First, some facts. Of the Marketing graduates from University of Louisville we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 23 LinkedIn profiles (see below).
The verdict? Below average. Overall, with an average relevance score of 61%, Marketing graduates from University of Louisville have a lower likelihood (-6%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 30% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 96%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2018 from University of Louisville with a Bachelor's degree in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONMarketing Procurement SpecialistHeaven Hill Brands Jun 2018 - May 2020 Sales Representative KYK Marketing Jun 2020 - Aug 2020 ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
After checking out the LinkedIn profiles of folks who graduated with a Marketing degree from the University of Louisville, it's clear that many of them have landed in jobs that vary quite a bit. A common theme seems to be that a lot of positions, especially early in their careers, aren't strictly marketing roles. Many graduates found themselves in positions like account management, customer service, or operations where marketing skills aren't fully utilized. For instance, roles like Sales Advisors and Customer Care Agents do incorporate some aspects of marketing, like customer interaction, but they mainly focus on service or sales rather than the creative or strategic side of marketing that many might think of. This trend continues with various roles in management and operational support that are relevant to business, yet only occasionally touch on marketing principles.
But it's not all doom and gloom for these marketing grads! Several individuals have found their way into more directly related marketing positions, such as Marketing Coordinators, Event Managers, and Digital Campaign Managers—roles where they can really flex their marketing muscles. It's likely that the further along they progress in their careers, the more they end up in roles that truly value their marketing education. While the initial jobs might not always align with their degree, many are making their way to positions that are right on target with marketing theories and tactics. So, overall, the journey for these grads seems to be a mix of exploring related fields and discovering opportunities that tap into their marketing knowledge as they build their careers.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of Louisville):
Looking at the career trajectories of Marketing graduates from the University of Louisville, it’s pretty clear that many of them have found their way into relevant roles within the marketing and business sectors. For most, their first jobs right after graduation tend to be in entry-level positions like account management, internships, or sales roles, which makes sense for marketing majors trying to get their feet wet in the industry. Over the years, a lot of these graduates show noticeable upward mobility, climbing the ranks into positions like Director or Vice President, especially in companies related to healthcare, technology, and advertising. This suggests that their degrees have served them well, opening doors to fulfilling careers within the marketing field.
Fast forward five to ten years down the line, you'll see a mix of folks who have stuck with traditional marketing roles and those who have branched out into leadership positions or completely different fields. While some ventured into other sectors like finance or education, many ended up in roles that still capitalize on their marketing expertise, such as digital marketing or client success management. Overall, it seems like a good number of these graduates are making significant strides in their careers, with many maintaining a solid connection to their marketing roots. Sure, not every path turned out perfectly in the industry, but there's enough positive momentum here to say that a Marketing degree from U of L can definitely set you up for success in the workforce!
Getting a Bachelor’s degree in Marketing can be a mix of fun and challenging, and at the University of Louisville, it’s pretty much the same deal! The coursework usually dives into things like consumer behavior, market research, and digital marketing, which can be super interesting but also requires a fair bit of studying and group projects. Some students find the math-heavy parts like statistics a bit tough, but if you're good with numbers and enjoy creative projects, you might find it easier than other degrees. Overall, while it's not the easiest degree out there, it's definitely manageable for most people who are motivated and put in the effort!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Alright, so looking at these Marketing grads from the University of Louisville, it seems like those from earlier years are doing pretty well, especially the 2010 and 2011 graduates who climbed the ladder quickly at good companies, with positions like Vice President and Corporate Director. They likely made decent money, considering their progression and roles in the corporate world. The 2013 grad's been on a steady path too, looking at their future VP role and teaching gig. As for the more recent grads, like those from 2020 and 2023, it's still a bit early to tell if they’re hitting those big paychecks yet. Many of them have started in lower-level roles, and while they could make good money eventually, they'd probably need a few more years of experience to really rake it in. Overall, it looks like some are definitely on their way to making bank, while others have a bit more climbing to do!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of Louisville). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: