What can you do with a Marketing degree from The University of Alabama?

First, some facts. Of the Marketing graduates from The University of Alabama we've analyzed , here's how many have used (or NOT used) their degree in their career:

These are estimates based on AI analysis of 31 LinkedIn profiles (see below).

The verdict? Slightly below average. Overall, with an average relevance score of 65%, Marketing graduates from The University of Alabama have a slightly lower likelihood (-2%) of finding work in this field compared to the average graduate across all fields:

And for comparison, here's the chart for all profiles we've looked at across all degrees.

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Also, after graduating, only 19% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.

See the details:

• What jobs can you get with a Marketing degree from The University of Alabama?
• What do Marketing graduates from The University of Alabama do 1, 5 or 10 years out?
• How hard is a Marketing degree from The University of Alabama? How long does it take?
• How much money can you make with a Marketing degree from The University of Alabama?
• What are the best colleges for Marketing?

View a random Marketing graduate from The University of Alabama and our analysis:

Relevance score: 42% We think this person has gone into a career only somewhat relevant to their degree. DEGREE INFO Graduated in 2012 from The University of Alabama with a Bachelor of Business Administration (B.B.A.) in Marketing. Also pursued further education since (see below). JOB HISTORY SINCE GRADUATION Mortgage Interim Loan Processor Wells Fargo Aug 2012 - Nov 2012 The Mortgage Interim Loan Processor position does not directly utilize marketing skills or knowledge from a Business Administration degree focused on Marketing. Teller Wells Fargo Mar 2014 - Apr 2016 As a Teller, the job primarily involves financial transaction processing and customer service, which does not align with the core qualifications of a marketing degree. Teller Alabama One Credit Union Apr 2016 - Jul 2016 The Teller position at Alabama One Credit Union similarly focuses on banking operations rather than skills or knowledge related to marketing. Loan Officer Regions Bank Jan 2017 - May 2017 The Loan Officer role requires some understanding of customer psychology and sales tactics, which can be tangentially related to marketing, but is not fully aligned with a marketing degree. Loan Officer Assistant ROCK MORTGAGE - a division of Bank of Little Rock Mortgage Jul 2017 - Oct 2017 As a Loan Officer Assistant, the job may involve some marketing-related tasks in promoting loan products, but the core qualifications are more centered on loan processing and customer service skills. Mortgage Loan Originator Southwest Funding May 2018 - Aug 2019 The Mortgage Loan Originator position involves sales and customer relationship skills that may align with marketing principles, but it is primarily focused on loan origination rather than marketing itself. Mortgage Banker LeaderOne Financial Jul 2019 - Mar 2020 Similar to the previous roles, the Mortgage Banker position may utilize some marketing strategies in selling mortgage products, but the core functions are more finance-oriented. Mortgage Loan Originator Regions Bank Jul 2020 - Dec 2023 The Mortgage Loan Originator position at Regions Bank involves some elements of marketing in terms of customer acquisition and relationship management, but overall functions are finance-related. Senior Relationship Manager Truist Jul 2023 - Present As a Senior Relationship Manager, this position involves strategic marketing and customer relationship development, directly aligning with the skills and knowledge acquired from a marketing degree. FURTHER DEGREES DONE SINCE GRADUATING Master of Science - MS Liberty University 2018 - 2020 ABOUT Future Homeowners, If you're looking for a knowledgeable mortgage lender that will do everything possible to make sure that you get the most favorable financing options available to purchase your dream home, then look no further... Contact me. I'm always available!!

What jobs can you get with a Marketing degree from The University of Alabama?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:

• Tennis Professional
• Research Assistant
• Intern
• First Officer, EMB505
• Graphic Designer
• Teller
• Mortgage Loan Originator
• Sales Representative
• Marketing Consultant
• Content Marketing Specialist

Looking at the jobs held by graduates from the University of Alabama with a degree in Marketing, it's clear that there's a mix of roles that relate to marketing and those that don’t, or only tangentially connect to the field. The most common job types include roles in financial institutions (like Regions Bank and Wells Fargo), project management positions, and more specialized roles in marketing, like marketing intern or coordinator positions. While some of these positions have elements that can be associated with marketing—like customer engagement and relationship management—many are actually much more focused on administration, strategy analysis, or finance, which means they don’t fully leverage the marketing principles learned during their studies.

Interestingly, there are a few standout roles that do align more closely with what you'd expect from a marketing grad. Positions like the Marketing Intern at The Walt Disney Company, Marketing Specialist at Vallen USA, and various roles in social media management directly utilize the marketing skills that were taught in the curriculum. But overall, it seems like a lot of graduates are finding themselves in roles that, while valuable, don’t use their marketing knowledge as much as they might have hoped. So if you're considering a marketing degree, just know that while it can open doors to various careers, not every job will be a textbook marketing role!

Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to The University of Alabama):

What kind of career trajectories do Marketing graduates from The University of Alabama have? What do they do 1, 5 or 10 years out?

Based on the profiles of Marketing graduates from The University of Alabama, it’s clear that many of them start their careers in various roles that are somewhat aligned with marketing. For those who graduated in the earlier years (like 2010 to 2016), we see people landing internships or entry-level positions in corporate partnerships, strategy analysis, and marketing assistance. Some ventured into more traditional roles in finance and banking, which might not scream "marketing" at first glance but definitely involve skills that align with the discipline, like strategic thinking and customer engagement. This suggests that early on, these graduates are open to diverse career paths that can leverage their marketing education, even if their titles don’t always have "marketing" in them right away.

Fast forward five to ten years, many of these individuals seem to gravitate towards more senior roles either in direct marketing positions or in areas that harness their marketing skills, such as project management, client relations, or specific roles within financial institutions. For example, graduates from 2010 now hold senior positions and leadership roles, indicating a positive career trajectory that stayed within and utilized their marketing backgrounds. Others have branched off to start their own businesses or work in creative roles that directly tie back to their marketing education. Overall, while some paths may appear to diverge from traditional marketing roles, most graduates have found ways to incorporate their marketing knowledge into their careers, whether directly in marketing or in roles where marketing skills are valuable. This paints a picture of a versatile degree that opens many doors, which is encouraging news for anyone considering a similar path!

How hard is a Marketing degree from The University of Alabama?

Honestly, a Bachelor’s degree in Marketing at The University of Alabama is pretty manageable, especially if you’ve got an interest in the subject. It's not super easy, but it’s definitely not the hardest degree out there. You'll dive into some interesting stuff like consumer behavior, market research, and digital marketing, which can be fun if you're into that kind of thing. It’s a mix of creative and analytical work, so if you enjoy thinking outside the box while also crunching some numbers, you should be fine. Just be ready to put in some effort on group projects and presentations—they're a big part of the program! Overall, I'd say it's fairly average in terms of difficulty, so if you're motivated, you’ll do just fine.

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.

Do Marketing graduates from The University of Alabama tend to make good money?

Looking at the career paths of these marketing graduates from The University of Alabama, it seems like some of them are doing pretty well financially, especially those who took on roles in banks, tech, or creative agencies where positions like Senior Project Manager or Director tend to pay well. For instance, the graduate from 2010 has moved up to a Senior Vice President role, which usually comes with a hefty salary. Others, like recent grads, are still in entry-level or internship positions, which might not be as lucrative right now but can lead to better pay as they gain experience. Overall, while some are in roles that suggest they’re making decent money, others are still climbing the ladder, so it really depends on the specific job and industry they ended up in!

What buzzwords do Marketing graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to The University of Alabama). This may or may not be useful:

What are the best colleges for Marketing?

Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:

College	Score	Count
Gonzaga University	84	10
University of Maryland - Robert H. Smith School of Business	81	13
Florida International University - College of Business	78	12
University of Wisconsin-Madison	76	17
University of Florida	75	18
University of Arizona	75	11
Portland State University	75	13
California State University, Long Beach	75	14
Bowling Green State University	74	13
LIM College	74	14
Michigan State University	73	11
Rider University	73	16
University of Colorado Boulder	72	15
Minnesota State University, Mankato	72	16
Bentley University	72	21
The Ohio State University	71	17
Fairfield University	71	11
John Carroll University	71	10
Florida State University	70	44
University of Kentucky	70	18
University of Wisconsin-La Crosse	70	16
Davenport University	70	17
The Ohio State University Fisher College of Business	70	29
Brigham Young University - Idaho	69	11
The University of Georgia	69	14
University of Delaware	69	17
Iowa State University - Ivy College of Business	69	10
Iowa State University	68	10
University of Louisiana at Lafayette	68	14
University of Minnesota - Carlson School of Management	68	15
Colorado State University	67	17
Grand Valley State University	67	30
Georgia State University	67	29
Kean University	67	15
Loyola Marymount University	67	19
Lindenwood University	67	11
California State University, Fullerton	66	26
University of Iowa	66	15
Old Dominion University	66	12
University of Nevada-Las Vegas	66	16
Indiana Wesleyan University	66	10
Loyola University Maryland	66	15
Arizona State University - W. P. Carey School of Business	66	14
Texas Tech University - Rawls College of Business	66	12
Georgia State University - J. Mack Robinson College of Business	66	14
Penn State University	65	50
Florida International University	65	24
Southern New Hampshire University	65	28
Auburn University	65	14
Oregon State University	65	12
The University of Texas at San Antonio	65	34
The University of Alabama	65	31
Virginia Tech	65	12
Utah Valley University	65	11
Eastern Michigan University	65	19
California State University, Chico	65	10
Seton Hall University	65	10
University of Houston	64	13
San Diego State University	64	32
Virginia Commonwealth University	64	15
University of North Carolina at Greensboro	64	16
Florida Gulf Coast University	64	10
University of Central Missouri	64	12
University of Utah - David Eccles School of Business	64	12
East Carolina University	63	17
California State University, Northridge	63	27
University of Arkansas	63	33
Appalachian State University	63	14
College of Charleston	63	15
University of Wisconsin-Eau Claire	63	16
University of Dayton	63	15
Shippensburg University of Pennsylvania	63	15
University of Cincinnati College of Business	63	11
University of South Florida	62	62
University of Nebraska-Lincoln	62	20
Boise State University	62	16
North Dakota State University	62	14
University of Nevada, Reno	62	13
The University of Southern Mississippi	62	14
Providence College	62	13
University of Central Florida	61	67
Texas A&M University	61	40
Louisiana State University	61	29
Miami University	61	28
University of Illinois at Chicago	61	11
San Diego State University-California State University	61	18
University of Louisville	61	23
University of Wisconsin-Green Bay	61	14
Western Governors University	60	38
Kent State University	60	21
California State Polytechnic University-Pomona	60	23
Central Michigan University	60	14
Florida Atlantic University	60	25
Ball State University	60	17
Montclair State University	60	13
California State University-Fullerton	60	12
University of North Carolina at Wilmington	60	10
Wichita State University	60	11
Salisbury University	60	11
Monmouth University	60	12
Columbus State University	60	10
Siena College	60	17
James Madison University	59	24
University of Pittsburgh	59	16
University of North Carolina at Charlotte	59	24
Kennesaw State University	59	22
Georgia Southern University	59	20
DePaul University	59	17
Northern Illinois University	59	23
University of Wisconsin-Milwaukee	59	46
Columbia College Chicago	59	12
The University of Tennessee at Chattanooga	59	21
Quinnipiac University	59	16
Southeastern Louisiana University	59	10
University of Montana	59	11
University of Cincinnati Carl H. Lindner College of Business	59	14
Texas State University	58	33
Illinois State University	58	19
West Virginia University	58	23
Rowan University	58	16
West Chester University of Pennsylvania	58	19
University of Wisconsin-Whitewater	58	15
Eastern Illinois University	58	13
Texas A&M University-Corpus Christi	58	15
University of Houston, C.T. Bauer College of Business	58	11
University of North Texas	57	44
The University of Texas at Arlington	57	12
University of Oklahoma	57	12
Baylor University	57	12
University of Tennessee, Knoxville	57	11
California State University, Fresno	57	16
The University of Akron	57	17
Slippery Rock University of Pennsylvania	57	10
Cleveland State University	57	14
Hofstra University	57	15
University of San Diego	57	12
University of Georgia - Terry College of Business	57	26
Roger Williams University	57	11
Pace University - Lubin School of Business	57	10
University of Missouri-Columbia	56	28
Missouri State University	56	16
Baruch College	56	25
University of San Francisco	56	11
University of St. Thomas	56	16
Sacred Heart University	56	15
Jacksonville State University	56	10
University of Phoenix	55	29
San Jose State University	55	30
Towson University	55	25
Western Washington University	55	15
Stephen F. Austin State University	55	12
University of Wisconsin Oshkosh	55	10
Temple University - Fox School of Business and Management	55	12
Liberty University	54	10
San Francisco State University	54	33
Texas Tech University	54	17
Wright State University	54	14
Indiana University - Kelley School of Business	54	17
Bryant University	54	16
University of Washington	53	10
Indiana University Bloomington	53	16
Grand Canyon University	53	18
University of Cincinnati	53	23
Clemson University	53	29
University of North Florida	53	17
California State University San Marcos	53	13
University of Central Oklahoma	53	10
State University of New York College at Oswego	53	10
Ohio University	52	15
Kansas State University	52	28
Mississippi State University	52	21
Loyola University Chicago	52	10
Coastal Carolina University	52	25
Sonoma State University	52	11
Temple University	51	20
Oklahoma State University	51	40
Western Michigan University	51	11
Southern Illinois University, Carbondale	51	17
Northern Kentucky University	51	16
The College of New Jersey	51	17
University of North Georgia	51	11
Northwood University	51	14
Florida State University - College of Business	51	16
California State University-Long Beach	50	12
Johnson & Wales University	50	11
University of West Georgia	50	16
University of Massachusetts Dartmouth	50	21
Kennesaw State University - Michael J. Coles College of Business	50	12
California State University-Northridge	49	19
University of Alabama	49	15
University of Tampa	49	15
University of Northern Colorado	49	11
University of Denver	49	10
Georgia Gwinnett College	48	11
Washington State University	47	15
The University of Texas at Dallas	47	17
Sam Houston State University	47	13
Oakland University	47	20
Radford University	47	13
Saint Joseph's University	47	14
Louisiana Tech University	46	12
Indiana University of Pennsylvania	45	17
Suffolk University	45	12
Fox School of Business at Temple University	45	14
University of Mississippi	44	18
East Tennessee State University	44	17
California State University-San Bernardino	43	10
California State University-Los Angeles	43	11
St. Cloud State University	43	12
The University of Memphis	42	10
Tarleton State University	41	13
University of South Alabama	38	10
Metropolitan State University of Denver	37	12
New Mexico State University	33	11
Abilene Christian University	29	11