What can you do with a Marketing degree from University of Arizona?

First, some facts. Of the Marketing graduates from University of Arizona we've analyzed , here's how many have used (or NOT used) their degree in their career:


These are estimates based on AI analysis of 11 LinkedIn profiles (see below).

The verdict? Above average. Overall, with an average relevance score of 75%, Marketing graduates from University of Arizona have a higher likelihood (+8%) of finding work in this field compared to the average graduate across all fields:

Average score: 75%
Average relevance score across all fields: 67%

And for comparison, here's the chart for all profiles we've looked at across all degrees.

× Chart

Also, after graduating, 36% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests you may need more than just a Bachelors degree to be competitive as a Marketing graduate.

See the details:

View a random Marketing graduate from University of Arizona and our analysis:


Relevance score: 54%

We think this person has gone into a career only somewhat relevant to their degree.

DEGREE INFO

Graduated in 2011 from University of Arizona with a Bachelors in Marketing. Also pursued further education since (see below).

JOB HISTORY SINCE GRADUATION
Assistant Buyer - Women's Swimwear
Macy's
May 2011 - Nov 2012
As an Assistant Buyer for Women's Swimwear, this role directly involves product selection and purchasing strategies, which aligns well with the marketing skills gained in a Bachelor's degree in Marketing.

Senior Assistant Buyer - Juniors
Macy's
Nov 2012 - May 2014
Being a Senior Assistant Buyer for Juniors requires advanced marketing strategies, consumer behavior analysis, and product positioning, all of which are core components taught in a Marketing degree.

Associate Buyer - Luggage
Macy's
May 2014 - Feb 2015
The position of Associate Buyer for Luggage involves marketing analysis and product selection, which are essential skills developed during a Bachelor's in Marketing.

Business Manager - Men's Collections, Sportswear & Outerwear
Macy's
Mar 2015 - Apr 2016
As a Business Manager for Men's Collections, this role necessitates the application of marketing principles to manage product lines effectively, thus making it highly relevant to the individual's degree in Marketing.

Associate Ecommerce Buyer - Bedding & Bath
Macy's
Apr 2016 - Aug 2017
The Associate Ecommerce Buyer position for Bedding & Bath requires marketing skills such as digital marketing strategies and consumer analysis, which are fundamental aspects of a Marketing degree.

Associate Manager
Newell Brands
Aug 2017 - Mar 2018
Although the Associate Manager role at Newell Brands may involve some marketing elements, it is less directly relevant compared to previous jobs focused specifically on purchasing and merchandising.

Operations Manager
Brayola
Mar 2018 - Jul 2019
As an Operations Manager at Brayola, the primary focus is on operational efficiency rather than marketing, making it less relevant to the Marketing degree.

Account Manager
Cupid Foundations, Inc.
Jul 2019 - Dec 2020
The Account Manager position at Cupid Foundations, Inc. does not focus on marketing principles but rather on client management and service, lacking direct relevance to a Marketing degree.

MBA Summer Intern
EY
May 2021 - Aug 2021
The MBA Summer Intern role at EY emphasizes financial consulting rather than marketing, thus not utilizing skills acquired from a Marketing degree.

Senior Consultant
EY
Aug 2022 - Present
As a Senior Consultant at EY, the focus is on consulting and business strategy, which does not align with the specific skills and knowledge from a Bachelor's in Marketing.

FURTHER DEGREES DONE SINCE GRADUATING
Master of Business Administration - MBA
Vanderbilt University - Owen Graduate School of Management
2020 - 2022
ABOUT

Innovative, passionate and results-oriented leader with 9+ years of retail experience possessing outstanding collaboration, communication and negotiating skills. Proven track record of developing and implementing strategies that drive top and bottom-line sales growth while improving efficiencies. Exceptional reputation for identifying or maximizing trends and developing business opportunities. Extensive experience working with internal and external partners to build relationships with vendors as well as with direct reports.MBA Candidate at Vanderbilt University's Owen Graduate School of Management looking to pivot into a career focused in strategy and consulting. Searching for a role in strategy where I can use my consumer and retail expertise as well as client service experience.Highly skilled in Microsoft Excel/Powerpoint/Word, and proficient in Google Analytics, JIRA, Tableau, NPD data, Shopify, Salesforce Commerce Cloud, E-Commerce platforms like Amazon Vendor/Seller Central and Walmart.

What jobs can you get with a Marketing degree from University of Arizona?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:


It looks like most graduates from the University of Arizona with a degree in Marketing have landed jobs that are fairly related to the field, especially in retail and e-commerce. Many of them have worked at Macy's in various buying or associate buying roles, where they focus on product selection and purchasing, which definitely taps into marketing principles like consumer behavior and product positioning. Other notable positions include roles like Regional Sales Marketing Manager and Marketing Coordinator, which directly involve applying strategic marketing skills and executing marketing strategies. These positions show that the graduates are making good use of their education to adopt roles that are built around marketing concepts.

However, not every job on their resumes is deeply rooted in marketing. A few individuals took on roles that are more management-focused or service-oriented, like Operations Manager or Service Advisor, which aren't directly linked to marketing strategies. Others ventured into areas like consulting or sales, where marketing knowledge is helpful but not the primary focus. So, while a lot of these jobs are relevant and align well with their marketing degrees, there are definitely instances where the connection isn't as strong. Overall, it seems like a good mix, but with a solid bunch staying true to their marketing roots!

Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of Arizona):

What kind of career trajectories do Marketing graduates from University of Arizona have? What do they do 1, 5 or 10 years out?

It looks like graduates from the University of Arizona with a degree in Marketing tend to find themselves on solid career paths that are generally aligned with their studies. Many of them kick off their careers in roles like buying or marketing coordination right after graduation. For example, some landed at big retailers like Macy's or on the agency side, which gives them a good foundation in both retail and digital marketing. Over time, they often move up into more advanced positions, like senior consultant roles or managerial positions in marketing. There's a fair bit of evidence that these graduates aren't just settling for any job; they are steadily climbing the ladder in relevant fields.

Looking five to ten years down the line, plenty of these individuals are thriving in higher-level marketing roles or even branching out into unique niches within the industry. Positions like digital marketing managers and brand specialists showcase their growth and adaptability. Some graduates even found success starting their own consulting businesses or taking leadership positions, like directors of marketing or student-athlete development at universities. Overall, if you're considering a career in marketing, the trajectories of these alumni suggest that a degree from the University of Arizona can indeed set you up for success in the field!

How hard is a Marketing degree from University of Arizona?

Getting a Bachelor’s degree in Marketing at the University of Arizona, or really anywhere, is probably about what you'd expect: challenging but manageable if you stay organized and put in the effort. You'll dive into subjects like consumer behavior, marketing research, and digital marketing, which can definitely stretch your brain a bit, especially if you're not super familiar with things like data analysis or creative strategies. It’s not the hardest degree out there, but it requires some dedication and a knack for understanding trends and human behavior. If you're interested in what you’re learning, it can actually be pretty fun, and you might find yourself enjoying it more than other subjects. Overall, it’s about average in terms of difficulty, so if you keep up with your assignments and engage with the material, you should be just fine!

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.

Do Marketing graduates from University of Arizona tend to make good money?

So, looking at these Marketing grads from the University of Arizona, it seems like most of them have navigated some decent career paths and could be making a good amount of money now, especially those landing roles at companies like EY and Brookfield Asset Management. For instance, the one who's been steadily climbing at EY and another who's moved to a higher role at a luxury vacation home company show that they’re likely pulling in some solid salaries. On the flip side, some others started in entry-level positions and are still in roles that might not pay as much, like those in event management or social media roles. Overall, it looks like the folks who’ve gained experience and moved up have done pretty well for themselves!

What buzzwords do Marketing graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of Arizona). This may or may not be useful:

What are the best colleges for Marketing?

Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:

College Score Count
Gonzaga University 84 10
University of Maryland - Robert H. Smith School of Business 81 13
Florida International University - College of Business 78 12
University of Wisconsin-Madison 76 17
University of Florida 75 18
University of Arizona 75 11
Portland State University 75 13
California State University, Long Beach 75 14
Bowling Green State University 74 13
LIM College 74 14
Michigan State University 73 11
Rider University 73 16
University of Colorado Boulder 72 15
Minnesota State University, Mankato 72 16
Bentley University 72 21
The Ohio State University 71 17
Fairfield University 71 11
John Carroll University 71 10
Florida State University 70 44
University of Kentucky 70 18
University of Wisconsin-La Crosse 70 16
Davenport University 70 17
The Ohio State University Fisher College of Business 70 29
Brigham Young University - Idaho 69 11
The University of Georgia 69 14
University of Delaware 69 17
Iowa State University - Ivy College of Business 69 10
Iowa State University 68 10
University of Louisiana at Lafayette 68 14
University of Minnesota - Carlson School of Management 68 15
Colorado State University 67 17
Grand Valley State University 67 30
Georgia State University 67 29
Kean University 67 15
Loyola Marymount University 67 19
Lindenwood University 67 11
California State University, Fullerton 66 26
University of Iowa 66 15
Old Dominion University 66 12
University of Nevada-Las Vegas 66 16
Indiana Wesleyan University 66 10
Loyola University Maryland 66 15
Arizona State University - W. P. Carey School of Business 66 14
Texas Tech University - Rawls College of Business 66 12
Georgia State University - J. Mack Robinson College of Business 66 14
Penn State University 65 50
Florida International University 65 24
Southern New Hampshire University 65 28
Auburn University 65 14
Oregon State University 65 12
The University of Texas at San Antonio 65 34
The University of Alabama 65 31
Virginia Tech 65 12
Utah Valley University 65 11
Eastern Michigan University 65 19
California State University, Chico 65 10
Seton Hall University 65 10
University of Houston 64 13
San Diego State University 64 32
Virginia Commonwealth University 64 15
University of North Carolina at Greensboro 64 16
Florida Gulf Coast University 64 10
University of Central Missouri 64 12
University of Utah - David Eccles School of Business 64 12
East Carolina University 63 17
California State University, Northridge 63 27
University of Arkansas 63 33
Appalachian State University 63 14
College of Charleston 63 15
University of Wisconsin-Eau Claire 63 16
University of Dayton 63 15
Shippensburg University of Pennsylvania 63 15
University of Cincinnati College of Business 63 11
University of South Florida 62 62
University of Nebraska-Lincoln 62 20
Boise State University 62 16
North Dakota State University 62 14
University of Nevada, Reno 62 13
The University of Southern Mississippi 62 14
Providence College 62 13
University of Central Florida 61 67
Texas A&M University 61 40
Louisiana State University 61 29
Miami University 61 28
University of Illinois at Chicago 61 11
San Diego State University-California State University 61 18
University of Louisville 61 23
University of Wisconsin-Green Bay 61 14
Western Governors University 60 38
Kent State University 60 21
California State Polytechnic University-Pomona 60 23
Central Michigan University 60 14
Florida Atlantic University 60 25
Ball State University 60 17
Montclair State University 60 13
California State University-Fullerton 60 12
University of North Carolina at Wilmington 60 10
Wichita State University 60 11
Salisbury University 60 11
Monmouth University 60 12
Columbus State University 60 10
Siena College 60 17
James Madison University 59 24
University of Pittsburgh 59 16
University of North Carolina at Charlotte 59 24
Kennesaw State University 59 22
Georgia Southern University 59 20
DePaul University 59 17
Northern Illinois University 59 23
University of Wisconsin-Milwaukee 59 46
Columbia College Chicago 59 12
The University of Tennessee at Chattanooga 59 21
Quinnipiac University 59 16
Southeastern Louisiana University 59 10
University of Montana 59 11
University of Cincinnati Carl H. Lindner College of Business 59 14
Texas State University 58 33
Illinois State University 58 19
West Virginia University 58 23
Rowan University 58 16
West Chester University of Pennsylvania 58 19
University of Wisconsin-Whitewater 58 15
Eastern Illinois University 58 13
Texas A&M University-Corpus Christi 58 15
University of Houston, C.T. Bauer College of Business 58 11
University of North Texas 57 44
The University of Texas at Arlington 57 12
University of Oklahoma 57 12
Baylor University 57 12
University of Tennessee, Knoxville 57 11
California State University, Fresno 57 16
The University of Akron 57 17
Slippery Rock University of Pennsylvania 57 10
Cleveland State University 57 14
Hofstra University 57 15
University of San Diego 57 12
University of Georgia - Terry College of Business 57 26
Roger Williams University 57 11
Pace University - Lubin School of Business 57 10
University of Missouri-Columbia 56 28
Missouri State University 56 16
Baruch College 56 25
University of San Francisco 56 11
University of St. Thomas 56 16
Sacred Heart University 56 15
Jacksonville State University 56 10
University of Phoenix 55 29
San Jose State University 55 30
Towson University 55 25
Western Washington University 55 15
Stephen F. Austin State University 55 12
University of Wisconsin Oshkosh 55 10
Temple University - Fox School of Business and Management 55 12
Liberty University 54 10
San Francisco State University 54 33
Texas Tech University 54 17
Wright State University 54 14
Indiana University - Kelley School of Business 54 17
Bryant University 54 16
University of Washington 53 10
Indiana University Bloomington 53 16
Grand Canyon University 53 18
University of Cincinnati 53 23
Clemson University 53 29
University of North Florida 53 17
California State University San Marcos 53 13
University of Central Oklahoma 53 10
State University of New York College at Oswego 53 10
Ohio University 52 15
Kansas State University 52 28
Mississippi State University 52 21
Loyola University Chicago 52 10
Coastal Carolina University 52 25
Sonoma State University 52 11
Temple University 51 20
Oklahoma State University 51 40
Western Michigan University 51 11
Southern Illinois University, Carbondale 51 17
Northern Kentucky University 51 16
The College of New Jersey 51 17
University of North Georgia 51 11
Northwood University 51 14
Florida State University - College of Business 51 16
California State University-Long Beach 50 12
Johnson & Wales University 50 11
University of West Georgia 50 16
University of Massachusetts Dartmouth 50 21
Kennesaw State University - Michael J. Coles College of Business 50 12
California State University-Northridge 49 19
University of Alabama 49 15
University of Tampa 49 15
University of Northern Colorado 49 11
University of Denver 49 10
Georgia Gwinnett College 48 11
Washington State University 47 15
The University of Texas at Dallas 47 17
Sam Houston State University 47 13
Oakland University 47 20
Radford University 47 13
Saint Joseph's University 47 14
Louisiana Tech University 46 12
Indiana University of Pennsylvania 45 17
Suffolk University 45 12
Fox School of Business at Temple University 45 14
University of Mississippi 44 18
East Tennessee State University 44 17
California State University-San Bernardino 43 10
California State University-Los Angeles 43 11
St. Cloud State University 43 12
The University of Memphis 42 10
Tarleton State University 41 13
University of South Alabama 38 10
Metropolitan State University of Denver 37 12
New Mexico State University 33 11
Abilene Christian University 29 11