First, some facts. Of the Marketing graduates from State University of New York College at Oswego we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 10 LinkedIn profiles (see below).
The verdict? Significantly below average. Overall, with an average relevance score of 53%, Marketing graduates from State University of New York College at Oswego have a much lower likelihood (-14%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, only 20% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.
See the details:
Relevance score: 50%We think this person has gone into a career only somewhat relevant to their degree.DEGREE INFOGraduated in 2019 from State University of New York College at Oswego with a Bachelor's degree in Marketing. No other secondary education since. JOB HISTORY SINCE GRADUATIONKeyholdervineyard vines Oct 2019 - Mar 2021 Marketing / Warehouse associate Limitless Car Care / Detailing Connect Feb 2021 - May 2023 Physician Liaison Rezolut Feb 2023 - Present ABOUTNo information provided. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
So, when looking at the job data from graduates of the Marketing program at the State University of New York College at Oswego, it's clear that the majority of these positions lean more towards sales and customer service roles rather than pure marketing jobs. For instance, many graduates ended up in sales representative roles or customer service positions, which often don't heavily involve the marketing principles they studied in their degree. While some roles involved customer interaction and engagement strategies, they were usually more operational and sales-focused, making them less relevant to the core concepts of marketing.
However, there's a brighter spot in this career landscape! A handful of graduates did land roles like Marketing Coordinator or Account Manager, which are directly tied to their marketing education and utilize the strategies and skills they've learned. These roles involve managing marketing campaigns or developing marketing strategies, making them much more aligned with their suite of knowledge. In summary, if you're eyeing a Marketing degree at Oswego, be prepared that your job might not always scream “marketing.” Still, there will be opportunities for those who seek positions that truly harness what they learned during their studies!
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to State University of New York College at Oswego):
Overall, it looks like graduates from the State University of New York College at Oswego who studied Marketing are generally carving out decent career paths, especially in the marketing and sales sectors. Many of them tend to land their first jobs in roles like sales representatives, coordinators, and customer service-related positions soon after graduation. These entry-level roles often serve as stepping stones into more specialized marketing positions or management roles as they gain experience.
Fast-forward five to ten years, and you can see a mix of career advancements in the marketing field and related areas. Some graduates transition smoothly into higher positions such as account managers, market development managers, and other specialized roles in marketing, showing that they leverage their initial experiences well. Others, however, may drift into positions that are not strictly marketing-centric, like customer relations or operations, which can happen but might indicate a missed opportunity to stay closely tied to their studies in marketing. Overall, a lot of these graduates seem to be finding their fit, with many settling into meaningful careers that utilize their skills, even if there's some variation in the relevance to marketing itself. So, if you're thinking about a marketing degree from SUNY Oswego, there are definitely paths that can lead to solid job opportunities!
Getting a Bachelor’s degree in Marketing at SUNY Oswego is pretty doable, but like any degree, it has its challenges. You’ll be diving into a mix of creative and analytical stuff, learning about consumer behavior, branding, and digital marketing, which can be super interesting if you’re into that kind of thing. The workload can vary—some classes might feel like a breeze while others might require a bit more effort, especially when it comes to projects and group work. Overall, it’s not the hardest degree out there, but it does take some dedication and a willingness to engage with the material. If you stay organized and stay on top of your assignments, you'll likely find it manageable!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at these grads from SUNY Oswego, it seems like they’re finding some decent job opportunities, but it varies a lot based on their career paths. The ones who stuck with marketing-related roles, like the Marketing Coordinator and Account Manager positions, likely have a better shot at making good money, especially as they move up in their companies. Others, like the Special Education Aide and some in customer service roles, probably aren’t raking in the big bucks just yet. Overall, while some are on promising tracks with solid salaries, others might have to hustle a bit more to hit those higher paychecks. So, it’s kind of a mixed bag, you know?
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to State University of New York College at Oswego). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: