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What can you do with a Marketing degree from Texas Tech University - Rawls College of Business?

First, some facts. Of the Marketing graduates from Texas Tech University - Rawls College of Business we've analyzed , here's how many have used (or NOT used) their degree in their career:


These are estimates based on AI analysis of 12 LinkedIn profiles (see below).

The verdict? Slightly below average. Overall, with an average relevance score of 66%, Marketing graduates from Texas Tech University - Rawls College of Business have a slightly lower likelihood (-1%) of finding work in this field compared to the average graduate across all fields:

Average score: 66%
Average relevance score across all fields: 67%

And for comparison, here's the chart for all profiles we've looked at across all degrees.

× Chart

Also, after graduating, only 0% of these graduates have pursued further education other than another Bachelor's degree (such as a Masters degree or other), compared to the average across all profiles of 35%. This suggests a Bachelors degree is enough for most Marketing graduates, and it's normal to look for work straight after graduation.

See the details:

View a random Marketing graduate from Texas Tech University - Rawls College of Business and our analysis:

Relevance score: 58%

We think this person has gone into a career only somewhat relevant to their degree.

DEGREE INFO

Graduated in 2016 from Texas Tech University - Rawls College of Business with a Bachelor of business in Marketing. No other secondary education since.

JOB HISTORY SINCE GRADUATION
Sales And Marketing Representative
Revolver Brewing
Jan 2017 - Jan 2018
The Sales and Marketing Representative position at Revolver Brewing does not require specific marketing knowledge, as it primarily focuses on sales rather than marketing strategy or principles.

Field Marketing Representative
Smile Doctors Support Services
Jan 2018 - Mar 2019
As a Field Marketing Representative at Smile Doctors Support Services, the role directly engages with marketing strategies and requires a solid understanding of marketing concepts learned during the Bachelor's degree.

Sales Counselor
Brookdale Senior Living
Apr 2019 - Dec 2020
The Sales Counselor position at Brookdale Senior Living involves elements of customer interaction and outreach but does not primarily focus on marketing, making it somewhat relevant.

Director of Sales and Marketing
Sagora Senior Living
Dec 2020 - Mar 2021
In the role of Director of Sales and Marketing at Sagora Senior Living, the individual is expected to apply substantial marketing knowledge and skills, signifying a strong relevance to the degree.

Sales Manager
Brookdale
Mar 2021 - Dec 2022
The Sales Manager position at Brookdale applies some marketing principles but primarily emphasizes sales management, which lacks a direct correlation with core marketing education.

Business Development Officer
Flash Funding
Jan 2023 - Sep 2023
The Business Development Officer role at Flash Funding may utilize some skills learned in marketing, such as understanding market needs, but it primarily focuses on business development rather than marketing specifically.

Community Outreach Director
Civitas Senior Living
Sep 2023 - May 2024
As Community Outreach Director at Civitas Senior Living, the role extensively utilizes marketing strategies and community engagement techniques, which are directly relevant to the degree.

Community Relations Director
Civitas Senior Living
May 2024 - Present
The Community Relations Director position at Civitas Senior Living similarly requires strong marketing and communication skills, making it highly relevant to the Bachelor's degree in Marketing.

ABOUT

Highly-motivated and engaging sales professional with 6+ years of experience in customer satisfaction and sales positions.. Performance-driven and reliable with a proven record in meeting and exceeding sales quotas, increasing profits, successfully managing a large number of customer accounts, while building and maintaining professional relationships with clients. Strong leadership skills with the ability to train and educate new personnel. Blend of analytical and communication skills to problem-solve, address individual client needs, and build long-term connections.

What jobs can you get with a Marketing degree from Texas Tech University - Rawls College of Business?

The top 10 most common jobs done by the graduates we've analyzed (ranked most common to least) are:

Most of the job titles that graduates with a Marketing degree from Texas Tech University's Rawls College of Business have taken on fall into a few categories, primarily revolving around sales and marketing roles. Positions like Marketing Director, Account Manager, and various Sales Manager roles show a strong alignment with the skills and knowledge acquired through their degree. These roles often require strategic thinking, brand management, and an understanding of market dynamics, all of which are core components of a marketing education. However, it’s somewhat of a mixed bag. While there are solid connections between many of these jobs and marketing principles, a notable chunk of graduates have pursued careers that veer away from pure marketing. On the flip side, there are several positions on the list, such as Sports Anchor, Field Operations Supervisor, or Inventory Control Specialist, that don't have much to do with marketing at all. These jobs tend to focus more on operational processes, broadcasting, or sales without the marketing strategy layer. So, while many graduates do find roles that utilize their marketing skills, there’s also a significant number who end up in positions where their degree may not be directly applied. Overall, it appears that graduates have a decent mix of relevant positions alongside roles that are more tangentially connected to their marketing education.

Here is a visual representation of the most common words in job titles for Marketing graduates (this is across all Marketing graduates we've analyzed, not just those who went to Texas Tech University - Rawls College of Business):

What kind of career trajectories do Marketing graduates from Texas Tech University - Rawls College of Business have? What do they do 1, 5 or 10 years out?

When looking at the career trajectories of Texas Tech University - Rawls College of Business marketing graduates, it seems like they start off fairly strong in their first jobs after graduation. Many of them land roles that are directly tied to marketing or sales, such as marketing specialists, sales managers, or brand managers. This suggests that the degree is quite valuable and helps graduates find relevant positions right out of college. For example, one 2010 graduate went from being a Sports Anchor to eventually becoming the Owner of a financial agency, which, while not exclusively marketing, still ties back to skills learned in their marketing degree, like understanding audience and branding.

Fast forward five to ten years after graduating, many alumni appear to be moving into managerial or director-level positions, indicating nice career growth. For instance, a 2019 graduate went from being a Senior Consultant to a Manager in just a few years, which shows a clear pathway into leadership roles. However, not everyone stays strictly in marketing-related fields; some end up in sales or operations roles that may seem tangential to their marketing education, but they’re still making use of those core business principles. Overall, it appears that Texas Tech marketing graduates have a good chance of moving into successful careers, most commonly in marketing and sales, with many reaching higher management roles fairly quickly. It’s a mixed bag, but there’s definitely a trend towards positive outcomes for those who stick with the marketing path!

How hard is a Marketing degree from Texas Tech University - Rawls College of Business?

Honestly, getting a Bachelor’s degree in Marketing at Texas Tech’s Rawls College of Business is pretty much in line with a typical marketing program—you'll find it challenging but manageable if you're willing to put in the effort. The coursework involves a mix of creative and analytical skills, from understanding consumer behavior to working on marketing strategies and campaigns, so you’ll have to stay on your toes. Some folks find the group projects a bit tougher because teamwork can be tricky, but if you’re good at connecting with others and staying organized, you’ll do just fine. Overall, it’s not overly brutal, but like any degree, it requires commitment and time management to stay on top of everything.

How long does it take?

Most commonly, in the LinkedIn profiles we've looked at, it takes people 4 years to finish a Bachelor degree in Marketing.

Do Marketing graduates from Texas Tech University - Rawls College of Business tend to make good money?

Looking at these Texas Tech Marketing graduates, it seems like they've generally been doing pretty well in their careers. Many of them have climbed the ladder from entry-level positions to more senior roles or specialized positions, which usually comes with decent pay. For instance, the ones moving into roles like Sales Director or Marketing Director typically earn good salaries, especially in industries like home goods or logistics. Plus, we've got a few owning their own businesses, which could mean they're making even more depending on how well their ventures are doing. On the flip side, some graduates are still in more junior roles or have had roles that may not pay as much, like the Inventory Control Specialist. Overall, it looks like a lot of them have landed solid jobs that likely pay decently or better as they gain experience.

What buzzwords do Marketing graduates use to describe themselves?

Here is a visual representation of the most common words seen in the "about" section of LinkedIn profiles who have a Bachelor degree in Marketing (this is across all Marketing graduates we've analyzed, not just those who went to Texas Tech University - Rawls College of Business). This may or may not be useful:

What are the best colleges for Marketing?

Here are all colleges offering a Bachelor degree in Marketing (ordered by the average relevance score of their Marketing graduates, best to worst) where we have analyzed at least 10 of their graduates:

College Score Count
Gonzaga University 84 10
University of Maryland - Robert H. Smith School of Business 81 13
Florida International University - College of Business 78 12
University of Wisconsin-Madison 76 17
University of Florida 75 18
University of Arizona 75 11
Portland State University 75 13
California State University, Long Beach 75 14
Bowling Green State University 74 13
LIM College 74 14
Michigan State University 73 11
Rider University 73 16
University of Colorado Boulder 72 15
Minnesota State University, Mankato 72 16
Bentley University 72 21
The Ohio State University 71 17
Fairfield University 71 11
John Carroll University 71 10
Florida State University 70 44
University of Kentucky 70 18
University of Wisconsin-La Crosse 70 16
Davenport University 70 17
The Ohio State University Fisher College of Business 70 29
Brigham Young University - Idaho 69 11
The University of Georgia 69 14
University of Delaware 69 17
Iowa State University - Ivy College of Business 69 10
Iowa State University 68 10
University of Louisiana at Lafayette 68 14
University of Minnesota - Carlson School of Management 68 15
Colorado State University 67 17
Grand Valley State University 67 30
Georgia State University 67 29
Kean University 67 15
Loyola Marymount University 67 19
Lindenwood University 67 11
California State University, Fullerton 66 26
University of Iowa 66 15
Old Dominion University 66 12
University of Nevada-Las Vegas 66 16
Indiana Wesleyan University 66 10
Loyola University Maryland 66 15
Arizona State University - W. P. Carey School of Business 66 14
Texas Tech University - Rawls College of Business 66 12
Georgia State University - J. Mack Robinson College of Business 66 14
Penn State University 65 50
Florida International University 65 24
Southern New Hampshire University 65 28
Auburn University 65 14
Oregon State University 65 12
The University of Texas at San Antonio 65 34
The University of Alabama 65 31
Virginia Tech 65 12
Utah Valley University 65 11
Eastern Michigan University 65 19
California State University, Chico 65 10
Seton Hall University 65 10
University of Houston 64 13
San Diego State University 64 32
Virginia Commonwealth University 64 15
University of North Carolina at Greensboro 64 16
Florida Gulf Coast University 64 10
University of Central Missouri 64 12
University of Utah - David Eccles School of Business 64 12
East Carolina University 63 17
California State University, Northridge 63 27
University of Arkansas 63 33
Appalachian State University 63 14
College of Charleston 63 15
University of Wisconsin-Eau Claire 63 16
University of Dayton 63 15
Shippensburg University of Pennsylvania 63 15
University of Cincinnati College of Business 63 11
University of South Florida 62 62
University of Nebraska-Lincoln 62 20
Boise State University 62 16
North Dakota State University 62 14
University of Nevada, Reno 62 13
The University of Southern Mississippi 62 14
Providence College 62 13
University of Central Florida 61 67
Texas A&M University 61 40
Louisiana State University 61 29
Miami University 61 28
University of Illinois at Chicago 61 11
San Diego State University-California State University 61 18
University of Louisville 61 23
University of Wisconsin-Green Bay 61 14
Western Governors University 60 38
Kent State University 60 21
California State Polytechnic University-Pomona 60 23
Central Michigan University 60 14
Florida Atlantic University 60 25
Ball State University 60 17
Montclair State University 60 13
California State University-Fullerton 60 12
University of North Carolina at Wilmington 60 10
Wichita State University 60 11
Salisbury University 60 11
Monmouth University 60 12
Columbus State University 60 10
Siena College 60 17
James Madison University 59 24
University of Pittsburgh 59 16
University of North Carolina at Charlotte 59 24
Kennesaw State University 59 22
Georgia Southern University 59 20
DePaul University 59 17
Northern Illinois University 59 23
University of Wisconsin-Milwaukee 59 46
Columbia College Chicago 59 12
The University of Tennessee at Chattanooga 59 21
Quinnipiac University 59 16
Southeastern Louisiana University 59 10
University of Montana 59 11
University of Cincinnati Carl H. Lindner College of Business 59 14
Texas State University 58 33
Illinois State University 58 19
West Virginia University 58 23
Rowan University 58 16
West Chester University of Pennsylvania 58 19
University of Wisconsin-Whitewater 58 15
Eastern Illinois University 58 13
Texas A&M University-Corpus Christi 58 15
University of Houston, C.T. Bauer College of Business 58 11
University of North Texas 57 44
The University of Texas at Arlington 57 12
University of Oklahoma 57 12
Baylor University 57 12
University of Tennessee, Knoxville 57 11
California State University, Fresno 57 16
The University of Akron 57 17
Slippery Rock University of Pennsylvania 57 10
Cleveland State University 57 14
Hofstra University 57 15
University of San Diego 57 12
University of Georgia - Terry College of Business 57 26
Roger Williams University 57 11
Pace University - Lubin School of Business 57 10
University of Missouri-Columbia 56 28
Missouri State University 56 16
Baruch College 56 25
University of San Francisco 56 11
University of St. Thomas 56 16
Sacred Heart University 56 15
Jacksonville State University 56 10
University of Phoenix 55 29
San Jose State University 55 30
Towson University 55 25
Western Washington University 55 15
Stephen F. Austin State University 55 12
University of Wisconsin Oshkosh 55 10
Temple University - Fox School of Business and Management 55 12
Liberty University 54 10
San Francisco State University 54 33
Texas Tech University 54 17
Wright State University 54 14
Indiana University - Kelley School of Business 54 17
Bryant University 54 16
University of Washington 53 10
Indiana University Bloomington 53 16
Grand Canyon University 53 18
University of Cincinnati 53 23
Clemson University 53 29
University of North Florida 53 17
California State University San Marcos 53 13
University of Central Oklahoma 53 10
State University of New York College at Oswego 53 10
Ohio University 52 15
Kansas State University 52 28
Mississippi State University 52 21
Loyola University Chicago 52 10
Coastal Carolina University 52 25
Sonoma State University 52 11
Temple University 51 20
Oklahoma State University 51 40
Western Michigan University 51 11
Southern Illinois University, Carbondale 51 17
Northern Kentucky University 51 16
The College of New Jersey 51 17
University of North Georgia 51 11
Northwood University 51 14
Florida State University - College of Business 51 16
California State University-Long Beach 50 12
Johnson & Wales University 50 11
University of West Georgia 50 16
University of Massachusetts Dartmouth 50 21
Kennesaw State University - Michael J. Coles College of Business 50 12
California State University-Northridge 49 19
University of Alabama 49 15
University of Tampa 49 15
University of Northern Colorado 49 11
University of Denver 49 10
Georgia Gwinnett College 48 11
Washington State University 47 15
The University of Texas at Dallas 47 17
Sam Houston State University 47 13
Oakland University 47 20
Radford University 47 13
Saint Joseph's University 47 14
Louisiana Tech University 46 12
Indiana University of Pennsylvania 45 17
Suffolk University 45 12
Fox School of Business at Temple University 45 14
University of Mississippi 44 18
East Tennessee State University 44 17
California State University-San Bernardino 43 10
California State University-Los Angeles 43 11
St. Cloud State University 43 12
The University of Memphis 42 10
Tarleton State University 41 13
University of South Alabama 38 10
Metropolitan State University of Denver 37 12
New Mexico State University 33 11
Abilene Christian University 29 11