specific skills learned during their degree. For instance, jobs like Sales Lead at a retail store or a Client Care Coordinator have elements of customer engagement and sales strategies, hinting at marketing know-how, but roles like a Mason's Assistant or a prep cook are clearly detached from marketing responsibilities.

Some of the most relevant positions include Marketing Manager, Sales & Marketing Coordinator, and Digital Strategist, where the job requirements align closely with marketing skills. These roles actively use knowledge from their marketing education like creating marketing strategies, managing campaigns, or analyzing consumer behavior. On the flip side, many graduates also occupy roles that lean more towards sales, administration, or operations, which only tangentially connect to marketing. So, while a good number of these jobs tap into marketing skills, others don’t really capitalize on what the degree offers, showing a mixed bag of relevance in their career choices.

Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Boise State University):

What kind of career trajectories do Marketing graduates from Boise State University have? What do they do 1, 5 or 10 years out?

Graduates from Boise State University's Marketing program show a diverse range of career trajectories that reflect a mix of success in marketing-related fields and forays into other industries. When looking at the first jobs after graduating, many of these alumni often step into roles that are not strictly aligned with traditional marketing paths—like retail and sales positions. For instance, several recent graduates started off as sales associates or retail managers. There seems to be a common theme of gaining foundational experience in customer service and sales, which certainly adds to their understanding of consumer behavior, a key part of marketing.

As time passes—five to ten years after graduation—many graduates find themselves gravitating towards more strategic marketing roles or managerial positions, particularly in retail and tech companies. Positions such as Marketing Director, Digital Strategist, and even Senior Managerial roles emerge. However, it’s also clear that not everyone sticks tightly to marketing; some have shifted to roles in teaching, property management, or have launched entirely different career paths. Overall, while many alumni appear to have navigated towards relevant roles in marketing, there’s also a noticeable number who have taken alternative routes, indicating that career paths can vary significantly based on individual choices and opportunities that arise along the way. It’s a mixed bag, but with determination, it looks like there's potential for a lot of growth in various industries for these graduates!

How hard is a Marketing degree from Boise State University?

Honestly, a Bachelor’s degree in Marketing at Boise State University isn't super easy, but it's not the hardest thing out there either. It'll definitely challenge you, especially when it comes to understanding consumer behavior, marketing strategies, and even some stats and analytics, but many students find it enjoyable and engaging, thanks to a mix of creative projects and real-world applications. Plus, if you’re into things like social media, branding, and marketing trends, it can feel a lot more interesting than some other majors. Overall, it’s about the same level of difficulty as most business degrees—challenging, but if you keep up with your coursework and stay organized, you’ll likely do just fine!

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.

Do Marketing graduates from Boise State University tend to make good money?

Looking at the job history of these marketing grads from Boise State, it seems like some of them have landed pretty decent gigs, while others might still be climbing the ladder. A few, like the Regional Sales Manager and the Senior Manager at Micron Technology, likely have good salaries, especially since they’ve moved into leadership roles. On the flip side, others have bounced around a lot between roles, like those in retail or more entry-level positions, which might not be paying as well. Overall, it looks like there’s a mixed bag—some are raking it in, while a few might still be figuring things out financially. So, if you’re thinking about a marketing career, keep in mind that growth potential is there, but it can take time!

What buzzwords do Marketing graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Boise State University). This may or may not be useful:

What are the best colleges for Marketing?

Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:

College	Score	Count
Gonzaga University	84	10
University of Maryland - Robert H. Smith School of Business	81	13
Florida International University - College of Business	78	12
University of Wisconsin-Madison	76	17
University of Florida	75	18
University of Arizona	75	11
Portland State University	75	13
California State University, Long Beach	75	14
Bowling Green State University	74	13
LIM College	74	14
Michigan State University	73	11
Rider University	73	16
University of Colorado Boulder	72	15
Minnesota State University, Mankato	72	16
Bentley University	72	21
The Ohio State University	71	17
Fairfield University	71	11
John Carroll University	71	10
Florida State University	70	44
University of Kentucky	70	18
University of Wisconsin-La Crosse	70	16
Davenport University	70	17
The Ohio State University Fisher College of Business	70	29
Brigham Young University - Idaho	69	11
The University of Georgia	69	14
University of Delaware	69	17
Iowa State University - Ivy College of Business	69	10
Iowa State University	68	10
University of Louisiana at Lafayette	68	14
University of Minnesota - Carlson School of Management	68	15
Colorado State University	67	17
Grand Valley State University	67	30
Georgia State University	67	29
Kean University	67	15
Loyola Marymount University	67	19
Lindenwood University	67	11
California State University, Fullerton	66	26
University of Iowa	66	15
Old Dominion University	66	12
University of Nevada-Las Vegas	66	16
Indiana Wesleyan University	66	10
Loyola University Maryland	66	15
Arizona State University - W. P. Carey School of Business	66	14
Texas Tech University - Rawls College of Business	66	12
Georgia State University - J. Mack Robinson College of Business	66	14
Penn State University	65	50
Florida International University	65	24
Southern New Hampshire University	65	28
Auburn University	65	14
Oregon State University	65	12
The University of Texas at San Antonio	65	34
The University of Alabama	65	31
Virginia Tech	65	12
Utah Valley University	65	11
Eastern Michigan University	65	19
California State University, Chico	65	10
Seton Hall University	65	10
University of Houston	64	13
San Diego State University	64	32
Virginia Commonwealth University	64	15
University of North Carolina at Greensboro	64	16
Florida Gulf Coast University	64	10
University of Central Missouri	64	12
University of Utah - David Eccles School of Business	64	12
East Carolina University	63	17
California State University, Northridge	63	27
University of Arkansas	63	33
Appalachian State University	63	14
College of Charleston	63	15
University of Wisconsin-Eau Claire	63	16
University of Dayton	63	15
Shippensburg University of Pennsylvania	63	15
University of Cincinnati College of Business	63	11
University of South Florida	62	62
University of Nebraska-Lincoln	62	20
Boise State University	62	16
North Dakota State University	62	14
University of Nevada, Reno	62	13
The University of Southern Mississippi	62	14
Providence College	62	13
University of Central Florida	61	67
Texas A&M University	61	40
Louisiana State University	61	29
Miami University	61	28
University of Illinois at Chicago	61	11
San Diego State University-California State University	61	18
University of Louisville	61	23
University of Wisconsin-Green Bay	61	14
Western Governors University	60	38
Kent State University	60	21
California State Polytechnic University-Pomona	60	23
Central Michigan University	60	14
Florida Atlantic University	60	25
Ball State University	60	17
Montclair State University	60	13
California State University-Fullerton	60	12
University of North Carolina at Wilmington	60	10
Wichita State University	60	11
Salisbury University	60	11
Monmouth University	60	12
Columbus State University	60	10
Siena College	60	17
James Madison University	59	24
University of Pittsburgh	59	16
University of North Carolina at Charlotte	59	24
Kennesaw State University	59	22
Georgia Southern University	59	20
DePaul University	59	17
Northern Illinois University	59	23
University of Wisconsin-Milwaukee	59	46
Columbia College Chicago	59	12
The University of Tennessee at Chattanooga	59	21
Quinnipiac University	59	16
Southeastern Louisiana University	59	10
University of Montana	59	11
University of Cincinnati Carl H. Lindner College of Business	59	14
Texas State University	58	33
Illinois State University	58	19
West Virginia University	58	23
Rowan University	58	16
West Chester University of Pennsylvania	58	19
University of Wisconsin-Whitewater	58	15
Eastern Illinois University	58	13
Texas A&M University-Corpus Christi	58	15
University of Houston, C.T. Bauer College of Business	58	11
University of North Texas	57	44
The University of Texas at Arlington	57	12
University of Oklahoma	57	12
Baylor University	57	12
University of Tennessee, Knoxville	57	11
California State University, Fresno	57	16
The University of Akron	57	17
Slippery Rock University of Pennsylvania	57	10
Cleveland State University	57	14
Hofstra University	57	15
University of San Diego	57	12
University of Georgia - Terry College of Business	57	26
Roger Williams University	57	11
Pace University - Lubin School of Business	57	10
University of Missouri-Columbia	56	28
Missouri State University	56	16
Baruch College	56	25
University of San Francisco	56	11
University of St. Thomas	56	16
Sacred Heart University	56	15
Jacksonville State University	56	10
University of Phoenix	55	29
San Jose State University	55	30
Towson University	55	25
Western Washington University	55	15
Stephen F. Austin State University	55	12
University of Wisconsin Oshkosh	55	10
Temple University - Fox School of Business and Management	55	12
Liberty University	54	10
San Francisco State University	54	33
Texas Tech University	54	17
Wright State University	54	14
Indiana University - Kelley School of Business	54	17
Bryant University	54	16
University of Washington	53	10
Indiana University Bloomington	53	16
Grand Canyon University	53	18
University of Cincinnati	53	23
Clemson University	53	29
University of North Florida	53	17
California State University San Marcos	53	13
University of Central Oklahoma	53	10
State University of New York College at Oswego	53	10
Ohio University	52	15
Kansas State University	52	28
Mississippi State University	52	21
Loyola University Chicago	52	10
Coastal Carolina University	52	25
Sonoma State University	52	11
Temple University	51	20
Oklahoma State University	51	40
Western Michigan University	51	11
Southern Illinois University, Carbondale	51	17
Northern Kentucky University	51	16
The College of New Jersey	51	17
University of North Georgia	51	11
Northwood University	51	14
Florida State University - College of Business	51	16
California State University-Long Beach	50	12
Johnson & Wales University	50	11
University of West Georgia	50	16
University of Massachusetts Dartmouth	50	21
Kennesaw State University - Michael J. Coles College of Business	50	12
California State University-Northridge	49	19
University of Alabama	49	15
University of Tampa	49	15
University of Northern Colorado	49	11
University of Denver	49	10
Georgia Gwinnett College	48	11
Washington State University	47	15
The University of Texas at Dallas	47	17
Sam Houston State University	47	13
Oakland University	47	20
Radford University	47	13
Saint Joseph's University	47	14
Louisiana Tech University	46	12
Indiana University of Pennsylvania	45	17
Suffolk University	45	12
Fox School of Business at Temple University	45	14
University of Mississippi	44	18
East Tennessee State University	44	17
California State University-San Bernardino	43	10
California State University-Los Angeles	43	11
St. Cloud State University	43	12
The University of Memphis	42	10
Tarleton State University	41	13
University of South Alabama	38	10
Metropolitan State University of Denver	37	12
New Mexico State University	33	11
Abilene Christian University	29	11