First, some facts. Of the Marketing graduates from University of Central Missouri we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 12 LinkedIn profiles (see below).
The verdict? Slightly below average. Overall, with an average relevance score of 64%, Marketing graduates from University of Central Missouri have a slightly lower likelihood (-3%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 8% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 50%We think this person has gone into a career only somewhat relevant to their degree.DEGREE INFOGraduated in 2022 from University of Central Missouri with a Bachelor of Business Administration - BBA in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONMarketing CoordinatorCASA of Johnson & Wyandotte Counties Aug 2022 - Present ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
When looking at the job profiles of graduates from the University of Central Missouri who studied Marketing, there's a pretty mixed bag. Many grads found themselves in roles that stray quite far from traditional marketing, like branch managers, customer service reps, or even in regulatory positions. For instance, jobs like Mortgage Consultant or Regulatory Associate focus more on finance and compliance rather than the creative or strategic elements of marketing that you'd expect from a marketing degree. Even roles that might touch on marketing, like account management, often lean more into project management than actual marketing practice.
However, there are definitely bright spots where the connection to marketing is strong. Positions like Development Manager at nonprofit organizations, Sales Manager, and Marketing Specialist rightfully highlight the marketing expertise these grads gained in school. Roles focused on event coordination, digital marketing, and branding really showcase how marketing principles can thrive in various settings. So, while some grads ended up in jobs that barely relate to their degree, others found excellent opportunities where they could flex their marketing muscles. It's a classic case of exploring different paths; some hit the mark, while others seem to wander off course a bit. Overall, it’s clear that there are career opportunities out there that truly leverage a marketing background, but it’s not a one-size-fits-all situation.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of Central Missouri):
The career trajectories of graduates from the University of Central Missouri with a degree in Marketing reveal a mix of outcomes, with many finding their footing in relevant industries, while others seem to have diverged from traditional marketing roles. For many, their first jobs after graduation often fall into positions such as account management, event coordination, or even sales roles, which leverage their marketing skills—even if they aren't direct marketing jobs. For instance, graduates from 2011 to 2020 frequently found themselves in positions like event coordinator, customer service representative, or sales development roles, suggesting they were able to start their careers relatively well, tapping into their marketing foundation wherever possible.
As these professionals advance in their careers, evidence shows a significant number transitioned into more specialized marketing roles or management positions over the years. Around the five and ten-year marks, we see some graduates embracing titles such as Marketing Specialist, Digital Marketing Specialist, or even upper management roles like Director of Development. However, a good number also seem to branch out into fields like sales, operations, or even completely unrelated sectors, highlighting that not every path leads directly to a marketing-centric career. In conclusion, while many graduates are carving out solid, relevant career paths in marketing or closely related areas, others are exploring diverse job landscapes, indicating a range of post-graduation success stories—both in the marketing sphere and beyond. Overall, it looks pretty promising for those claiming a marketing degree!"
Honestly, a Bachelor’s degree in Marketing can be a pretty manageable path, especially at places like the University of Central Missouri. While you definitely have to put in some effort—like any degree—the coursework tends to be a mix of creative and analytical stuff, which means it can be fun too! You’ll do a bit of everything from learning about consumer behavior to dabbling in digital marketing, and if you’re someone who enjoys working with people and brainstorming ideas, you’ll probably find it interesting. Of course, there will be challenges and late-night study sessions, but overall, it’s not considered one of the toughest degrees out there. It’s all about balancing the work and finding a rhythm that works for you!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
So, looking at these Marketing grads from the University of Central Missouri, it seems like some of them are doing pretty well while others are still finding their way. The ones who graduated earlier, like in 2011, have worked their way up into high-level, specialized roles, particularly in finance and regulatory positions, which usually pay decently. The 2015 graduates also have solid career paths, moving into management roles which often come with good salaries. On the flip side, some of the more recent grads are still in entry-level positions or bouncing around different roles, which might not pay as much right off the bat. Overall, if you play your cards right and keep climbing, it looks like a Marketing degree from UCM can set you up for a decent paycheck, especially as you gain experience!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of Central Missouri). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: