First, some facts. Of the Marketing graduates from University of Arizona we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 11 LinkedIn profiles (see below).
The verdict? Above average. Overall, with an average relevance score of 75%, Marketing graduates from University of Arizona have a higher likelihood (+8%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, 36% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests you may need more than just a Bachelors degree to be competitive as a Marketing graduate.
See the details:
Relevance score: 54%We think this person has gone into a career only somewhat relevant to their degree.DEGREE INFOGraduated in 2011 from University of Arizona with a Bachelors in Marketing. Also pursued further education since (see below). JOB HISTORY SINCE GRADUATIONAssistant Buyer - Women's SwimwearMacy's May 2011 - Nov 2012 Senior Assistant Buyer - Juniors Macy's Nov 2012 - May 2014 Associate Buyer - Luggage Macy's May 2014 - Feb 2015 Business Manager - Men's Collections, Sportswear & Outerwear Macy's Mar 2015 - Apr 2016 Associate Ecommerce Buyer - Bedding & Bath Macy's Apr 2016 - Aug 2017 Associate Manager Newell Brands Aug 2017 - Mar 2018 Operations Manager Brayola Mar 2018 - Jul 2019 Account Manager Cupid Foundations, Inc. Jul 2019 - Dec 2020 MBA Summer Intern EY May 2021 - Aug 2021 Senior Consultant EY Aug 2022 - Present FURTHER DEGREES DONE SINCE GRADUATINGMaster of Business Administration - MBAVanderbilt University - Owen Graduate School of Management 2020 - 2022 ABOUTInnovative, passionate and results-oriented leader with 9+ years of retail experience possessing outstanding collaboration, communication and negotiating skills. Proven track record of developing and implementing strategies that drive top and bottom-line sales growth while improving efficiencies. Exceptional reputation for identifying or maximizing trends and developing business opportunities. Extensive experience working with internal and external partners to build relationships with vendors as well as with direct reports.MBA Candidate at Vanderbilt University's Owen Graduate School of Management looking to pivot into a career focused in strategy and consulting. Searching for a role in strategy where I can use my consumer and retail expertise as well as client service experience.Highly skilled in Microsoft Excel/Powerpoint/Word, and proficient in Google Analytics, JIRA, Tableau, NPD data, Shopify, Salesforce Commerce Cloud, E-Commerce platforms like Amazon Vendor/Seller Central and Walmart. |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
It looks like most graduates from the University of Arizona with a degree in Marketing have landed jobs that are fairly related to the field, especially in retail and e-commerce. Many of them have worked at Macy's in various buying or associate buying roles, where they focus on product selection and purchasing, which definitely taps into marketing principles like consumer behavior and product positioning. Other notable positions include roles like Regional Sales Marketing Manager and Marketing Coordinator, which directly involve applying strategic marketing skills and executing marketing strategies. These positions show that the graduates are making good use of their education to adopt roles that are built around marketing concepts.
However, not every job on their resumes is deeply rooted in marketing. A few individuals took on roles that are more management-focused or service-oriented, like Operations Manager or Service Advisor, which aren't directly linked to marketing strategies. Others ventured into areas like consulting or sales, where marketing knowledge is helpful but not the primary focus. So, while a lot of these jobs are relevant and align well with their marketing degrees, there are definitely instances where the connection isn't as strong. Overall, it seems like a good mix, but with a solid bunch staying true to their marketing roots!
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to University of Arizona):
It looks like graduates from the University of Arizona with a degree in Marketing tend to find themselves on solid career paths that are generally aligned with their studies. Many of them kick off their careers in roles like buying or marketing coordination right after graduation. For example, some landed at big retailers like Macy's or on the agency side, which gives them a good foundation in both retail and digital marketing. Over time, they often move up into more advanced positions, like senior consultant roles or managerial positions in marketing. There's a fair bit of evidence that these graduates aren't just settling for any job; they are steadily climbing the ladder in relevant fields.
Looking five to ten years down the line, plenty of these individuals are thriving in higher-level marketing roles or even branching out into unique niches within the industry. Positions like digital marketing managers and brand specialists showcase their growth and adaptability. Some graduates even found success starting their own consulting businesses or taking leadership positions, like directors of marketing or student-athlete development at universities. Overall, if you're considering a career in marketing, the trajectories of these alumni suggest that a degree from the University of Arizona can indeed set you up for success in the field!
Getting a Bachelor’s degree in Marketing at the University of Arizona, or really anywhere, is probably about what you'd expect: challenging but manageable if you stay organized and put in the effort. You'll dive into subjects like consumer behavior, marketing research, and digital marketing, which can definitely stretch your brain a bit, especially if you're not super familiar with things like data analysis or creative strategies. It’s not the hardest degree out there, but it requires some dedication and a knack for understanding trends and human behavior. If you're interested in what you’re learning, it can actually be pretty fun, and you might find yourself enjoying it more than other subjects. Overall, it’s about average in terms of difficulty, so if you keep up with your assignments and engage with the material, you should be just fine!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
So, looking at these Marketing grads from the University of Arizona, it seems like most of them have navigated some decent career paths and could be making a good amount of money now, especially those landing roles at companies like EY and Brookfield Asset Management. For instance, the one who's been steadily climbing at EY and another who's moved to a higher role at a luxury vacation home company show that they’re likely pulling in some solid salaries. On the flip side, some others started in entry-level positions and are still in roles that might not pay as much, like those in event management or social media roles. Overall, it looks like the folks who’ve gained experience and moved up have done pretty well for themselves!
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to University of Arizona). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: