First, some facts. Of the Marketing graduates from Suffolk University we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 12 LinkedIn profiles (see below).
The verdict? Bad. Overall, with an average relevance score of 45%, Marketing graduates from Suffolk University have a substantially lower likelihood (-22%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 33% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 74%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2016 from Suffolk University with a Bachelor of Science - BS in Marketing. Also pursued further education since (see below). JOB HISTORY SINCE GRADUATIONSocial Media at LancmeL'Oral Aug 2016 - Jul 2017 Integrated Marketing at Tomas Maier Kering May 2018 - Jul 2018 Integrated Marketing Fendi Sep 2019 - Aug 2020 Digital Marketing Louis Vuitton Sep 2020 - Aug 2022 Member, Board of Directors Veepee Jul 2020 - Present FURTHER DEGREES DONE SINCE GRADUATINGMaster of Science - MSNew York University 2017 - 2019 Software Engineering Bootcamp 42 2019 - 2019 ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
After looking through the jobs held by graduates of the Marketing program at Suffolk University, it seems like there’s a pretty mixed bag when it comes to how directly related their roles are to marketing. A lot of the positions seem to be in customer service or account management, which can touch on some marketing aspects, but they don't heavily rely on the core marketing skills learned in their degrees. For example, roles like Account Representative or Member Service Representative generally focus more on customer interactions than on actual marketing strategies. Even when they worked in more related areas like social media or integrated marketing, these roles weren’t super common across the board.
However, there are definitely some exceptions! A few graduates landed solid marketing positions, like Brand Ambassadors and Marketing Communications Specialists, which clearly align with their education and involve applying marketing principles directly. In general, it looks like many graduates ended up in jobs that don’t fully utilize their marketing skills. While they may pick up some useful experiences and transferable skills along the way, not all of them are working in fields that directly capitalize on the knowledge they gained during their studies. So, it might be a good idea for future marketing students to think about how they can seek out roles that make the most of their degree from the start.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Suffolk University):
Looking at the career trajectories of Suffolk University marketing graduates, it's clear that their first jobs out of college vary quite a bit but generally lean towards roles that are somewhat related to marketing and communications. Many start in positions like account representatives or assistants in service-oriented roles, which makes sense as they’re often looking to build experience while using their communication skills. Those who graduated as far back as 2010 have taken somewhat unexpected turns, with roles that aren't always directly linked to marketing after a few years, like working in education or as financial advisors. This suggests a mixed bag in terms of leveraging their degrees immediately after graduation.
Fast forward five to ten years, and the picture becomes a bit clearer. Some graduates seem to have found their niche in the marketing field, landing roles with major companies in integrated marketing, digital strategy, and even corporate communication, indicating successful careers in relevant fields. Others, however, have branched out into different industries, which might imply they’re either pivoting away from directly using their marketing knowledge or are building well-rounded skills in various areas. Overall, it looks like while some Suffolk graduates are thriving in established marketing roles, others are navigating diverse career paths, reflecting a range of outcomes that might not always align perfectly with their marketing degrees. So, if you're thinking about a marketing degree, just know it can lead you to a variety of interesting places—some more directly related to marketing than others!
Getting a Bachelor’s degree in Marketing at Suffolk University, or really anywhere, is about what you make of it. It's not typically considered one of the hardest degrees out there, especially compared to something like engineering or physics. You'll get to dive into fun topics like consumer behavior, digital marketing, and branding, which can be pretty engaging. There are definitely challenging projects and group work, but overall, if you stay organized and manage your time well, it’s definitely manageable. So, if you’ve got a decent work ethic and a bit of creativity, you’ll probably find it more interesting than super tough!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at the job histories of these Suffolk University marketing grads, it seems like they've had a mix of experiences, but overall, many of them aren’t raking in the big bucks just yet. A lot of early roles are on the lower end of the pay scale, like service and support positions, which don't typically offer high salaries. Even some of the positions in project management and account roles still seem relatively modest, especially considering the step-up expected in marketing careers. There are a few standouts in more established companies and roles, particularly those in integrated marketing at luxury brands, but for the most part, it looks like they're still building their way up to better paychecks. So, while some are definitely on the right path, it's safe to say many of these grads are still in the hustle phase, trying to climb the ladder to higher earnings.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Suffolk University). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: