First, some facts. Of the Marketing graduates from University of Cincinnati Carl H. Lindner College of Business we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 14 LinkedIn profiles (see below).
The verdict? Below average. Overall, with an average relevance score of 59%, Marketing graduates from University of Cincinnati Carl H. Lindner College of Business have a lower likelihood (-8%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 0% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 9%We think this person has NOT gone into a career related to their degree.DEGREE INFOGraduated in 2018 from University of Cincinnati Carl H. Lindner College of Business with a Bachelor's degree in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONMarketing, Growth & DevelopmentBliss In A Bottle Jun 2018 - Jan 2019 Healthcare Consultant ID Medical Solutions Jan 2019 - Present ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking at the job landscape for graduates with a Marketing degree from the University of Cincinnati's Carl H. Lindner College of Business, it's clear that many have taken on roles directly tied to marketing. A lot of the positions like Marketing Assistant, Marketing Manager, or even Marketing Director show a strong connection to the foundational skills learned in their degree, indicating that those who went down the marketing path are applying what they studied in real-world settings. For instance, roles at places like Chick-fil-A and various entertainment venues highlight how these grads are taking their marketing knowledge and using it to shape brand strategies and engage audiences.
However, there are also a fair number of graduates who have ventured into roles that aren’t strictly marketing-focused. Positions such as Analyst, Sales Specialist, or Operations Associate often leverage some soft skills related to marketing, like customer interaction and communication, but don’t directly apply core marketing principles. This mix suggests that while many graduates find their way into marketing roles, others may take a different route that branches out to adjacent fields. Overall, it seems like a solid portion of these grads are finding jobs that resonate with their marketing education, while others are still able to use their skills in diverse, albeit less direct, ways.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of Cincinnati Carl H. Lindner College of Business):
Looking at the career paths of graduates from the University of Cincinnati's Carl H. Lindner College of Business who majored in Marketing, it seems like many of them have started out in entry-level marketing or sales positions right after graduation. For instance, some began as Marketing Assistants or Sales Specialists, which is pretty common for fresh graduates trying to gain experience. This initial jump into roles that are hands-on in the marketing field set a solid foundation for their future careers.
Fast forward five years or so, and it's clear that most of these graduates have moved up the ladder. Many of them have taken on more strategic roles, such as Marketing Managers or even Directors, and some have ventured into leadership positions. A few have expanded their horizons and shifted towards consulting or operational roles in various organizations. While there are a couple of outliers who appear to have taken paths less focused on traditional marketing, the general trend shows that these graduates are often finding themselves in meaningful and relevant marketing careers that reflect their degrees, which is a great sign for anyone considering this major!
Honestly, getting a Bachelor’s degree in Marketing can be a bit of a mixed bag—especially at a solid school like the University of Cincinnati’s Carl H. Lindner College of Business. On one hand, you might find some classes pretty manageable, especially if you enjoy creativity and working with people. But on the other hand, you’ll definitely encounter some tougher courses in analytics and strategy that require a bit more brainpower. Overall, it’s about average difficulty for a business degree; it’s not a walk in the park, but if you stay organized, keep up with your projects, and engage in your classes, you should be just fine!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Based on the profiles you shared, it looks like some graduates from the University of Cincinnati's Lindner College of Business have made pretty decent progress in their careers, and likely a fair amount of money too, especially those who have moved into management or specialized roles. For example, the person who worked their way up at Triplefin and is now a Manager at AmerisourceBergen probably earns a solid salary given their director-level experience. Similarly, the graduates who have taken on senior roles at respected universities or organizations like Boston University and the University of Chicago likely are making good money, especially in positions that focus on operations and advancement. On the flip side, some recent grads like those in customer service or entry-level positions might not be raking it in just yet, but they're starting out and can still move up the ladder. Overall, it's a mixed bag, but there are definitely success stories among these graduates!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of Cincinnati Carl H. Lindner College of Business). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: