First, some facts. Of the Marketing graduates from Saint Joseph's University we've analyzed , here's how many have used (or NOT used) their degree in their career:
These are estimates based on AI analysis of 14 LinkedIn profiles (see below).
The verdict? Significantly below average. Overall, with an average relevance score of 47%, Marketing graduates from Saint Joseph's University have a much lower likelihood (-20%) of finding work in this field compared to the average graduate across all fields:
And for comparison, here's the chart for all profiles we've looked at across all degrees.
Also, after graduating, 35% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), which is right in line with the average across all fields.
See the details:
Relevance score: 100%We think this person has gone into a career highly relevant to their degree.DEGREE INFOGraduated in 2010 from Saint Joseph's University with a Bachelor of Science in Marketing. Also pursued further education since (see below). JOB HISTORY SINCE GRADUATIONMarketing Copywriter at PC Group Global MarketingLenovo May 2015 - Feb 2016 Global Product Marketing Manager (Lenovo Legion, Yoga & Idea Gaming) Lenovo Feb 2016 - Jan 2021 Senior Global Product Marketing Manager: Gaming Lead Lenovo Jan 2021 - Present FURTHER DEGREES DONE SINCE GRADUATINGMaster of International MarketingSaint Joseph's University - Erivan K. Haub School of Business 2010 - 2011 Chinese Beijing Language and Culture University 2012 - 2013 ABOUTAn award-winning Senior Global Product Marketing Manager with unique leadership characteristics and several years of extensive experience in product marketing strategy, program/project management, marketing analytics, and product development lifecycle across various roles.Currently, I am a Senior Global Product Marketing Manager at Lenovo, where I lead the creation and coordination of all sales enablement and product marketing materials across our global gaming sub-brands: Lenovo Legion & Lenovo LOQ. My role entails collaborating with global teams in North America, Latin America, Europe, the Middle East, Asia, Africa, Asia Pacific, and the Peoples Republic of China to ensure consistent and effective marketing strategies and campaigns. Additionally, I have a proven track record in turnarounds, establishing operational excellence, and delivering innovative and user-centric products that meet the needs and expectations of diverse and global customers.Throughout my career, I have always been commended for achieving consistent excellence in all of the roles I have worked in. I have been a high achiever and a performance-driven leader with a collaborative approach to developing useful operational strategies, leveraging my expertise in International Marketing and Chinese Studies to tailor the content and messaging to different markets and audiences.My academic highlights:I have completed a masters degree in International Marketing from St. Josephs University, having previously completed a bachelors degree in Marketing from the same institution.I also studied Chinese at the Beijing Language and Culture University.My Technical Skill-stack:I have extensive knowledge of workspace management technologies such as Microsoft Office, Google Workspace, Python, Adobe Creative Cloud, Google Analytics, PowerBI, Constant Contact, Mailchimp, WordPress, Google AdWords, Outlook, ChatGPT, Google Bard, and Jira, amongst several other tools.My goal and skillset:I am an exceptional team leader and always work in a high-performance mode. Whenever possible, I look for opportunities to immerse myself in a challenging environment where I could use my leadership, product marketing, and management skills and experience to drive organizational goals.Looking forward to connecting with other ambitious professionals! |
The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:
Looking at the careers of graduates from Saint Joseph's University with a degree in Marketing, it seems like there are a couple of common pathways they take. Many of the graduates who are in marketing-related roles are involved in positions like Marketing Copywriter, Global Product Marketing Manager, and Marketing Coordinator. These jobs are pretty on point with their degree since they utilize marketing strategies, principles, and skills directly tied to what they studied. For instance, someone working as a Marketing Specialist deals with campaigns, branding, and direct consumer engagement—exactly what you'd expect from a marketing major.
However, there are also a significant number of graduates who are in roles that don’t really relate to marketing at all. For example, some have become teachers or entered compliance and administrative jobs, which don't tap into their marketing skills. While it's awesome that they have diverse career paths like teaching yoga or working in finance, it does seem like a lot of them aren’t making the most out of their degrees. So, while there are definitely graduates thriving in marketing positions, there are also quite a few who have strayed pretty far from their marketing roots, working in areas that don't really use what they learned in school.
Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Saint Joseph's University):
Graduates from Saint Joseph's University with a Marketing degree seem to have a pretty diverse range of career trajectories, but many of them return to marketing-related roles over time. Right after graduation, a lot of them start in positions that serve as good stepping stones in the marketing field, like internships or assistant roles. For example, some began their careers in positions like Marketing Copywriter or Marketing Assistant. These roles often help them gain practical experience and build a portfolio that can point them in a more specialized direction within marketing.
Fast forward a few years, and many of these graduates have climbed the ladder to more senior positions, often within major companies like Lenovo or Barclays. While some graduates have ventured into different fields, such as teaching or technical design, a good number stay within marketing and grow into roles like Senior Global Product Marketing Manager or Event Coordinator. Even those who initially took on roles somewhat disconnected from marketing—like administrative or retail positions—eventually find their way back, illustrating a strong connection to the marketing profession overall. Overall, it seems that those who pursue jobs directly in marketing tend to have successful and relevant career paths, while others may find themselves branching out into different fields before circling back to marketing-related careers as they progress.
Getting a Bachelor’s degree in Marketing can be pretty manageable, but it definitely has its challenges, especially at a school like Saint Joseph's University, which is known for being pretty rigorous. You’ll be diving into everything from consumer behavior to digital marketing strategies, and while some classes can be a breeze if you're into creativity and social media, others will have you crunching numbers and analyzing data, which can be tough if math isn’t your thing. Overall, I’d say it's about average in terms of difficulty – you'll need to stay organized, be ready for group projects, and engage with a mix of practical and theoretical concepts, but if you’re motivated and interested in the subject, you should be just fine!
Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.
Looking at these grads from Saint Joseph's University, it seems like they're doing pretty well for themselves in the job market, especially those who started in the earlier years. The ones who worked at Lenovo, for instance, likely pulled in solid salaries as they climbed the ladder to senior management roles. On the flip side, some more recent grads have taken on roles in teaching and non-profits, which might not be as high-paying, but those in marketing and analytics seem to be moving into better-paying positions quickly. Overall, it looks like many of these graduates are on a decent financial path, whether they're in corporate settings or pursuing other passions like teaching or event planning.
Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Saint Joseph's University). This may or may not be useful:
Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates: