First, some facts. Of the Marketing graduates from Florida State University we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 44 LinkedIn profiles (see below).
The verdict? Slightly above average. Overall, with an average relevance score of 70%, Marketing graduates from Florida State University have a slightly higher likelihood (+3%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 29% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 36%We think this person has NOT gone into a career related to their degree.DEGREE INFOGraduated in 2021 from Florida State University with a Bachelor of Science - BS in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONLacrosse CoachPALM BEACH REVOLUTION LACROSSE, LLC May 2021 - Present Event Assistant JP Sports + Entertainment, Inc. Jun 2021 - Dec 2022 Account Coordinator JP Sports + Entertainment, Inc. Jan 2023 - Present ABOUTGraduate of Florida State University with a Bachelor's degree in Marketing. I am currently employed by JP Sports + Entertainment, Inc. and have been with the company since 2021. We specialize in providing turnkey events and experiences through our expertise in event management, consulting services and client entertainment programs. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking at the job profiles of Florida State University Marketing graduates over the years, a clear trend emerges: many individuals have gravitated toward roles that are either directly linked to marketing or related fields such as sales, event management, or client relations. The most relevant positions include roles like Marketing Coordinator, Marketing Manager, or Account Executive, where the graduates are put in the thick of applying their marketing education. In contrast, a substantial number of alumni have found themselves in roles that, while they might use some marketing concepts, don't fully align with the specialized skills learned in a Marketing degree. Positions like Executive Assistants, Sales Representatives, or even Law Clerks comprise a significant portion of the data, showcasing a drift from traditional marketing-related roles.
Overall, while many of these graduates have managed to secure jobs relevant to their degree, there’s a notable number that veer off into positions that use peripheral skills rather than applying core marketing principles. It seems like getting a job in marketing isn’t the only path after graduation, with many alumni taking on diverse roles that might emphasize different skills altogether—from project management to operations. So, while a Marketing degree opens doors to related career paths, it's clear that not every graduate harnesses their marketing-specific training directly in their jobs. This reflects a broader job market reality where flexibility and diverse skill sets are increasingly valuable.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Florida State University):
Florida State University marketing graduates generally have a diverse range of career trajectories that show a mix of successful journeys in marketing-related roles and some veering off into other fields. For many of these graduates, their first jobs after college often fall into internship or entry-level positions related to marketing or coordination. For instance, those from the Class of 2018 started in roles like Marketing Coordinator or Sales Development Representative, while graduates from 2020 found themselves in positions such as Social Media Coordinator or Marketing Director. These initial roles appear to be foundational stepping stones into the marketing industry, offering valuable hands-on experience that often leads them to more specialized positions.
Fast forward five to ten years, and many of these graduates seem to carve a niche for themselves within marketing. Several have advanced to roles like Marketing Manager, Account Executive, or even Director levels, like those seen in the profiles of the 2016 and 2014 graduates. However, it's evident that not all graduates remain strictly within the marketing field; some shift into areas like project management or legal careers. Overall, while there are a few who seemingly drift into unrelated territories, the majority appear to find roles that align with their marketing degrees, suggesting that a Florida State education in marketing can lead to solid career opportunities if leveraged effectively.
So, if you're thinking about a Bachelor’s degree in Marketing, it's generally considered to be somewhere in the middle in terms of difficulty. At Florida State University, you’ll hit a mix of courses that cover everything from consumer behavior to digital marketing strategies, which can be challenging but also pretty interesting. It might be easier than something like engineering or hard sciences, but you’ll need to stay on top of assignments and group projects to really do well. Plus, you'll get to work on creative projects, which can make the learning feel a lot more engaging. Overall, if you're organized and enjoy the subject, you should be able to handle it just fine!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at the career paths of these Florida State University marketing grads, it seems like many have found decent job opportunities, with some really leveling up their earnings over time. Some, like the graduates who became attorneys or landed roles at Government and the State Department have steps that likely come with pretty solid salaries. Others who have gone into marketing roles tend to start with lower-paying positions, like internships and coordinators, but many have risen to managerial or specialist positions that suggest a good paycheck. All in all, while there’s a mix of roles with varying pay scales, it looks like a good number of these folks have carved out a path to well-paying gigs in their fields.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Florida State University). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: