First, some facts. Of the Marketing graduates from University of Northern Colorado we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 11 LinkedIn profiles (see below).
The verdict? Significantly below average. Overall, with an average relevance score of 49%, Marketing graduates from University of Northern Colorado have a much lower likelihood (-18%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 0% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 70%We think this person has gone into a career only somewhat relevant to their degree.DEGREE INFOGraduated in 2019 from University of Northern Colorado with a Bachelor of Business Administration - BBA in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONCloud Generation SpecialistPax8 Jan 2020 - Mar 2021 Senior Cloud Generation Specialist Pax8 Apr 2021 - Aug 2021 Channel Development Representative Pax8 Aug 2021 - Apr 2022 Channel Account Manager Pax8 Apr 2022 - May 2023 Account Manager Todyl Jun 2023 - Aug 2023 Account Executive Breach Secure Now Sep 2023 - Apr 2024 Business Development Manager Breach Secure Now Apr 2024 - Present ABOUTCurrently assisting managed service provider partners with cloud based solutions.Career Focus in Sales and Marketing. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
Looking at the job history of graduates from the University of Northern Colorado with a degree in Marketing, it's clear that there are a lot of different directions people have gone in. Many have taken on roles that aren't strictly marketing-related, like contract positions in land administration, executive assistant roles, or even positions in the legal field. This kind of shows that a degree in marketing can lead to many paths, but it might not always be directly connected to a traditional marketing job. For example, jobs like Lease Records Analyst or Office and Administrative Assistant rely on organizational or communication skills but lack the direct application of marketing knowledge.
However, there are definitely a few standout roles that really tap into that marketing education. Some graduates have found positions like Online Marketing Consultant, Marketing and Operational Manager, or even roles in social media marketing where they are actively using the marketing strategies they learned. These jobs highlight the skills taught in their marketing programs, while others, like customer service or finance-related positions, tend to steer away from those core marketing concepts. Overall, while many graduates are working jobs that touch on marketing principles, the correlation between their actual roles and their degree seems to vary quite a bit. It's a mixed bag where solid marketing roles are often overshadowed by less relevant positions.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of Northern Colorado):
Looking at the career trajectories of graduates from the University of Northern Colorado's Marketing program, it's clear that there's quite a mix of paths. Many of the graduates from the past few years have started their careers in roles that are somewhat related to marketing, like online marketing consulting or social media marketing. However, it's also noticeable that a fair number have gravitated towards roles that don’t directly tie back to marketing, such as office administration or loan processing. This could suggest a transitional phase where recent grads are exploring various job opportunities before finding their niche in the marketing world.
Fast forward a few years, and those who have stuck with marketing-related positions tend to move up into more senior roles, like customer success leads or marketing managers. Others have made quite a leap into different sectors altogether, like operations or law. It’s a bit of a mixed bag, really. Some have found solid, upward-moving careers in marketing, while others might not be using their degree as much as they’d hoped. So, if you’re thinking about studying Marketing, just keep in mind that, while a lot of people end up where they want to be, there are also a good number who take a detour before finding their true calling.
Getting a Bachelor’s degree in Marketing at the University of Northern Colorado, or really at any school, can be a mix of challenging and manageable, depending on your interests and strengths. Generally, it covers a range of topics like consumer behavior, marketing strategies, and digital marketing, which can be pretty fun if you're into creativity and understanding what makes people tick. The workload isn't as intense as, say, engineering or pre-med programs, but you’ll still have to put in the effort, especially if you want to get the most out of group projects and presentations. So, if you’re passionate about the subject, it’ll feel less like a slog and more like an engaging experience, though it definitely has its tougher moments!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at these graduates from the University of Northern Colorado, it seems like most of them are finding their way into decent-paying jobs, but it's a mixed bag. For instance, the ones who graduated in 2019 are climbing the career ladder fast, with roles like Assistant Vice President and Senior Customer Success Lead, which likely come with solid paychecks. On the flip side, graduates like the missionary and some in customer service roles aren’t exactly raking it in, and those jobs often pay on the lower end of the spectrum. Overall, while some are on a promising financial path, others might be dealing with entry-level salaries that can be a bit rough, especially if they’re just starting out. So, yeah, it looks like some are doing pretty well while others are still figuring things out!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of Northern Colorado). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: